SlideShare uma empresa Scribd logo
1 de 64
Baixar para ler offline
SCORE Series: Marketing Plan
[object Object],[object Object],[object Object],[object Object],[object Object],Ideas for presentation
[object Object],[object Object],[object Object],What is Marketing?
[object Object],[object Object],[object Object],Who Buys Most Products or Services?
How Buying Decisions Are Influenced ,[object Object],[object Object],[object Object]
Identifying Your Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analyzing Business Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analyzing Business Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Business Competitors ,[object Object],[object Object],[object Object],[object Object]
Where to Find Latest Research Info? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Naming Your Business
[object Object],[object Object],[object Object],Memorable Logo
Iconic (Symbol) Logos
Words/Font Logos
Word/Symbol (Combination) Logos
Choosing a Business Font Two main factors when choosing a font for your company name & marketing 1. Is it legible (easy to re ad)? 2. Does it convey the right message? Article: “Top 100 Best Fonts of All Time” http://justcreativedesign.com/2009/03/04/the-top-100-best-fonts-of-all-time/
Business Colors 1. Use company colors to tie all your marketing material together 2. Use color for impact and emphasis 3. Be consistent 4. Can trigger an emotional response   5. Creates a perception of what your company is about RED:  Powerful, passion, love, heat & strength.  Ex: Coca Cola   YELLOW:  Bright & optimistic. Suggests sunshine & warmth.  Ex: McDonalds
Business Colors BLUE:  Safety, truth & dignity.  Ex: GE GREEN:  Growth & nature.  Ex: Land Business PURPLE:  Wealth, sophistication, intelligence  Ex: Wachovia   BROWN:  Trust.  Ex: UPS ORANGE:  Warm & autumnal (Construction) BLACK:  Strength and seriousness. Globally associated with death and mourning.  WHITE:  portrays purity, cleanliness & lightness.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What’s a Tagline?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sample Taglines
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating a Winning Tagline
Dos and Don’ts  of a Winning Tagline 1. DO – collect other taglines 2. DO – start a list of your uniqueness 3. DON’T use hip taglines that only a few will understand 4. DON’T – make tagline too general 5. DO – mini-market research. Does tagline make sense to acquaintances and strangers? 6. DO – keep it short *  Worksheet  – “Creating Your Tagline”
Features vs Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Features vs Benefits F: 50-number speed dial B: Keep in touch with customers without effort F: Open 24 hours B: Pregnant wife craves pickles a 4am, I wont have to disappoint her F: Car – all wheel drive B: Less likely to get stuck in the snow in winter If cust says "so what?" to getting stuck in  snow then say: B: Ability to drive places other vehicles can’t
Features vs Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Website Basics
[object Object],[object Object],[object Object],[object Object],[object Object],Website Basics
[object Object],[object Object],[object Object],Website Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Create & Host Your  Website for Free!
[object Object],[object Object],[object Object],[object Object],[object Object],Utilizing Social Media
[object Object],[object Object],[object Object],[object Object],Facebook Fans
Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Network
Why Join an Association? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Types of Groups to Join
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where to Find Lists of Groups
Should You Have a  Business Phone Line? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Low Cost Marketing Methods & Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web Article – “5 Step Formula to Create Marketing Message”  htttp://www.businessknowhow.com/marketing/mktgformula.htm Web Article – “13 Elements of a Winning Small Business Advertisement ”  http://www.powerhomebiz.com/vol76/advertise.htm
Marketing Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix or The 4 P’s of Marketing Target Market
[object Object],[object Object],Product Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Place (Location) Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
______________________________________________________________________
 
[object Object],[object Object],[object Object],[object Object],[object Object],Session 2 Session 3 Session 4 Session 5 Testing Your Business Idea Session 1   

