We know you're ready to optimize your LinkedIn marketing efforts. Now is the time to take action. Register now and tune in to hear two of the most knowledgeable experts discuss best practices for targeting, outline the best ad types for your objectives, and provide measurement strategies to help you get down to ROI. - AJ Wilcox, a B2B marketing expert and founder of the agency B2Linked will share his recipe for success with LinkedIn Sponsored Updates. - Sahil Jain, CEO of AdStage, a Certified LinkedIn Ads Partner, will share time saving and workflow optimization solutions.

1. @adstage
How to Take Advantage of
LinkedIn Ads at Scale
Jonathan Young
Partner Enablement Manager, Ads Partners
jyoung@linkedin.com | @jonathanyoung29

2. Before We Get Started
• Questions?
• WebEx: Send them in via Q&A feature
• Twitter: Tweet them via #LinkedInContent
• Recorded? You bet. Distributed afterwards
• Feedback? Survey will be available at the end of
webinar
@jonathanyoung29

3. How Sponsored Updates APIs Partners Work
@jonathanyoung29
Social Ad API Partners
Platforms
• Social Ad API Partners
build advanced
technology on top of
Social Network Ad APIs.
• Provide software tools
and services to brands/
agencies.
• Functionality includes
enhanced campaign
creation, management,
optimization, and insights.
Brands
Agencies

4. Today’s Agenda
@jonathanyoung29
LinkedIn native campaign platform Partner capabilities
Real-time performance alerts and triggers
Bulk edits to campaigns
Scheduling, day-parting
Multivariate testing
Manage social spend across channels
Assisted service across social channels
Advanced reporting dashboard for self-serve
Assisted service on LinkedIn
Conversion Tracking

5. Want to Learn More?
@jonathanyoung29
Contact us at partner-operations@linkedin.com

6. @adstage
How to Take Advantage of
LinkedIn Ads at Scale
LinkedIn Ads Expert
and Founder
of B2Linked.com
@wilcoxaj
AJ
Wilcox CEO and Co-Founder
of AdStage
@sahilio
Sahil
Jain

7. Today’s Agenda
• Top performing traffic from LinkedIn
• Three must-use tracking systems to measure ROI
• Additional tricks for even better performance at scale
• Live Q&A
@adstage

8. Let’s Talk About LinkedIn
Multiple B2B Properties
380M
MEMBERS IN 200
COUNTRIES Precise Targeting
@sahilio

9. Measurement is Key
@sahilio

10. How Do You Measure For Scale?
@sahilio
DIFFICULT TO
MEASURE WITH
LINKEDIN ADS
ALONE
MEASUREMENT IS
CRITICAL FOR
SCALING

11. ROI Remains a Mystery
@sahilio

12. Optimize Your Offer
@wilcoxaj
WEBINAR
EBOOK
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Low Friction
High Friction

13. Top Performing Traffic on LinkedIn
EBOOK
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
WEBINAR
Low Friction
High Friction
@wilcoxaj

14. Three Must-Use Tracking Systems
LINKEDIN ADS
REPORTING FOR
COST ANALYSIS
ANALYTICS FOR
ONLINE
CONVERSIONS
CRM SYSTEM
FOR OFFLINE
CONVERSIONS
@wilcoxaj

15. Marrying the Data
Manual reporting with
pivot tables in Excel
and CRM data
Attribution solutions
such as Bizible
@wilcoxaj

16. Example Using Excel
@wilcoxaj

17. Optimize for the Best Metrics
CONVERSION
RATE
@wilcoxaj

18. More Tricks for Better Performance
EXCLUSION
TARGETING
DELIVER ADS WHEN
CPCS ARE LOWEST
RAPIDLY BUILD
NEW CAMPAIGNS
AT SCALE
@wilcoxaj

19. Exclusion Targeting
Existing Customers
Competitors
@wilcoxaj

20. Dayparting Ads for Lower CPCs
@wilcoxaj

21. Rapidly Build New Campaigns at Scale
@wilcoxaj

22. About AdStage
AdStage integrates multiple ad networks and data sources to give you one place to
create, manage and optimize campaigns.
>>
@sahilio

23. Results with AdStage
100+ HOURS
TIME SAVINGS
>> LOWERED CPCS
BY $1 WITH
DAYPARTING
@sahilio

24. Questions?
@adstage
LinkedIn Ads Expert and Founder
of B2Linked.com
@wilcoxaj
AJ
WILCOX
CEO and Co-Founder
of AdStage
@sahilio
SAHIL
JAIN