Webinar: Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11
•Download as PPTX, PDF•
5 likes•2,096 views
Join Jason Miller, Sr. Content Marketing Manager at LinkedIn as he discusses his best-selling masterpiece, Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11. Chocked full of tactics and strategies that have come together through research, trial and error, expert input, and real world applications, the tangible content marketing and social media tips within this webcast work across the board and can very quickly make an impact. No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare. Read on to learn: - Practical ways to create content that delivers a face-melting return on investment - How marketers can use social to build awareness, trust and drive high quality leads (especially on LinkedIn) - What the future holds for content and social and what it means for marketers - The essential resources you need to stay on top of trends in content and social media
Recommended
Recommended
More Related Content
More from LinkedIn
More from LinkedIn (20)
Recently uploaded
Recently uploaded (20)
Webinar: Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11
- 1. Jason Miller Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg
- 2. 1 of every 3 Professionals on the Planet is on LinkedIn
- 3. Jobs Content Content pages receive 7X the page views vs. job pages.
- 4. 4 The world’s largest professional network 447M+Members Worldwide Growing at more than two members per second 2 4 8 17 32 55 90 145 200 259 332 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
- 5. Let’s Talk About Content…
- 7. 7
- 9. 9 Not more content, more relevant content
- 10. 41% of overall respondents say they would consider ending a brand relationship because of irrelevant promotions, and an additional 22% say they would definitely defect from the brand. RAGE AGAINST IRRELEVANCE…. 41%44%
- 11. Empathize with your prospects and customers.
- 12. 12
- 13. 13 Repurpose content like leftover Turkey
- 14. 14 Company Pages Sponsored Updates (Turn it up to eleven!) LinkedIn Groups SlideShare Use Turkey Slices to Fuel Your Content Hubs
- 15. The Sophisticated Marketer’s Guide to LinkedIn The Big Rock
- 16. 16
- 17. Take it Global
- 18. The blog is the social media rug that ties the room together.
- 19. The Blogging Food Groups A steady diet of quality content for your blog Monday Tuesday Wednesday Thursday Friday Saturday Raisin Bran Spinach Roast Raisin Bran Spinach Raisin Bran Chocolate Cake
- 22. 22
- 23. What Does Success Look Like?
- 25. Email Blog InMail Company Page Sponsored Updates SlideShare Display PPC Twitter For those about to Launch….. FIRE!
- 26. 26 MQL 26 Turkey Slices (Non Gated) Lead Capture No Yes RevenueSales SDR Sales Qualified? BIG ROCK (Gated) Nurture No Yes
- 27. The Results Out of the Gate 34% 32% 15% 9% 6% 4% Email Blog InMail Direct/ SEO Other Display AdWords 64%7% 7% 7% 6% 4% 2% 1% 1% United States Netherlands India Canada Australia UK Germany New Zealand Singapore France
- 28. 28
- 30. 30 18,000% ROI
- 33. “Who I am as a guitarist is defined by my failure to become Jimi Hendrix.” – John Mayer
- 34. What is Thought Leadership? “…both thought leadership and content marketing can very effectively build your awareness and brand, but… true thought leadership is much rarer. Thought leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected, sometimes contrarian directions (think of Seth Godin). Thought leadership needs to be educational and ideally provocative; content marketing can simply be fun or entertaining”1
- 35. As Jeff Ernst, principal analyst at Forrester Research puts it: “Business buyers don’t ‘buy’ your product or service, they ‘buy into’ your perspective and approach to solving their problems.” 1
- 36. Three Types of Thought Leadership SUCCESS Industry Leadership Product Leadership Organizational Leadership
- 37. Thought Leader vs Thought Leadership
- 38. Thought Leadership Will Save Us from Content Shock
- 39. 39 The Marketing Team of the Future (As Demonstrated by KISS)
- 40. 40
- 41. 41 The four unique band members work together to deliver an amazing product. Lays Groundwork Fuels Content Fuels Demand Gen
- 42. 42 They consistently deliver content that their fans want to consume and share.
- 43. 43 Their PR efforts guide their vision as the hottest band in the world.
- 44. They deliver amazing experiences on tour (Event Marketing)
- 45. #INBOUND14 They built a thriving community.
- 46. 46
- 47. 47
- 48. 48 The most effective platform for marketers to reach audiences, nurture prospects and acquire customers Accelerate sales by reaching the right people with helpful content throughout the buying process Share relevant content and campaigns with the world’s professionals Content & Campaigns Get to the right people with precision-focused B2B multi-channel marketing B2B Marketing
- 49. “People want a thrill, people want a spectacle and people love to be entertained.”
- 50. 50 Thank You! Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg
Editor's Notes
- We’re on our way to achieving this mission, with more than 332 million members and growing
- But more importantly, becoming known as a thought leader shouldn't be your goal. It's just the icing on the cake of creating something truly innovative. When you're willing to take risks and do things that are unconventional, you'll find other in your industry looking to mimic you and learn from you, and eventually you may earn the respect that labels you a thought leader.
- Took blues and rock in a new direction adding their own unique perspectives to it.
- A few months ago, LinkedIn acquired Bizo. As a leader in business audience marketing, Bizo has played a significant role in how B2B marketers connect with professional audiences online. It’s our goal to integrate Bizo’s offerings into our content marketing products to become a more powerful tool for brands that want to build stronger relationships with professionals. Bizo’s tools make it possible for marketers to reach professional audiences wherever they are online, nurture prospects and acquire them. They have this tremendous nurturing product that we’re getting to use now, it’s performing great for us. They have also developed innovative products that measure the effectiveness marketing programs.