Mais conteúdo relacionado

Mais procurados

B2B SaaS Marketing - B2B Search Engine Optimization (SEO)
B2B SaaS Marketing - B2B Search Engine Optimization (SEO)B2B SaaS Marketing - B2B Search Engine Optimization (SEO)
B2B SaaS Marketing - B2B Search Engine Optimization (SEO)Michael Fertman
 
Website Evaluation - Executive Guide
Website Evaluation - Executive GuideWebsite Evaluation - Executive Guide
Website Evaluation - Executive GuideMark Leonard
 
How to create a customer centric landing page and get more leads
How to create a customer centric landing page and get more leadsHow to create a customer centric landing page and get more leads
How to create a customer centric landing page and get more leadsConversion Fanatics
 
On The Shoulders Of Giants
On The Shoulders Of GiantsOn The Shoulders Of Giants
On The Shoulders Of Giantsdavidpcross
 
Don't Leak Leads - How to Plug Leaks in Your Sales Funnel
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelDon't Leak Leads - How to Plug Leaks in Your Sales Funnel
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelTodd Ebert
 
Inbound Certification Class 1: Essentials of an Effective Inbound Strategy
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyInbound Certification Class 1: Essentials of an Effective Inbound Strategy
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyHubSpot Academy
 
Linked in profile guide for bank lenders
Linked in profile guide for bank lendersLinked in profile guide for bank lenders
Linked in profile guide for bank lendersVanessa L. Wilson
 
Marketing On A Shoestring Budget 5 14 09 Final
Marketing On A Shoestring Budget 5 14 09 FinalMarketing On A Shoestring Budget 5 14 09 Final
Marketing On A Shoestring Budget 5 14 09 FinalTomHume
 
Zero Budget Marketing - AdGlobal360
Zero Budget Marketing - AdGlobal360Zero Budget Marketing - AdGlobal360
Zero Budget Marketing - AdGlobal360AdGlobal360
 
The art and business of affiliate marketing
The art and business of affiliate marketingThe art and business of affiliate marketing
The art and business of affiliate marketingMafazrahman1
 
7 landing page tips to get more conversions
7 landing page tips to get more conversions7 landing page tips to get more conversions
7 landing page tips to get more conversionsYourDigitalStory -YDS
 
Social Media for Small Business | Introduction and Follow Up
Social Media for Small Business | Introduction and Follow UpSocial Media for Small Business | Introduction and Follow Up
Social Media for Small Business | Introduction and Follow UpOmar Masry, AICP
 
Tips to Generate More Leads
Tips to Generate More LeadsTips to Generate More Leads
Tips to Generate More LeadsRGI, Inc.
 
Real logic mktg tips for success 190610
Real logic mktg tips for success 190610Real logic mktg tips for success 190610
Real logic mktg tips for success 190610Duncan Middlemass
 
Craig Lockerd "BDC & Internet Department HR"
Craig Lockerd "BDC & Internet Department HR"Craig Lockerd "BDC & Internet Department HR"
Craig Lockerd "BDC & Internet Department HR"Sean Bradley
 
Entrepreneur series greenville library system
Entrepreneur series   greenville library systemEntrepreneur series   greenville library system
Entrepreneur series greenville library systemAnja Smith
 

Mais procurados (20)

How to Build a Brand your Clients Love
How to Build a Brand your Clients LoveHow to Build a Brand your Clients Love
How to Build a Brand your Clients Love
 
B2B SaaS Marketing - B2B Search Engine Optimization (SEO)
B2B SaaS Marketing - B2B Search Engine Optimization (SEO)B2B SaaS Marketing - B2B Search Engine Optimization (SEO)
B2B SaaS Marketing - B2B Search Engine Optimization (SEO)
 
Website Evaluation - Executive Guide
Website Evaluation - Executive GuideWebsite Evaluation - Executive Guide
Website Evaluation - Executive Guide
 
How to create a customer centric landing page and get more leads
How to create a customer centric landing page and get more leadsHow to create a customer centric landing page and get more leads
How to create a customer centric landing page and get more leads
 
