David Hahn, VP of Product Management at LinkedIn, shares inspiring insights about the content on LinkedIn and its ability to influence the world's largest network of professionals.

1. Influencing Through
Content on LinkedIn

2. David Hahn
Vice President, Product Management
LinkedIn
#inTC12

4. Our Mission.
Connect the world’s professionals
to make them more productive and successful

5. Be great at what you do.

6. Our 4 content areas drive professional insights.
Influencers Groups
News Slideshare

7. Content
Jobs
Jobs

8. Global Monthly Uniques
180,000,000
160,000,000
140,000,000
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
0
LinkedIn WSJ.com Forbes.com CNET.com

9. 2M +
1 1
People Follows
Nobel Prize Winner MacArthur “Genius”
Influencers
29 NYT Best Seller books 11 Countries

10. Create long form content from the share box

12. Try before you buy: Why Smart People &
Smart Companies Are Ditching the Interview

13. How A Behemoth Like Nordstrom
Learned to Act Like a Startup

14. Leaders: You Don’t Have to
Be Perfect

15. Groups
40M users 210M memberships 1.3M groups

16. Diverse professional communities
A Truckload, Trucking,
Logistics, Supply Chain group
The CIO Network group
The CPG Supergroup
The Rotary Kiln Refractory
Problems and Solutions group

17. High quality discussions
MEMBERS
CIO Network 67,551
Lou Marcoccio
A CIO and IT advisor
Many CIOs are abandoning ITIL, while others use it
religiously. Is it still appropriate and why?
1 month ago See all 115 comments >>

18. MEMBERS
Information Technology Audit
and Governance Group 35,171
Sunil N.
IT Consultant
I am looking for some good server monitoring
system for Windows servers, providing sms and
email alerts…any suggestions?
Posted 1 month ago See all 20 comments >>

19. Slideshare
9M + Content Upload

20. 76K Views

21. 43K Views

22. LinkedIn Today
1.3M +
Publishers

23. Relevance driven by your professional profile
Early start-up exec
VS.
Public relations exec

24. What’s behind the
explosion of content on
LinkedIn?

25. 2B+ Network Updates
161M +
Comscore
Viewed Weekly Uniques

26. Incredible data drives relevance

27. Have you noticed? The LinkedIn
“Endorsement” feature is taking
off like a brush fire.
Jeremiah Owyang
Partner at Altimeter Group

28. Working everywhere our members work
>25% LinkedIn Member Visits
Need current footnote/date

29. 12am
1am
2am
3am
4am
5am
6am
7am
8am
9am
10am
11am
From coffee to couch. Everyday.
12pm
1pm
2pm
3pm
5pm
6pm
7pm
9pm
10pm
iPad
11pm
Desktop

30. What does LinkedIn's
content ecosystem mean
for marketers?

31. Content and connections attract buyers and
decision makers
LinkedIn 214
Pinterest 149
Facebook 112
Twitter 104
Source: comScore, US buying power index (BPI) for social networks, September 2012.
Note: Average spending per buyer for site/average spending per buyer for total internet x100; 100=average spending behavior.

32. Spend time vs. Invest time

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