1.
Digitising Real Estate Ownership
Darvin Kurniawan
(The Idea Guy)
David Chandra
(The Real Estate Guy)
Hendrik Tanjaya Tan
(The Technical Guy)
Mentor:
Choong Tuck Oon
(Director, NTUC Income)
Note: All images used without permission. Do not disseminate.
Presentation for

2.
Platform Overview

3.
Platform Overview

4.
Platform Overview

5.
Platform Overview

6.
Platform Overview

7.
Business Model Canvas - The Beginning
Millennial PMET
Property Developers
Access to New Sales
Channel
Access to Real Estate
Opportunities
Property Agency
Transaction Fee Listing Fee
Trust Company
Legal Firm
Property Management
Company
Distributed Ledger
Tech - Blockchain
Web Presence

8.
26
3
7
11
0
7.5
15
22.5
30
PMET Developer Estate Others
NumberofInterviews
Category
Number of Interviews - 47

9.
Key Learning Points
• “Good to have” might not make a strong case
• “Need” in inheritance niche
• “Need” in non-profit niche

10.
Business Model Canvas - Enlightened
Older Individuals
Transaction Fee Platform Maintenance Fee
Trust Company
Legal Firm
Property Management
Company
Estate Planning Firm
Family Harmony
Impact Investing Community Based
Philanthropy
Dedicated Assistance
Distributed Ledger
Tech - Blockchain

11.
Market Sizing - Inheritance (Number of Deaths)
TAM - ~ 47M
Global deaths in 2015, Age 30 and up
SAM - ~ 23M
Deaths in upper middle and
high income countries in 2015, Age 30 and up
Target - ~ 9M Annually
~ 40% have wills
Recurring Platform Maintenance Revenue
Source: WHO, surveys on wills
Singapore - ~ 1,140

12.
Market Sizing - Inheritance Beachhead (Singapore)
TAM - ~ 20,000
~20,000 deaths in 2015
SAM - ~ 2,850
~5% deaths below age 40
~30% lives in private property
Divide by two (assume husband & wife)
Source: SingStat, URA, survey on wills
Target - ~ 1,140
Assume 40% have wills
Median property value $1.1M
~ $ 1.25B Total Value
~ $ 6.25M Annual Cumulative Revenue
0.5% Annual Platform Fee

13.
Next Steps
• Proof of Concept with one property
• Develop product UI/UX
• Promote to beachhead market

14.
Thank You!
Question?