On The Shoulders Of Giants
On The Shoulders Of GiantsOn The Shoulders Of Giants
On The Shoulders Of Giants
 
Don't Leak Leads - How to Plug Leaks in Your Sales Funnel
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelDon't Leak Leads - How to Plug Leaks in Your Sales Funnel
Don't Leak Leads - How to Plug Leaks in Your Sales Funnel
 
Inbound Certification Class 1: Essentials of an Effective Inbound Strategy
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyInbound Certification Class 1: Essentials of an Effective Inbound Strategy
Inbound Certification Class 1: Essentials of an Effective Inbound Strategy
 
Linked in profile guide for bank lenders
Linked in profile guide for bank lendersLinked in profile guide for bank lenders
Linked in profile guide for bank lenders
 
Marketing On A Shoestring Budget 5 14 09 Final
Marketing On A Shoestring Budget 5 14 09 FinalMarketing On A Shoestring Budget 5 14 09 Final
Marketing On A Shoestring Budget 5 14 09 Final
 
Zero Budget Marketing - AdGlobal360
Zero Budget Marketing - AdGlobal360Zero Budget Marketing - AdGlobal360
Zero Budget Marketing - AdGlobal360
 
The art and business of affiliate marketing
The art and business of affiliate marketingThe art and business of affiliate marketing
The art and business of affiliate marketing
 
7 landing page tips to get more conversions
7 landing page tips to get more conversions7 landing page tips to get more conversions
7 landing page tips to get more conversions
 
Social Media for Small Business | Introduction and Follow Up
Social Media for Small Business | Introduction and Follow UpSocial Media for Small Business | Introduction and Follow Up
Social Media for Small Business | Introduction and Follow Up
 
Module 2 PPT
Module 2 PPTModule 2 PPT
Module 2 PPT
 
Tips to Generate More Leads
Tips to Generate More LeadsTips to Generate More Leads
Tips to Generate More Leads
 
Optimizing Landing Pages
Optimizing Landing PagesOptimizing Landing Pages
Optimizing Landing Pages
 
Real logic mktg tips for success 190610
Real logic mktg tips for success 190610Real logic mktg tips for success 190610
Real logic mktg tips for success 190610
 
Craig Lockerd "BDC & Internet Department HR"
Craig Lockerd "BDC & Internet Department HR"Craig Lockerd "BDC & Internet Department HR"
Craig Lockerd "BDC & Internet Department HR"
 
Insert pages for tg
Insert pages for tgInsert pages for tg
Insert pages for tg
 
Entrepreneur series greenville library system
Entrepreneur series   greenville library systemEntrepreneur series   greenville library system
Entrepreneur series greenville library system
 

Destaque

Laser & Beauty Institute Marketing Presentation
Laser & Beauty Institute Marketing PresentationLaser & Beauty Institute Marketing Presentation
Laser & Beauty Institute Marketing PresentationElliott Farber
 
The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)
The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)
The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)Gerd Leonhard
 
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenecMaking It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenecEugene Cheng
 
Ross Reynolds Storytelling Slide Show
Ross Reynolds Storytelling Slide ShowRoss Reynolds Storytelling Slide Show
Ross Reynolds Storytelling Slide ShowRossophonic
 
Leeds inventors group
Leeds inventors groupLeeds inventors group
Leeds inventors groupJane Lambert
 
利用者の日本語を意識した「日本語でケアナビ」の検索機能
利用者の日本語を意識した「日本語でケアナビ」の検索機能利用者の日本語を意識した「日本語でケアナビ」の検索機能
利用者の日本語を意識した「日本語でケアナビ」の検索機能Sunami Hokuto
 
Ross Reynolds Principles Of New Media Audio Production Final Version
Ross Reynolds Principles Of New Media Audio Production Final VersionRoss Reynolds Principles Of New Media Audio Production Final Version
Ross Reynolds Principles Of New Media Audio Production Final VersionRossophonic
 
