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The Student Journey on LinkedIn Pt. II

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Rob Humphrey, Enterprise Account Executive from LinkedIn, explores what students are doing on LinkedIn, why you should care, and how this can inform your own personal branding strategy. See unique insights about how to influence key stakeholders on social platforms, nurture valuable relationships, and position yourself as savvy, social leaders.

Publicada em: Marketing
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The Student Journey on LinkedIn Pt. II

  1. 1. Rob Humphrey Enterprise Account Executive LinkedIn Marketing Solutions @linkedinrob #inEDU16 The Student Journey Part II
  2. 2. HUNT LIBRARY NC STATE UNIVERSITY LINKEDIN HAS 50 MILLION STUDENTS AND RECENT GRADS #inEDU16
  3. 3. WHERE PARENTS AND STUDENTS CAN COEXIST #inEDU16
  4. 4. DREAM BIG JEREMY JONES SNOWBOARDER
  5. 5. FRANK THE TANK
  6. 6. GET PAID #inEDU16
  7. 7. WHO ARE STUDENTS?
  8. 8. @LINKEDINROB 39% BETWEEN AGE OF 18-24 20.5 MILLION STUDENTS ENROLLED IN USA 3.5 MILLION STUDENTS WORKING ON DEGREE ONLINE#inEDU16
  9. 9. 27 ONLINE24 CAMPUS AVG AGE UNDERGRAD 33 ONLINE32 CAMPUS AVG AGE GRAD STUDENT AVERAGE AGE OF US STUDENTS
  10. 10. ` RUSS KETTLE MUSICIAN + MBA STUDENT . MBA in Music Business program, a partnership between SNHU and Berklee Online #inEDU16
  11. 11. JASON MILLER LINKEDIN CONTENT ROCKSTAR Jason would not be in his role today If he had not taken certificate courses in marketing at UC Berkley Extension. He is now an instructor. #inEDU16
  12. 12. ALUMNI STUDENT HAT ARE STUDENTS DOING ON LINKEDIN
  13. 13. Students are subscribing…
  14. 14. #inEDU16 homework: follow 3 channels /pulse/discover HOMEWORK
  15. 15. KAYLA CHARISE AJAY Extra credit: Follow 3 students #inEDU16
  16. 16. #STUDENTVOICES #inEDU16
  17. 17. JASON MILLER
  18. 18. CHARISE ROBERTS UNC CHAPEL HILL 17’
  19. 19. Students are the new influencers #inEDU16
  20. 20. #inEDU16 homework: publish a post HOMEWORK
  21. 21. Step 1 CLICK HERE
  22. 22. Step 2 WRITE SOMETHING
  23. 23. Step 3: Add visuals EYE CANDY #inEDU16
  24. 24. Extra credit… VIDEOSUPER WIDE
  25. 25. NEED INSPIRATION? #100GATES #inEDU16
  26. 26. Write about things you observe or that interest you…
  27. 27. #inEDU16
  28. 28. FOLLOW SCHOOLS TOPICSCONTENT SEARCH BOOKMARKS #inEDU16
  29. 29. New Student App
  30. 30. 1 32 #inEDU16
  31. 31. READIN G PEOPLE COMPA NY #inEDU16
  32. 32. Alumni connections are the best path to a job* #inEDU16
  33. 33. #inEDU16 homework: download student app HOMEWORK #inEDU16

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