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LinkedIn API Possibilities

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LinkedIn API Possibilities

  1. 1. API Possibilities
  2. 2. LinkedIn APIs … what are they? Profile Company Desktop Sites & Apps Groups Newsfeed APIs LinkedIn Data Mobile Sites & Apps 2
  3. 3. LinkedIn data … • Name • Company • Job Title Name • Company • Company Size • Industry • Industry • Location • Products & • Experience Services • Education • Followers • Groups Profile Company • Company Joined Updates … … • Group Name • Status • Discussions Updates • Authors • Authors • Likes Groups Newsfeed • Likes • Shares • Shares • Follows • Follows • Comments • Comments … … Complete list at http://developer.linkedin.com/documents/profile-fields 3
  4. 4. Combining with other data … Google Maps data Hilton data LinkedIn data 4
  5. 5. Personalise and amplify … Profile data Ad, InMail, Status update Allow access to Personalised app LinkedIn profile Refer Share Message to selected Status update to connections Connection list 1st connections 5
  6. 6. Things you can do …  Basic Plugins  Content Amplifier  Profile Analyzer  Connection Map  Advisor Finder  Exchange App  Product Promoter  Many more …  Event Promoter 6
  7. 7. Basic Plugins … http://developer.linkedin.com/plugins 7
  8. 8. Profile Analyzer … 8
  9. 9. The IE Master Finder www.ie.edu/business-school ES Objective Increase brand and product awareness via useful tool Solution Provide potential students with personalized degree suggestions User Journey  Sign In with LinkedIn (on IE Homepage)  Answer 3 questions  See personalized suggestions on ideal Masters degree  Share with network and contact IE reps via pre- populated form
  10. 10. Advisor Finder … 10
  11. 11. Find an Advisor www.ameripriseadvisors.com US Objective Tap LinkedIn connections to make advisor referrals Solution Enable prospective clients to tap their LinkedIn network to find an Ameriprise financial advisor User Journey  Sign In with LinkedIn (on Ameriprise Find An Advisor page)  See personalized list of financial advisors in network (and see how user is connected to them)  Easily connect with advisors and share tool with network
  12. 12. Product Promoter … 12
  13. 13. Awaken Your Creativity with Galaxy Note II www.creativewithgalaxynote2.com EMEA & APAC Objectives Promote the Note II in an engaging way to professionals in 7 markets Solution API-based competition microsite showcasing Note II features in 5 languages and optimised across desktop, tablet, mobile User Journey  Landing page with 5 key Note II features, vote tally, and comments  Vote/comment on favourite feature, best comments win devices (5 per market)  Share via LinkedIn and other social channels
  14. 14. Event Promoter … 14
  15. 15. Dell Innovation Live Event www.dellinnovation.com/fr FR Objective Promote live event and generate leads Solution Enable members to easily register for, participate in, and share a live event User Journey  Register for live event via LinkedIn Sign In  Invite connections to event, share event with connections, comment during event  Contact Dell via pre- populated contact form
  16. 16. Content Amplifier … 16
  17. 17. Amazing Data www.lesclesdelavaleur.fr FR Objectives Reach CMOs in an innovative way (via data- driven leisure content) Solution Content hub to publish and promote leisure content specially created around data hooks from IBM User Journey  View specially created data-based leisure content  Sign in with LinkedIn for higher relevance  Easily share content with 1st connections
  18. 18. Performance … • KPIs are tracked and reported via real-time online dashboard • KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc. 18
  19. 19. Next Steps …  LinkedIn APIs are NOT for commercial use  For commercial use, only 2 options: 1. Get an Exception for your creative agency 2. Engage one of our Certified Partners (CDP)  These options come with legal clearance, higher limits, direct support (and involve a commercial agreement with LinkedIn) 19
  20. 20. Learn more …  Visit developer.linkedin.com  Contact us at: marketing.linkedin.com/contact 20

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