A recent global study by LinkedIn & Ipsos of 9,200 Millennial and GenX Internet users across 10 countries examined the preferences and behaviors impacting the financial decisions of Affluent Millennials, that is those with more than $100,000 in investable assets, excluding real estate. The study focused on 1,507 responses from the United States. It reveals valuable insights firms can use now to begin appealing to this powerful digital generation and capture their loyalty long into the future. Check out this infographic, How Affluent Millennials are Reshaping the Future of Finance, for a visual overview of the research findings.

1. Affluent Millennials
are optimistic about
a drastically different
financial future.
Affluent Millennials
are making sacrifices
today for a brighter
tomorrow.
Percentage who agree: The sacrifices they
make now will pay off in the future
AFFLUENT
MILLENNIALS
72%
AFFLUENT
GENXERS
57%
Affluent Millennials
are setting ambitious
goals for their lives.
Compared to Affluent GenXers, Affluent Millennials are...
3x more likely to
start a charitable
foundation
3x more likely to
start a business
Significantly
more likely to buy
a second home
When choosing financial institutions, these
5 factors are twice as important to Affluent Millennials
as they are to Affluent GenXers:
SOCIAL
Does the company
have a strong
social presence?
RELATIONSHIP
Do I already have a
relationship with
this company?
INFLUENCE
Do any of my
family members
use this company?
Affluent Millennials want
the ability to use social
networks to help make
financial decisions.
AFFLUENT
MILLENNIALS
39%
AFFLUENT
GENXERS
24%
Percentage who agree:
Social networks are a “must-have”
Status update: It’s already happening on LinkedIn
Compared to the general population on LinkedIn,
Affluent Millennials on LinkedIn have 2x MORE
Affluent Millennials share 13x more finance-related
content on LinkedIn than the general population
CONNECTIONS COMPANY FOLLOWS GROUP ACTIVITY SHARES
13xmore
3x
3x
19%
30%
27%
6%
11%
18%
LinkedIn and Ipsos recently conducted a
global study of approximately 9,200 Millennial and
GenX Internet users across 10 countries, focusing
on the 1,507 responses from the United States.
This infographic highlights the findings of this research
and demonstrates the drastic changes this power persona
demands throughout the finance industry.
15.5MILLION
AFFLUENT
Millennials
USA
There are 15.5 million Affluent Millennials
in the United States today.
This mighty generation has spending power...
and they’re poised for even
greater affluence.
$
2 TRILLION
spent annually
$
59 TRILLION
to be inherited in personal wealth
Eternal Optimists Independent Open Minded Social-Centric Hungry for Education
SOCIAL PRESENCE
Does the company
have a positive
buzz online?
PURPOSE
Does the company
have a social
mission I align with?
Affluent
MILLENNIAL$
• WINNING•
AND
Key Findings:
Affluent Millennials Are…
How Affluent Millennials are dramatically
reshaping the future of the finance industry
32%
envision a
cashless society
where currency
is no longer used
for transactions
27%
believe banks
will no longer be
primary financial
institutions in
the future
$
What Affluent Millennials are doing
now to prepare for the future
35%
12%
More than 1/3 of
Affluent Millennials
save the majority of
their paycheck
SAVING NOW
FOR A BRIGHTER
TOMORROW
THINKING
OUTSIDE THE
FINANCE BOX
69%
of Affluent Millennials
are open to traditionally
non-financial services brands
ONCE THEY CHOOSE
A BRAND, THEY ARE
VERY LOYAL
47%
of Affluent Millennials
are very loyal to their
selected financial institutions
What Affluent Millennials are looking
for in a financial services provider
Navigating the shift:
What should financial services providers do?
BUILD RELATIONSHIPS WITH EMERGING AFFLUENT
MILLENNIALS NOW TO ESTABLISH LIFELONG LOYALTY
DELIVER EXPERT ADVICE TO ESTABLISH
TRUST AND ENABLE INDEPENDENCE
USE SOCIAL MEDIA TO DELIVER RELEVANT,
PERSONALIZED FINANCIAL CONTENT
CAST A SHARED VISION AND HELP
EXECUTE A PLAN FOR RETIREMENT
?
Read “Winning Affluent Millennials: How this New
Power Persona is Reshaping the Finance Industry”
now for data and insights that will shape the way
financial firms target and serve Affluent Millennials.
What do the findings mean for
your financial institution?
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HOW THIS NEW POWER PERSONA
IS RESHAPING THE FINANCE INDUSTRY