New York City Goes Red For Women
New York City Goes Red For WomenNew York City Goes Red For Women
New York City Goes Red For Womentaylormorris
 
Rock your library’s content with Wordpress
Rock your library’s content with WordpressRock your library’s content with Wordpress
Rock your library’s content with Wordpresschaefele
 
Online Reputatie Management - eFocus Kennissessie
Online Reputatie Management - eFocus KennissessieOnline Reputatie Management - eFocus Kennissessie
Online Reputatie Management - eFocus KennissessieSebastiaan Bode
 
Fiche hrst en
Fiche hrst enFiche hrst en
Fiche hrst enriklaunim
 
Low Effort, High Impact Mobile Web Development
Low Effort, High Impact Mobile Web DevelopmentLow Effort, High Impact Mobile Web Development
Low Effort, High Impact Mobile Web Developmentchaefele
 
An Introduction to Intellectual Property for Commercial Lawyers
An Introduction to Intellectual Property for Commercial LawyersAn Introduction to Intellectual Property for Commercial Lawyers
An Introduction to Intellectual Property for Commercial LawyersJane Lambert
 
After reading
After readingAfter reading
After readingandy .
 
Moving Forward: Redesigning UNC's Library Website
Moving Forward: Redesigning UNC's Library WebsiteMoving Forward: Redesigning UNC's Library Website
Moving Forward: Redesigning UNC's Library Websitechaefele
 

Destaque (20)

Laser & Beauty Institute Marketing Presentation
Laser & Beauty Institute Marketing PresentationLaser & Beauty Institute Marketing Presentation
Laser & Beauty Institute Marketing Presentation
 
The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)
The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)
The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)
 
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenecMaking It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
 
Ross Reynolds Storytelling Slide Show
Ross Reynolds Storytelling Slide ShowRoss Reynolds Storytelling Slide Show
Ross Reynolds Storytelling Slide Show
 
Leeds inventors group
Leeds inventors groupLeeds inventors group
Leeds inventors group
 
利用者の日本語を意識した「日本語でケアナビ」の検索機能
利用者の日本語を意識した「日本語でケアナビ」の検索機能利用者の日本語を意識した「日本語でケアナビ」の検索機能
利用者の日本語を意識した「日本語でケアナビ」の検索機能
 
Ross Reynolds Principles Of New Media Audio Production Final Version
Ross Reynolds Principles Of New Media Audio Production Final VersionRoss Reynolds Principles Of New Media Audio Production Final Version
Ross Reynolds Principles Of New Media Audio Production Final Version
 
Radicaliseringsproces
RadicaliseringsprocesRadicaliseringsproces
Radicaliseringsproces
 
New York City Goes Red For Women
New York City Goes Red For WomenNew York City Goes Red For Women
New York City Goes Red For Women
 
GSA Safe Neighbourhoods.
GSA Safe Neighbourhoods.GSA Safe Neighbourhoods.
GSA Safe Neighbourhoods.
 
Rock your library’s content with Wordpress
Rock your library’s content with WordpressRock your library’s content with Wordpress
Rock your library’s content with Wordpress
 
Online Reputatie Management - eFocus Kennissessie
Online Reputatie Management - eFocus KennissessieOnline Reputatie Management - eFocus Kennissessie
Online Reputatie Management - eFocus Kennissessie
 
Fiche hrst en
Fiche hrst enFiche hrst en
Fiche hrst en
 
Low Effort, High Impact Mobile Web Development
Low Effort, High Impact Mobile Web DevelopmentLow Effort, High Impact Mobile Web Development
Low Effort, High Impact Mobile Web Development
 
Leningrad's Siege
Leningrad's SiegeLeningrad's Siege
Leningrad's Siege
 
Michael Jackson tribute
Michael Jackson tributeMichael Jackson tribute
Michael Jackson tribute
 
