Content marketing experts Pawan Deshpande, CEO of Curata, and Jason Miller, Global Content Marketing Leader at LinkedIn, join together for this illuminating presentation on the state of content marketing. This can’t-miss presentation — which is based on Curata research, LinkedIn data, and Pawan and Jason’s expertise — explains: - Why 75 percent of marketers plan to boost content marketing spend in the next 12 months. - How you can prepare yourself for a content marketing job, a sector that has more than tripled in the past decade. - The 6 essential best practices — from strategy to execution to measurement — for creating content that delivers exceptional ROI.

2. HOW TO CRANK UP YOUR
CONTENT MARKETING
CAREER
Presented by

3. PAWAN DESHPANDE
Curata
JASON MILLER
LinkedIn
SEAN CALLAHAN
LinkedIn

4. THERE’S
NEVER
BEEN A
BETTER
TIME
TO BE A
CONTENT
MARKETER.
Content marketing
is the only
marketing left. Seth
Godin

5. CONTENT
MARKETING
BY THE
NUMBERS

6. 89%
of B2B companies
are using content
marketing

7. 75%
of companies are
planning to increase
their production of
content marketing
in 2017

8. 30%
of companies
say their content
marketing is
effective
Only

9. 43%
of companies are
planning to hire
content marketing
staff in the next
12 months

10. 51%
of companies will
have a content
marketing manager
in 2017, up from
42% in 2016.
42% 2016 51% 2017

11. 5.5X
more content marketing
jobs on LinkedIn than
brand marketing jobs
2.8X
more than product
marketing jobs
9.4X
more than demand
generation jobs
Content
Marketing
Brand
Marketing
Product
Marketing
Demand
Generation
Marketing jobs
available
on LinkedIn

12. 3.4X
increase in marketing jobs
with “content” in the title
over the past 15 years.

13. 33%
of content marketing
jobs are in the
technology sector
19%
additional content
marketing jobs are
at marketing agencies

14. 278%
content marketers
overindex on
WordPress
skills compared
to other
marketers
1,192%
content marketers
overindex on
content writing
skills compared
to other
marketers
Index of computer-related
and other tech skills
Index of
basic skills

15. 41%
of companies say that
“content creation”
is the most important
skill-set missing
from their content
marketing team

16. 70%
of content goes
unused or unread

17. PAWAN DESHPANDE
Curata
JASON MILLER
LinkedIn
SEAN CALLAHAN
LinkedIn
Q&A