Why We’re Hungry for Remarkable Content is an introduction to the big ideas in Attention is a Currency examining the hard data of content creation and consumption. Take a peek to see where your audiences’ attention is spent, and learn the true business value of creating remarkable content.

1. Why We’re Hungry for
Remarkable Content
Tweets / Videos / Whitepapers / Emails / Listicles / Instagrams / Webinars
/ Vines / Infographics / Podcasts / eBooks / GIFs / Blogs / Memes
In the last 30 years, we as humans have produced more
information than in the previous 5,000.
What’s the secret to creating remarkable content to get attention?
And what do you do with someone’s attention once you have it? It’s all right
here, in the Attention is a Currency eBook: lnkd.in/AttentionIsCurrency
Even though our attention span is waning, our appetite is not. In fact,
we’re continuously thirsty for content…
But 63% of consumers reported they may defect from brands due
to irrelevant content. Of that group, 41% would consider ending
a brand relationship due to irrelevance and 22% already have.
72% of marketers think that branded content
is more effective than magazine advertisements.
For every dollar spent the average return on an email
marketing investment is $44.25.
And 60% say it’s superior to direct mail and PR.
Content marketing costs 62% less than traditional
marketing and generates 3 times as many leads.
37% of marketers say blogs are the most valuable
type of content marketing.
B2B companies that blog generate 67% more
leads per month than those who do not blog.
In two yrs, online video will make up 70%
of consumer internet traffic.
Our desire to consume content is not as greedy
as it sounds. A prospect hungry for content
is good for business.
Social media has overtaken everything online as the #1 activity
on the web.
So then, how do marketers feed their audience relevance that will
maintain their content metabolic needs?