An Introduction to Intellectual Property for Commercial Lawyers
An Introduction to Intellectual Property for Commercial LawyersAn Introduction to Intellectual Property for Commercial Lawyers
An Introduction to Intellectual Property for Commercial Lawyers
 
After reading
After readingAfter reading
After reading
 
Moving Forward: Redesigning UNC's Library Website
Moving Forward: Redesigning UNC's Library WebsiteMoving Forward: Redesigning UNC's Library Website
Moving Forward: Redesigning UNC's Library Website
 
East Amsterdam? Of Course Together!
East Amsterdam? Of Course Together!East Amsterdam? Of Course Together!
East Amsterdam? Of Course Together!
 

Semelhante a SCORE Jacksonville Marketing Presentation

Susan Campbell Presentation On Marketing
Susan Campbell Presentation On MarketingSusan Campbell Presentation On Marketing
Susan Campbell Presentation On MarketingSusan W. Campbell
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing StrategiesFelena Hanson
 
Sbims presentation preparing to build your brand online - september 10
Sbims presentation   preparing to build your brand online - september 10Sbims presentation   preparing to build your brand online - september 10
Sbims presentation preparing to build your brand online - september 10Marketing Angels
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon BusinessSara Martin
 
Marketing Strategies ISBDC 09
Marketing Strategies ISBDC 09Marketing Strategies ISBDC 09
Marketing Strategies ISBDC 09Doug Edge
 
Marketing on a Shoestring Budget - 1 hr class
Marketing on a Shoestring Budget - 1 hr classMarketing on a Shoestring Budget - 1 hr class
Marketing on a Shoestring Budget - 1 hr classthegoddessatwork
 
How To Turn Your Website Into A Lead
How To Turn Your Website Into A LeadHow To Turn Your Website Into A Lead
How To Turn Your Website Into A LeadSteve Gordon
 
7 Ways To Explode Your Retail Sales By Translating Your Offline Skills Into A...
7 Ways To Explode Your Retail Sales By Translating Your Offline Skills Into A...7 Ways To Explode Your Retail Sales By Translating Your Offline Skills Into A...
7 Ways To Explode Your Retail Sales By Translating Your Offline Skills Into A...The Online Connection
 
Business plan for startup business
Business plan for startup businessBusiness plan for startup business
Business plan for startup businessGuru Prasad
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
 
Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009Gidon Ariel
 
Everything you ever wanted to know about marketing...but were afraid to ask!
Everything you ever wanted to know about marketing...but were afraid to ask!Everything you ever wanted to know about marketing...but were afraid to ask!
Everything you ever wanted to know about marketing...but were afraid to ask!Business Link South West - Events
 
10 Simple Web Strategies to Make Your Web Marketing Click
10 Simple Web Strategies to Make Your Web Marketing Click10 Simple Web Strategies to Make Your Web Marketing Click
10 Simple Web Strategies to Make Your Web Marketing ClickSimplified Solutions
 
10 Simple Web Strategies Final
10 Simple Web Strategies Final10 Simple Web Strategies Final
10 Simple Web Strategies Finalgueste4ebec
 
Marketing Plan Basics-101
Marketing Plan Basics-101Marketing Plan Basics-101
Marketing Plan Basics-101Ron Proctor
 
Week 6: Planning Workshop
Week 6: Planning WorkshopWeek 6: Planning Workshop
Week 6: Planning Workshoplisahaggis
 

Semelhante a SCORE Jacksonville Marketing Presentation (20)

Susan Campbell Presentation On Marketing
Susan Campbell Presentation On MarketingSusan Campbell Presentation On Marketing
Susan Campbell Presentation On Marketing
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing Strategies
 
Sbims presentation preparing to build your brand online - september 10
Sbims presentation   preparing to build your brand online - september 10Sbims presentation   preparing to build your brand online - september 10
Sbims presentation preparing to build your brand online - september 10
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon Business
 
