You’ve got your creative set and your nurture streams up and running. But how do you know what’s working--and more importantly--how to boost performance down the road? This webinar will walk you through how to take advantage of all the reporting available in Lead Accelerator, and apply this data to driving even more powerful results for your programs.
Bill Buecksler, marketing automation consultant, walks you through the reporting capabilities of Lead Accelerator and how to use this data to increase performance. Topics will include how to:
-Use data from the Audience Insight report to influence your Lead Accelerator program
-Understand the metric definitions within the Nurture Streams Performance Table
-Explore the effectiveness of your program throughout the marketing funnel with the Funnel Impact report
-Apply your learnings to increasing overall performance with Lead Accelerator