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LinkedIn Content EcosystemDavid HahnVice President, Product ManagementLinkedIn
1 of every 3professionalson the planet is LinkedIn
Our Mission.Connect the world’s professionalsto make them more productive and successful
Connect Talent withOpportunity.
Inform, educate, andinspire professionals.
Definitive professionalpublishing platform.
Job seeking
WW Unique Visitors74,99133,98029,19026,96423,40624,695source: comScore, Global Monthly Unique Visitors (March 2013)
WW Unique Visitors181,152source: comScore, Global Monthly Unique Visitors (March 2013)
LinkedIns content evolutionContent marketing opportunityPatterns of successLinkedIns content evolution
Content Evolution:Editors are being replacedby your network.
Early start-up execFinance execRelevance driven by your professional profileVS.
Content Evolution:Exclusive content is magnetic.
Influencers
Five top tips to startinga successful business
The “Oh Sh**” List & 14 OtherInvaluable Financial Lessons YouNeed to Know Now
How to Read the Week’sEconomic and Market Signals
The Heart of Leadership
Content Evolution:Mobile is acceleratingcontent consumption.
LinkedIns content evolutionContent marketing opportunityPatterns of success
Content Marketing:Marketing is a first class citizen
+ Follow BlackRock • Like (12) • Comment (8) • Share • 3 days agoBlackRockBlackRock Investors are wondering: What happens ...
Content Marketing:Social proof. Included.
ShareCommentLike
Content Marketing:Your customers have a lotto contribute.
“In short time posting onLinkedIn, quality of comments ishigher than anything Ive seen in12+ yrs of online journalism.”Her...
Citi: Building engaged communities120K+ 50KTotal Members Comments per year
APIs powering AMEX OPEN FORUM member’sexperiences
LinkedIns content evolutionContent marketing opportunityPatterns of success
Make your customers more productive and successful#1BlackRock 4 things to know about golds biggest sell-off in years http:...
Be the editor#2Citi Who are the most influential, iconic women in the world? In this video, Time Magazine’s ExecutiveEdito...
Make it snackable#3
Value the "who""#4
Sallie KrawcheckPast President of Merrill Lynch,US Trust, Smith Barney
LinkedIn Content Ecosystem by David Hahn
LinkedIn Content Ecosystem by David Hahn
LinkedIn Content Ecosystem by David Hahn
LinkedIn Content Ecosystem by David Hahn
LinkedIn Content Ecosystem by David Hahn
LinkedIn Content Ecosystem by David Hahn
LinkedIn Content Ecosystem by David Hahn
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LinkedIn Content Ecosystem by David Hahn

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Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. David Hahn, VP Product Management at LinkedIn, provides a preview of enhancements planned for LinkedIn in 2013 and the implications they will will have for Financial Service Marketers.

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LinkedIn Content Ecosystem by David Hahn

  1. 1. LinkedIn Content EcosystemDavid HahnVice President, Product ManagementLinkedIn
  2. 2. 1 of every 3professionalson the planet is LinkedIn
  3. 3. Our Mission.Connect the world’s professionalsto make them more productive and successful
  4. 4. Connect Talent withOpportunity.
  5. 5. Inform, educate, andinspire professionals.
  6. 6. Definitive professionalpublishing platform.
  7. 7. Job seeking
  8. 8. WW Unique Visitors74,99133,98029,19026,96423,40624,695source: comScore, Global Monthly Unique Visitors (March 2013)
  9. 9. WW Unique Visitors181,152source: comScore, Global Monthly Unique Visitors (March 2013)
  10. 10. LinkedIns content evolutionContent marketing opportunityPatterns of successLinkedIns content evolution
  11. 11. Content Evolution:Editors are being replacedby your network.
  12. 12. Early start-up execFinance execRelevance driven by your professional profileVS.
  13. 13. Content Evolution:Exclusive content is magnetic.
  14. 14. Influencers
  15. 15. Five top tips to startinga successful business
  16. 16. The “Oh Sh**” List & 14 OtherInvaluable Financial Lessons YouNeed to Know Now
  17. 17. How to Read the Week’sEconomic and Market Signals
  18. 18. The Heart of Leadership
  19. 19. Content Evolution:Mobile is acceleratingcontent consumption.
  20. 20. LinkedIns content evolutionContent marketing opportunityPatterns of success
  21. 21. Content Marketing:Marketing is a first class citizen
  22. 22. + Follow BlackRock • Like (12) • Comment (8) • Share • 3 days agoBlackRockBlackRock Investors are wondering: What happens when the Federal Reserve not only stops buyingbonds, but also starts raising interest rates and selling the bonds that they currently hold? MattTucker weighs in. http://bit.ly/X7DTFSWhat Happens When the Fed Goes Home? | iSharesBlogbit.ly • I have written previously about the signs thatinvestors can watch for to get an idea of when interest ratesmay be headed higher. One of these signs is a change inbond purchase patterns by central banks such as theFederal Reserve.• SponsoredEconomy
  23. 23. Content Marketing:Social proof. Included.
  24. 24. ShareCommentLike
  25. 25. Content Marketing:Your customers have a lotto contribute.
  26. 26. “In short time posting onLinkedIn, quality of comments ishigher than anything Ive seen in12+ yrs of online journalism.”Herb Greenberg
  27. 27. Citi: Building engaged communities120K+ 50KTotal Members Comments per year
  28. 28. APIs powering AMEX OPEN FORUM member’sexperiences
  29. 29. LinkedIns content evolutionContent marketing opportunityPatterns of success
  30. 30. Make your customers more productive and successful#1BlackRock 4 things to know about golds biggest sell-off in years http://bit.ly/12FpSCZHas Gold Lost its Luster? | iShares Blogbit.ly • Of all the investment topics Ive discussed with clients, whetherto invest in gold usually elicits the most divergent opinions. As aninvestment that is almost impossible to value, peoples views on goldare often more a matter of philosophy than...Like (12) • Comment (6) • Share • 9 days ago
  31. 31. Be the editor#2Citi Who are the most influential, iconic women in the world? In this video, Time Magazine’s ExecutiveEditor profiles far-reaching women in from the magazine’s 100 most Influential People in the World listhttp://on.citi.us/Yc8kPtWho Are The Most Influential Women in the World?on.citi.usTIME Executive Editor Radhika Jones discusses thefar-reaching influence of the iconic women on the 2013 TIME 100list.Like (51) • Comment (7) • Share • 3 days ago
  32. 32. Make it snackable#3
  33. 33. Value the "who""#4
  34. 34. Sallie KrawcheckPast President of Merrill Lynch,US Trust, Smith Barney

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