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LinkedIn's State of Sales report surveyed thousands of decision makers and salespeople. The result is a window on how technology, trust, and more are transforming sales. Check out this infographic to learn more.
The LinkedIn State of Sales Infographic: Some Numbers to Help You Hit Yours
a leg up.
Millennial sales pros
Marketing and sales orchestration
helps close deals.
Top sales pros are 13% more likely
to engage closely with marketing.
Millennial salespeople are 23% more
likely than GenXers to say they work
“very closely” with marketing. They
are 73% more likely than Baby Boomers.
19% of Millennials exceeded their
sales targets by more than 50%. Just
13% of GenXers and Baby Boomers did.
of salespeople use technology
to close more deals.
adoption of CRM technology has
more than doubled since 2016.
of buyers are more likely to
engage if a salesperson provides
of buyers won’t engage with sales
professionals who lack knowledge
of their company.
of top sales performers say
networking platforms are “very
important” or “important”.
of sales professionals say they’re
most active on LinkedIn for
Trust is essential.
To learn more about how LinkedIn Sales
Navigator is changing the state of sales, visit
of sales pros say leads from marketing
are “excellent” or “good”.64%
of decision makers say consistent messages
from sales and marketing is important.89%
LinkedIn State of Sales:
Some Numbers to
Help You Hit Yours
As a sales professional, you’ve seen ﬁrsthand that sales
is changing dramatically. LinkedIn’s third annual State
of Sales report helps quantify the changes in the industry—
from the viewpoint of both buyers and sellers. Read on
to see how you can leverage the changes to the industry
being wrought by sales automation, personalization,
marketing, Millennials, and the rise of trust.
of decision makers rank trust as the No. 1
attribute they want in a salesperson.
of decision makers say sales pros are
a “trusted partner.”
Virtually 100% of sales professionals say trust
is “very important” or “important” to winning