1.
FINANCIAL
Citigroup: Engaging professional women
through social platform
Objectives
• Reach professional women
unique forum
• Provide content to strengthen
women’s financial futures
• Elevate awareness of Citi brand
Products
§ LinkedIn Managed Group
§ LinkedIn Today special edition
§ LinkedIn Polls
Results
30,000+ 18%
members in the first 3 months week-over-week growth
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2.
SALES TOTAL FOLLOWERS: 11,000+
Salesforce.com: Increasing follower engagement
Objectives
§ Directly target audiences through
Company Pages
§ Engage followers and drive event
attendance
§ Avoid message oversaturation
Products
§ LinkedIn Targeted Status Updates
Result
30%
increase in engagement by followers
30%
increase in amplification (sharing) of messages
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MARKETING.LINKEDIN.COM

3.
TRAVEL TIMING: 9 MONTHS
Cathay Pacific Airways: Targeting for brand awareness
Objectives
§ Increase brand awareness among specific
target groups
§ Promote new Chicago-Hong Kong route
Products
§ LinkedIn Sponsored § LinkedIn Display Ads
Polls § LinkedIn Company
§ LinkedIn Research Page
§ LinkedIn Status Updates
Recommendation Ads
Result
Target US-based members
in groups related to
business in Asia to drive
relevancy and results
70%
of campaign audience planned to take 1+
1,324
responses from three polls
business class flights in next 12 months
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4.
HEALTHCARE
Philips: Creating global communities
Objectives
§ Position Philips as the thought
leader in the healthcare industry
§ Build credibility & drive awareness
among key audiences
Products
§ LinkedIn Custom Groups
§ LinkedIn Partner Messages
§ LinkedIn Display Ads
§ LinkedIn Polls
Result
50+
Net Promoter Score (a customer loyalty
Established largest LinkedIn group
dedicated to healthcare innovation
with over 38,000 members and
4,400+ discussions
metric) generated from group, signifying
high value
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MARKETING.LINKEDIN.COM

5.
SOFTWARE TOTAL MEMBERS: 2800+
Microsoft: Building community to engage software developers
Objectives
§ Engage the developer audience
across Australia
§ Quickly build an engaged
developer community
§ Advertise to developers outside
of network
Products
§ LinkedIn Groups
§ LinkedIn Group Ads
Result
896
members joined the first month
32.87%
CTR
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6.
FINANCIAL TIMING: 8 WEEKS
Prudential Retirement: Building thought leadership
Objectives
§ Reach retirement plan participants
and sponsors and create conversations
§ Use poll results to help guide
product development
§ Build a reputation as an industry
thought leader
Products
§ LinkedIn Polls
Result
11,000+ 230+
poll responses comments from LinkedIn members
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MARKETING.LINKEDIN.COM

7.
ENERGY TIMING: 13 WEEKS
Chevron: Connecting with opinion leaders
Objectives
§ Connect energy leaders around
the world for communication & learning
Products
§ LinkedIn Custom § LinkedIn Join
Group Group Ads
§ LinkedIn Display Ads § LinkedIn
§ LinkedIn Partner Research
Messages
Result
87%
of group members are reading discussions
12,000+
membership and continued growth
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MARKETING.LINKEDIN.COM

8.
TECHNOLOGY TOTAL MEMBERS: 7800+
HP UK: Changing brand perceptions
Objectives
§ Raise awareness of products and
services for SMBs
§ Engage directly with potential
customers to change perceptions
Products
§ Custom Group
§ Join Group Ads
Result
20%
more likely than non-group members to
75%
of group members are regular visitors
recommend HP to their colleagues
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MARKETING.LINKEDIN.COM

9.
AUTOMOBILE
Volkswagen India: Inspiring recommendations
Objectives
§ Create brand awareness among
working professionals in India
§ Build loyalty and aspiration
§ Influence decision making
Products
§ Company Page
§ Recommendation Ads
Result
2,700
product recommendations in 30 days (exceeded goal by 400%)
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