Marketing Strategies ISBDC 09
Marketing Strategies ISBDC 09Marketing Strategies ISBDC 09
Marketing Strategies ISBDC 09
 
Marketing on a Shoestring Budget - 1 hr class
Marketing on a Shoestring Budget - 1 hr classMarketing on a Shoestring Budget - 1 hr class
Marketing on a Shoestring Budget - 1 hr class
 
How To Turn Your Website Into A Lead
How To Turn Your Website Into A LeadHow To Turn Your Website Into A Lead
How To Turn Your Website Into A Lead
 
Websites 101
Websites 101Websites 101
Websites 101
 
7 Ways To Explode Your Retail Sales By Translating Your Offline Skills Into A...
7 Ways To Explode Your Retail Sales By Translating Your Offline Skills Into A...7 Ways To Explode Your Retail Sales By Translating Your Offline Skills Into A...
7 Ways To Explode Your Retail Sales By Translating Your Offline Skills Into A...
 
Business plan for startup business
Business plan for startup businessBusiness plan for startup business
Business plan for startup business
 
40 top marketing tips - Tidworth Chamber breakfast
40 top marketing tips - Tidworth Chamber breakfast40 top marketing tips - Tidworth Chamber breakfast
40 top marketing tips - Tidworth Chamber breakfast
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009
 
Marketing on a Shoestring Budget - October 2013
Marketing on a Shoestring Budget - October 2013Marketing on a Shoestring Budget - October 2013
Marketing on a Shoestring Budget - October 2013
 
C:\Fakepath\21 10 10 Final Business Link Overview Power Point
C:\Fakepath\21 10 10 Final Business Link Overview Power PointC:\Fakepath\21 10 10 Final Business Link Overview Power Point
C:\Fakepath\21 10 10 Final Business Link Overview Power Point
 
Everything you ever wanted to know about marketing...but were afraid to ask!
Everything you ever wanted to know about marketing...but were afraid to ask!Everything you ever wanted to know about marketing...but were afraid to ask!
Everything you ever wanted to know about marketing...but were afraid to ask!
 
10 Simple Web Strategies to Make Your Web Marketing Click
10 Simple Web Strategies to Make Your Web Marketing Click10 Simple Web Strategies to Make Your Web Marketing Click
10 Simple Web Strategies to Make Your Web Marketing Click
 
10 Simple Web Strategies Final
10 Simple Web Strategies Final10 Simple Web Strategies Final
10 Simple Web Strategies Final
 
Marketing Plan Basics-101
Marketing Plan Basics-101Marketing Plan Basics-101
Marketing Plan Basics-101
 
Week 6: Planning Workshop
Week 6: Planning WorkshopWeek 6: Planning Workshop
Week 6: Planning Workshop
 

Último

VIT336 – Recommender System - Unit 3.pdf
VIT336 – Recommender System - Unit 3.pdfVIT336 – Recommender System - Unit 3.pdf
VIT336 – Recommender System - Unit 3.pdfArthyR3
 
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxBBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxProf. Kanchan Kumari
 
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...gdgsurrey
 
ICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfVanessa Camilleri
 
Material Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptMaterial Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptBanaras Hindu University
 
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...Subham Panja
 
Auchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsAuchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsDhatriParmar
 
3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptx3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptxmary850239
 
The basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxThe basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxheathfieldcps1
 
Research Methodology and Tips on Better Research
Research Methodology and Tips on Better ResearchResearch Methodology and Tips on Better Research
Research Methodology and Tips on Better ResearchRushdi Shams
 
LEAD5623 The Economics of Community Coll
LEAD5623 The Economics of Community CollLEAD5623 The Economics of Community Coll
LEAD5623 The Economics of Community CollDr. Bruce A. Johnson
 
Dhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian PoeticsDhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian PoeticsDhatriParmar
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptxmary850239
 
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in PharmacyASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in PharmacySumit Tiwari
 
