Eric Brownrout, Product Manager, LinkedIn shares an overview of the new features and capabilities of Groups on LinkedIn and how universities can better leverage the platform to engage their key communities.

1. Eric Brownrout
Product Manager, LinkedIn
LinkedIn Groups
Relaunch

2. Thriving Groups ecosystem
30M members across 120K EDU related groups
Members
73,785
Members
59,150
Members
55,031
Members
46,398
Members
42,493
Members
41,144
University of
Michigan
Alumni
Cornell
University
Alumni Network
Texas Exes - The
University of Texas
Ex-Students'
Association
Rutgers
University
Alumni
Association
Indiana
University
Alumni Network
University of
Pennsylvania
Alumni

3. Higher education community
engagement
Your
LinkedIn
Group
Students & Alumni
Prospective StudentsFaculty / Staff

4. Connect the world’s
professionals through
quality conversations within
communities you trust

5. Exchange insights
and opportunities
Foster meaningful
relationships
Gain fresh perspectives
and expertise
Groups unlock opportunity
Learn Build Advance
Here are some examples

6. Rebuild & Integrate

7. Integrated
groups
experience

8. Easily access the groups
you care about
Navigate to your favorite groups
from the homepage

9. Stay updated right
within your main feed
See relevant conversations from
the groups you care about in
your main feed

10. Stay updated right
within your main feed
See relevant conversations from
the groups you care about in
your main feed
Stay notified
in real-time
Never miss social
activities on your
group posts or new
member activities

11. Stay updated right
within your main feed
See relevant conversations from
the groups you care about in
your main feed
Stay notified
in real-time
Never miss social
activities on your
group posts or new
member activities
Find the right
members
Search group
members by
geography, industry,
and other filters

12. Manage membership
on the go!
Easily search for a member and
take appropriate admin actions

13. More
vibrant
conversations

14. Share your ideas &
experiences in
creative ways
Share original videos, multiple
images, and rich embedded
links from the LinkedIn desktop
and mobile app

15. Keep the
conversation going
Like and reply to comments and
create a thread on a specific topic
of a conversation

16. Feature conversations so that
time-sensitive and important
information never gets missed
Highlight important
conversations

17. Creative ways to keep your LinkedIn
Group active and engaged
• Consider creating segmented groups (students, alumni, etc.) for more personalized messaging
• Get students involved as soon as they join the institution
• Nominate community leads among current and past student representatives
• Solicit opinions and feedback on new updates and projects
• Ask noteworthy and influential alumni to kickstart conversations
• Tap into nostalgic moments - help alumni reminisce about their time on campus