Power Point used for a quarterly presentation to our clients who who wish to be equipped to start their own small business. Learn more about our organization by visiting www.scorejax.org
16. Choosing a Business Font Two main factors when choosing a font for your company name & marketing 1. Is it legible (easy to re ad)? 2. Does it convey the right message? Article: “Top 100 Best Fonts of All Time” http://justcreativedesign.com/2009/03/04/the-top-100-best-fonts-of-all-time/
17. Business Colors 1. Use company colors to tie all your marketing material together 2. Use color for impact and emphasis 3. Be consistent 4. Can trigger an emotional response 5. Creates a perception of what your company is about RED: Powerful, passion, love, heat & strength. Ex: Coca Cola YELLOW: Bright & optimistic. Suggests sunshine & warmth. Ex: McDonalds
18. Business Colors BLUE: Safety, truth & dignity. Ex: GE GREEN: Growth & nature. Ex: Land Business PURPLE: Wealth, sophistication, intelligence Ex: Wachovia BROWN: Trust. Ex: UPS ORANGE: Warm & autumnal (Construction) BLACK: Strength and seriousness. Globally associated with death and mourning. WHITE: portrays purity, cleanliness & lightness.
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22. Dos and Don’ts of a Winning Tagline 1. DO – collect other taglines 2. DO – start a list of your uniqueness 3. DON’T use hip taglines that only a few will understand 4. DON’T – make tagline too general 5. DO – mini-market research. Does tagline make sense to acquaintances and strangers? 6. DO – keep it short * Worksheet – “Creating Your Tagline”
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24. Features vs Benefits F: 50-number speed dial B: Keep in touch with customers without effort F: Open 24 hours B: Pregnant wife craves pickles a 4am, I wont have to disappoint her F: Car – all wheel drive B: Less likely to get stuck in the snow in winter If cust says "so what?" to getting stuck in snow then say: B: Ability to drive places other vehicles can’t