1.
The expertise you don’t know you have
Your best assets are just down the hall
Catherine Fisher
Director, Corporate Communications
LinkedIn
@cafisher #inTC14

2.
Professional mindset is ideal for brand
education and content
“Spend Time” “Invest Time”
Personal Networks Professional Networks
Career info
Updates on brands
Industry trends
Source: Mindset Divide Research, TNS, September 2012
Info on friends
Personal interests
Entertainment updates
1
2
3

3.
The manifestation of the “professional mindset”…
Trending topics on LinkedIn, Facebook, and Twitter
Invest Time Spend Time
LinkedIn Facebook Twitter
Leadership Billy Ray Cyrus #IfIwaswhite
*Trending in the US 2/12/2014

4.
Creating a great profile

5.
So, why is it important for your employees to
have great LinkedIn profiles?

6.
LinkedIn as the definitive publishing platform

7.
Member Publishing Platform

8.
Humanize your brand with senior execs and
thought leaders at your company

9.
In fact… some of your employees are already posting

10.
Identifying thought leaders in your organization
Already
speaking externally
SME on a
specific topic
Profile views
(How You Rank)
Active content creators,
using social media

11.
Lay the Groundwork: Social Media Guidelines
Recipe for success
Empowering Concise Values-based Evolving

12.
Make it easy for employees to get started
Your employees are 70% more likely to engage with company page posts

13.
Case Studies

14.
1
Fisher & Phillips, LLP
!
Drove client
engagement and
built stronger
relationships with
current/past clients.
9X
Increase in total
engagements with
Fisher & Phillips brand
on LinkedIn.
#1
Most relevant voice
on LinkedIn among
8 top competitors.
Up from #5 prior to
publishing content.

15.
29X
Increase in total
engagements
with Applico brand
on LinkedIn
260
New followers driven
to Applico authors
#1
Most relevant voice
on LinkedIn among
8 other competitors
Applico

16.
1
Symantec
1M+
Impressions
generated from
Sponsored Posts
73%
Increase in total
engagements with
Symantec brand on
LinkedIn.
#1
Most relevant voice
with IT DMs, up from #3
on LinkedIn among
top 5 competitors