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Live Webinar: Rock Your LinkedIn Profile

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In this exclusive webcast, Account Management Lead, Clara Pinillos, will share tips on how to realize the full creative potential of a LinkedIn profile. You’ll also gain insider advice on profile, long-form posts and other LinkedIn tools that agency professionals are using to increase their productivity and success.

After attending this session, you'll understand:
- How to create a rock star LinkedIn profile
- The importance of having a strong professional brand
- How to build your own professional brand

Publicada em: Marketing
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Live Webinar: Rock Your LinkedIn Profile

  1. 1. Rock Your LinkedIn Profile
  2. 2. Introductions Clara Pinillos Account Manager @ Linkedin Marketing Solutions
  3. 3. Agenda LinkedIn Vision 6 Simple Steps to Rock Your Profile How to Stay Informed Your Professional Brand Privacy & Settings Questions
  4. 4. Create economic opportunity for every professional in the world LinkedIn’s Vision
  5. 5. Building the Professional Knowledge Graph THE ECONOMIC GRAPH Members Companies Jobs Skills Updates Schools
  6. 6. CANADA 12M+ BRAZIL 25M+ EMEA 138M+ SAUDI ARABIA 2M+ SOUTH AFRICA 4M+ INDONESIA 6M+ AUSTRALIA 7M+ USA 128M+ UAE 2M+ CHINA 20M+INDIA 35M+ RUSSIA 5M+ The Worldwide Professional Network
  7. 7. Whether you’re just starting out, or well on your way
  8. 8. DRIVES REFERRALS ATTRACTS NEW BUSINESS CONTACTS Your professional brand is the key to all new opportunities, to build your brand and set yourself up for success. GIVES YOU CREDIBILITY
  9. 9. 9
  10. 10. 6 Simple Steps to Rock Your Profile
  11. 11. Add a professional photo 14X MORE LIKELY TO BE VIEWED IF HAVE PHOTO 1 2 3 4 5 6
  12. 12. Write an attention-grabbing headline EXPLAIN WHAT IT IS YOU DO SHOW YOUR PASSION AND VALUE 1 2 3 4 5 6
  13. 13. Draft a compelling summary 40 WORDS OR MORE INCLUDE KEYWORDS BUT NOT BUZZWORDS FOCUS ON CAREER ACCOMPLISHMENTS 1 3 4 5 6 2
  14. 14. Detail your past work experience 12X MORE LIKELY TO BE VIEWED IF HAVE MORE THAN 1 POSITION LISTED. 1 3 4 5 6 2
  15. 15. Add examples of your work in photos presentations & videos GIVE A DYNAMIC, VISUALLY APPEALING REPRESENTATION OF YOUR PROFESSIONAL STORY 1 3 4 5 6 2
  16. 16. Add skills and get endorsements INCLUDE A MIX OF HIGH LEVEL AND NICHE SKILLS. 1 3 4 5 6 2
  17. 17. Include volunteer experiences & causes ALMOST HALF OF ALL HIRING MANAGERS SAY THEY VIEW THEM AS EQUIVALENT TO FORMAL WORK. 1 3 4 5 6 2
  18. 18. Rock your professional brand Stay Informed
  19. 19. The most relevant professional news and knowledge SlideShare Groups Pulse Influencers & Publishing lynda.com
  20. 20. Find and join groups Participate in discussions related to your industry
  21. 21. Discover content relevant to you
  22. 22. 22 Gain insights from top industry leaders 300+ Influencers are CEOs, Chairmen or Founders Angela Ahrendts Senior VP Retail & Online, Apple Jim Kim President, The World Bank Mary Barra CEO, General Motors Narendra Modi Prime Minister of India 230+ Influencers are published authors ~414M Professionals are on LinkedIn LinkedIn influencer is a megaphone for the world’s top minds to broadcast their thoughts to the largest group of professionals ever assembled Sir Martin Sorrell Founder and CEO, WPP David Sable Global CEO, Y&R Pete Cashmore Founder and CEO, Mashable
  23. 23. UPDATES Share links, articles, images, quotes or anything else your followers might be interested in. POSTS Deeply explore topics that matter to you, then watch the comments to see your impact. Sharing updates vs. publishing posts
  24. 24. Share content with status updates Include links to content, upload photos or rich media
  25. 25. Create and publish your own posts Deeply explore topics that matter to you, then watch the comments to see your impact
  26. 26. How to setup your account Privacy & Settings
  27. 27. How to access the “Privacy & Settings” section Profile viewing options Sharing profiles edits Followers Who can send you invitations Here are some sections we recommend you to consult and modify if needed.
  28. 28. Focus on 4 preferences for your Linkedin account Sharing profiles edits Followers Who can send you invitations Profile viewing options
  29. 29. Questions?
  30. 30. Visit our Agency Hub and subscribe to our Newsletter! http://bit.ly/linkedagencynews
  31. 31. Connect with me! Clara Pinillos Account Manager @ Linkedin Marketing Solutions

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