*Small and medium-sized businesses are defined as those having 200 or fewer employees.
The Most Influential SMB Brands on LinkedIn:
The Top 10
1 2
TalentSmart
Professional Training & Coaching
United States
Inc. Magazine
Publishing
United States
3 4
Latest News India
Online Media
India
TED Conferences
Media Production
United States
5
Entrepreneur Media
Publishing
United States
Business Dubai
Management Consulting
The United Arab Emirates
6
CAREERALISM
Publishing
United States
7
9 10
Kiplinger
Publishing
United States
CareerHMO.com
Professional Training
& Coaching
United States
Human Workplace
Publishing
United States
8
This map shows the global distribution
of companies among the Top 50 Influential
SMB Brands on LinkedIn.
The Content Marketing Score evaluates
all content-based activities on the LinkedIn
platform, including Company Page updates,
employee shares, LinkedIn Sponsored
Updates, activities in LinkedIn Groups
and Influencer and employee posts through
the LinkedIn Publishing Platform.
(The areas in teal are countries that are home to brands on the list).
The Most Influential SMB Brands on LinkedIn:
11-50
# of Institutions on the list
1 2-3 4+
Savvy marketers at small and medium-sized businesses have flocked to LinkedIn to reach
the professional networking platform’s audience of professionals. In particular, SMB marketers
are leveraging LinkedIn for content marketing. Below are the top 50 global SMB brands
based on their LinkedIn Content Marketing Scores, which are calculated by measuring the
ratio between the total target audience and the unique users that engaged with the content.
The Content Marketing 50:
The 50 Most Influential SMB Brands on LinkedIn*
SMB Edition
Content Marketing Score based on LinkedIn global active members in 2015
Frequency of LinkedIn Company Page Updates
Among the Most Influential SMB Brands:
42.5 per Week
94%
88%
of companies on the
list have employees
who post their own
content on LinkedIn
of companies on the list invest
in LinkedIn Sponsored Updates42%
39. MentorCloud
Information Technology
& Services
United States
23. Chopra Center
for Wellbeing
Health, Wellness, & Fitness
United States
11. Jack Welch
Management Institute
Higher Education
United States
19. Collaborative for
Academic, Social, and
Emotional Learning
Research
United States
29. eCornell
e-Learning
United States
13. Neowise Group
Marketing & Advertising
United Kingdom
12. Branded.me
Internet
United States
15. Sons & Co.
Real Estate
United Kingdom
Non-Profit Organization
Management
United States
26. Fast Company
Publishing
United States
18. eMoov.co.uk
Real Estate
United Kingdom
38. Likeable Media
Marketing & Advertising
United States
28. Appboy
Internet
United States
33. Daily Facts
Publishing
United States
34. Insight (Consulting)
Management Consulting
Germany
32. Wantering
Internet
Canada
20. Scripbox
Investment Management
India
16. Recruitment
Entrepreneur
Staffing & Recruiting
United Kingdom
17. Hubble
Commercial Real Estate
United Kingdom
21. Gulf Job Careers 22. The Adler Group
Professional Training
& Coaching
United States
24. The Daily Sales
Publishing
United Kingdom
25. Hired.inc
Internet
United States
27. Singularity University
Higher Education
United States
30. Sales Humor
Professional Training
& Coaching
United States
31. Payfirma
Financial Services
Canada
35. Aha! Labs Inc.
Computer Software
United States
36. Likeable Local
Marketing & Advertising
United States
37. Ellevest
Financial Services
United States
43.Venture for America
Non-Profit Organization
Management
United States
44. The John Maxwell
Company
Professional Training
& Coaching
United States
49. Allied Talent
Management Consulting
United States
45. Software Advice
Information Services
United States
47. Fórmula Capital
Financial Services
Spain
48. Hire Resolve
Staffing and Recruiting
South Africa
40. Quiet Revolution LLC
Consumer Services
United States
41. One Million by One
Million (1M/1M)
Internet
United States
42. Payoff
Financial Services
United States
46. Boys & Girls Clubs
of the Peninsula
Non-Profit Organization
Management
United States
50. WiseWear
Health, Wellness,
& Fitness
United States
of companies on the
list post updates to their
LinkedIn Company Pages
of companies on the list
have employees who share
on LinkedIn content created
by others
Business Dubai
92%
The Top Performing SMB Brands
on LinkedIn Tend to Share the Following Traits:
14. Kasanoff
Ghostwriting
Writing & Editing
United States