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxMetabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxDr. Santhosh Kumar. N
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudDr. Bruce A. Johnson
 
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfPHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfSumit Tiwari
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudDr. Bruce A. Johnson
 

Último (20)

ANOVA Parametric test: Biostatics and Research Methodology
ANOVA Parametric test: Biostatics and Research MethodologyANOVA Parametric test: Biostatics and Research Methodology
ANOVA Parametric test: Biostatics and Research Methodology
 
VIT336 – Recommender System - Unit 3.pdf
VIT336 – Recommender System - Unit 3.pdfVIT336 – Recommender System - Unit 3.pdf
VIT336 – Recommender System - Unit 3.pdf
 
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxBBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
 
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
 
ICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdf
 
Material Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptMaterial Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.ppt
 
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
THYROID HORMONE.pptx by Subham Panja,Asst. Professor, Department of B.Sc MLT,...
 
Auchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsAuchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian Poetics
 
3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptx3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptx
 
The basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptxThe basics of sentences session 8pptx.pptx
The basics of sentences session 8pptx.pptx
 
Research Methodology and Tips on Better Research
Research Methodology and Tips on Better ResearchResearch Methodology and Tips on Better Research
Research Methodology and Tips on Better Research
 
LEAD5623 The Economics of Community Coll
LEAD5623 The Economics of Community CollLEAD5623 The Economics of Community Coll
LEAD5623 The Economics of Community Coll
 
Problems on Mean,Mode,Median Standard Deviation
Problems on Mean,Mode,Median Standard DeviationProblems on Mean,Mode,Median Standard Deviation
Problems on Mean,Mode,Median Standard Deviation
 
Dhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian PoeticsDhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian Poetics
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx
 
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in PharmacyASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
 
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxMetabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced Stud
 
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfPHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced Stud
 

SCORE Jacksonville Marketing Presentation

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 16. Choosing a Business Font Two main factors when choosing a font for your company name & marketing 1. Is it legible (easy to re ad)? 2. Does it convey the right message? Article: “Top 100 Best Fonts of All Time” http://justcreativedesign.com/2009/03/04/the-top-100-best-fonts-of-all-time/
  • 17. Business Colors 1. Use company colors to tie all your marketing material together 2. Use color for impact and emphasis 3. Be consistent 4. Can trigger an emotional response 5. Creates a perception of what your company is about RED: Powerful, passion, love, heat & strength. Ex: Coca Cola YELLOW: Bright & optimistic. Suggests sunshine & warmth. Ex: McDonalds
  • 18. Business Colors BLUE: Safety, truth & dignity. Ex: GE GREEN: Growth & nature. Ex: Land Business PURPLE: Wealth, sophistication, intelligence Ex: Wachovia BROWN: Trust. Ex: UPS ORANGE: Warm & autumnal (Construction) BLACK: Strength and seriousness. Globally associated with death and mourning. WHITE: portrays purity, cleanliness & lightness.
  • 19.
  • 20.
  • 21.
  • 22. Dos and Don’ts of a Winning Tagline 1. DO – collect other taglines 2. DO – start a list of your uniqueness 3. DON’T use hip taglines that only a few will understand 4. DON’T – make tagline too general 5. DO – mini-market research. Does tagline make sense to acquaintances and strangers? 6. DO – keep it short * Worksheet – “Creating Your Tagline”
  • 23.
  • 24. Features vs Benefits F: 50-number speed dial B: Keep in touch with customers without effort F: Open 24 hours B: Pregnant wife craves pickles a 4am, I wont have to disappoint her F: Car – all wheel drive B: Less likely to get stuck in the snow in winter If cust says "so what?" to getting stuck in snow then say: B: Ability to drive places other vehicles can’t
  • 25.
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. Marketing Mix or The 4 P’s of Marketing Target Market
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.  
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57.  
  • 58.  
  • 59.  
  • 60.  
  • 61.  
  • 63.  
  • 64.