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Engagement is the #1 way brands measure content
ROI, but it's getting harder & harder to earn clicks. The
fix? LinkedIn data shows that content shared by
employees receives 2x the engagement of the same
content shared by a company!
Empowering your employees to share quality content
helps the bottom line. In fact, Edelman found that 39%
of BDMs said they sent a vendor an RFP partly due to
their thought leadership content & "47% said such
content had a direct impact on awarding business.”
Nobody can promote your company’s culture more
authentically than the folks who experience them
firsthand every day. For that reason, socially engaged
companies are 58% more likely to attract top talent.
LinkedIn research shows that leads developed through
employee advocacy convert 7x more often than other
types. Also, salespeople who regularly share content
are 45% more likely to hit quota. Why? These reps are
delivering tangible value via their social networks.
An employee advocacy program can help you earn
organic media value at scale, essential to getting past
your audience's filters & reaching a wider base. As
evidence, AccorHotels earned $2.2M in annual media
value while using LinkedIn Elevate.
The most authentic way to gain mass, base familiarity
with your brand is to get your own employees speaking
positively & publicly about their company. This is
powerful because employees have 10x more 1st-degree
connections than their company has followers.
6 reasons your execs need to
pay attention to employee advocacy
Download this cheatsheet for whenever you need to make the case for employee advocacy.