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Unleashing the Power of Social Media - Social Marketing Strategies

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Harness the social media tools and strategies needed listen to customers, respond to comments, deploy social campaigns, engage advocates, monitor reputation, generate leads and grow sales.

Publicada em: Negócios, Tecnologia

Unleashing the Power of Social Media - Social Marketing Strategies

  1. 1. Social Marketing Strategies<br />Unleashing the Power of Social Media<br />By Pedro Laboy<br />January 5, 2010 brandnexus.com<br />
  2. 2. Social Media: The Possibilities are Endless<br />
  3. 3. Social Media represents a transformational shift in the way we interact and communicate<br />The Dawn of a New Era<br />
  4. 4. Years to Reach 50 Million Users<br />60 million new Facebook users in the last 2 months of 2009<br />Source: United Nation’s Cyberschoolbus Document, Apple, Facebook<br />
  5. 5. Social Networks Exponential Growth<br />5.3 billion<br />page fans<br />Facebook<br />1.9 billion<br />monthly visits<br />Twitter<br />LinkedIn<br />790 million<br />monthly visits<br />1 Billion<br /> videos viewed daily<br />YouTube<br />Source: Facebook, Alexa, Wikipedia, Wolfram Alpha<br />
  6. 6. Social Media Demographics<br />Twitter and Facebook users who are women<br />Age of 60 % of Facebook users in 2009<br />57%<br />25 +<br />Income of 58% of LinkedIn users--28% of which are senior executives<br />Year Generation<br /> Y will outnumber Baby Boomers<br />2010<br />$93,500 +<br />Source: Inside Facebook blog, LinkedIn, Grundwald Associates Study, Quantcast<br />
  7. 7. A Changing Consumer Behavior<br />14%<br />Consumers who<br />trust advertising<br />90%<br />28%<br />Consumers who trust social recommendations<br />December 2009 shoppers who were influenced by social media<br />Source: Nielsen Global Consumer Study, comScore <br />
  8. 8. Beyond Consumer Products<br />Companies managing profiles on social networks<br />B2B<br />B2C<br />83%<br />77%<br />73%<br />45%<br />Facebook<br />Twitter<br />56%<br />53%<br />27%<br />30%<br />YouTube<br />LinkedIn<br />Source: Business.com, “2009 B2B Social Media Benchmarking Study,” November 16, 2009<br />
  9. 9. How B2B Uses Social Media<br />60%<br />Thought Leadership<br />49%<br />Lead Generation<br />Customer Feedback<br />46%<br />35%<br />Advertising<br />Source: BtoB Magazine, “2010 Outlook: Marketing Priorities and Plans Survey Results,” November 16, 2009<br />
  10. 10. Social Media Spend Change in 2010<br />Source: MarketingSherpa, “2010 Social Media Marketing Benchmark Report,” December 11, 2009<br />
  11. 11. Marketing Spend Change in 2010<br />Source: StrongMail, “2010 Marketing Trends Survey,” December 2, 2009<br />
  12. 12. Social Media Barriers to Adoption<br />
  13. 13. Limited time and resources as well as fast changing technologies represent the biggest barriers to social media adoption<br />Barriers to Adoption<br />
  14. 14. Perceived Barriers to Social Media<br />agencies<br />marketers<br />37%<br />31%<br />25%<br />17%<br />We don’t know enough about social media to know where to star<br />We just don’t have the time to invest in starting a social media program<br />31%<br />19%<br />Social media is not a proven/tested strategy<br />Source: Equation Research, “2009 Marketing Industry Trends Report,” August 18, 2009<br />
  15. 15. Change at the Speed of Light<br />
  16. 16. Social Marketing Strategies<br />
  17. 17. Managed Social Media<br />© brandnexus.com<br />
  18. 18. Offers and Sales Through Social Media<br />© brandnexus.com<br />
  19. 19. Offers and Sales Through Social Media<br />Adidas on Facebook <br />Dell through Digg<br />Small Business on LInkedIn<br />Wine.com on Twitter<br />
  20. 20. Content Marketing Through Social Media<br />© brandnexus.com<br />
  21. 21. Content Marketing in Social Media<br />Mckinsey on Twitter<br />BCG on Facebook<br />Accenture on YouTube<br />HBR on LinkedIn<br />
  22. 22. Facebook as Marketing Strategy<br />© brandnexus.com<br />
  23. 23. Facebook as Marketing Strategy<br />Customer engagement by Umbria<br />Product sales by Dell<br />Content marketing by Accenture<br />Customer feedback by Starbucks<br />
  24. 24. LinkedIn as Marketing Strategy<br />© brandnexus.com<br />
  25. 25. LinkedIn as Marketing Strategy<br />Lead Generation<br />Small Business Services<br />LinkedIn Groups<br />
  26. 26. Twitter as Marketing Strategy<br />© brandnexus.com<br />
  27. 27. Twitter as Marketing Strategy<br />Customer service by Comcast<br />Product sales by Dell<br />Content marketing by Accenture<br />Crowdsourcing by Thredless <br />
  28. 28. Video as Marketing Strategy<br />© brandnexus.com<br />
  29. 29. Video as Marketing Strategy<br />Evian’s TV Ads on Youtube<br />Tide’s Facebook Videos<br />BMW’s videos on industry blogs<br />Tom Tom’s product demo on Vimeo<br />McKinsey’s IP on YouTube<br />
  30. 30. Social Media Technology Solutions<br />
  31. 31. Social Recommendations: Trident on USA Today <br />Trident’s attempt to harness social media<br />Full page on USA Today: $190k - $230k per Day<br />
  32. 32. Social Media Technology<br />© brandnexus.com<br />
  33. 33. Social Recommendation: Nutella on Twitter<br />Nutella branded landing page<br />Twitter comments posted to the page real time<br />
  34. 34. Social Recommendation Engine: Harnessing the Power of Social Media<br />Company’s website or microsite<br />Customer comments from various social networks updated real-time<br />Company’s products<br />
  35. 35. Viral Landing Page<br />Company can create an unlimited number of branded landing pages<br />Acquire new customers<br />Feeds can be of any topic and filtered for desired/undesired keywords<br />
  36. 36. Facebook Applications<br />BMW’s automobiles specs and features<br />Coca-cola’s fan created application<br />Sales and promotions by Sears<br />
  37. 37. Social Mobile Technologies<br />Foursquare<br />Yelp<br />Augmented Reality<br />
  38. 38. Brand Nexus’ Services<br />
  39. 39. What We Do<br />We manage your social media. On your behalf, Brand Nexus listens to customers, responds to comments, deploys socialcampaigns, engages advocates, monitors reputation, generates leads, and grows sales. We engage your customers on a weekly, daily and hourly basis—as frequent as necessary<br />
  40. 40. Brand Nexus’ Services<br />Managed Social Media<br />Social Compass<br />Research<br />Social Marketing Strategies<br />Social Media Policies<br />Community Builder<br />Leads and Sales Generation<br />Social Campaigns<br />Virtual/Physical Events<br />Engagement Analytics<br />Reputation Monitoring<br />Performance Analytics<br />Social Media Academy<br />Social Media Guidelines<br />Social Lead Generation Training<br />Social Technologies<br />Social Applications<br />Social Recommendation Engine<br />Facebook Apps<br />Desktop (AIR)<br />Mobile Applications<br />iPhone<br />Android<br />Brand Nexus<br />4 East 46th StreetNew York, NY 10017<br />917-375-0774<br />laboy@brandnexus.com<br />