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Relationship Building onthe LinkedIn Platform
David HahnVice President, Product ManagementLinkedIn                                     #inBC12
IntroducingInfluencers
Create long form content from the share box
Why You Should Consider  Sleeping on the Job
The Six Lessons I Live By
Managing without Managers, and What This Might Mean
How A Behemoth Like Nordstrom  Learned to Act Like a Startup
Our Mission.Connect the world’s professionalsto make them more productive and successful
Jobs
ContentJobs
Content             Groups          Slideshare               News          Influencers
Groups40M      users   210M   memberships   1.3M   groups
Diverse professional communities          A Truckload, Trucking,          Logistics, Supply Chain group                   ...
High quality discussions                                                         MEMBERS            HBR                   ...
MEMBERS            The Boxes and Arrows                           9,256             Mike Scarpiello, M.S.             Lead...
Slideshare             9M +   Content Upload
76K   Views
43K   Views
LinkedIn Today                 1M +   Publishers
People like you are sharing
People like you are sharing
Relevance driven by your professional profile     Early start-up exec                             VS.     Public relations...
What’s behind theexplosion of content on      LinkedIn?
2B+   Network Updates                        108M +                             Comscore      Viewed Weekly          Uniques
Incredible data drives relevance
Have you noticed? The LinkedIn“Endorsement” feature is taking     off like a brush fire.              Jeremiah Owyang     ...
Working everywhere our members work       >23%            LinkedIn Member Visits                                          ...
12am1am2am3am4am5am6am7am8am9am10am11am                 From coffee to couch. Everyday.12pm1pm2pm3pm5pm6pm7pm9pm10pm      ...
What does LinkedInscontent ecosystem mean     for marketers?
Content and connections attract buyers anddecision makers        LinkedIn                             214       Pinterest ...
Spend time vs. Invest time
LinkedIn Confidential ©2013 All Rights Reserved
Influencers and Content on LinkedIn
Influencers and Content on LinkedIn
Influencers and Content on LinkedIn
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Influencers and Content on LinkedIn

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At our BrandConnect:12 event in NYC, David Hahn VP of Product Management shares information on the recently released Influencers product on LinkedIn. He talks about the rich, relevant content on LinkedIn that brings insights to professionals to help them be productive and successful.

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Influencers and Content on LinkedIn

  1. 1. Relationship Building onthe LinkedIn Platform
  2. 2. David HahnVice President, Product ManagementLinkedIn #inBC12
  3. 3. IntroducingInfluencers
  4. 4. Create long form content from the share box
  5. 5. Why You Should Consider Sleeping on the Job
  6. 6. The Six Lessons I Live By
  7. 7. Managing without Managers, and What This Might Mean
  8. 8. How A Behemoth Like Nordstrom Learned to Act Like a Startup
  9. 9. Our Mission.Connect the world’s professionalsto make them more productive and successful
  10. 10. Jobs
  11. 11. ContentJobs
  12. 12. Content Groups Slideshare News Influencers
  13. 13. Groups40M users 210M memberships 1.3M groups
  14. 14. Diverse professional communities A Truckload, Trucking, Logistics, Supply Chain group The CIO Network group The CPG Supergroup The Rotary Kiln Refractory Problems and Solutions group
  15. 15. High quality discussions MEMBERS HBR 262,226 Coa Saroff Vice President, Global OperationsWhat are the key differentiators that separateleaders from managers?Posted 17 days ago See all 291 comments >>
  16. 16. MEMBERS The Boxes and Arrows 9,256 Mike Scarpiello, M.S. Lead Interaction Designer at DigitasWho should write the functional specs? The ProjectManager? The Developer? Or someone from theUX team?Posted 1 month ago See all 29 comments >>
  17. 17. Slideshare 9M + Content Upload
  18. 18. 76K Views
  19. 19. 43K Views
  20. 20. LinkedIn Today 1M + Publishers
  21. 21. People like you are sharing
  22. 22. People like you are sharing
  23. 23. Relevance driven by your professional profile Early start-up exec VS. Public relations exec
  24. 24. What’s behind theexplosion of content on LinkedIn?
  25. 25. 2B+ Network Updates 108M + Comscore Viewed Weekly Uniques
  26. 26. Incredible data drives relevance
  27. 27. Have you noticed? The LinkedIn“Endorsement” feature is taking off like a brush fire. Jeremiah Owyang Partner at Altimeter Group
  28. 28. Working everywhere our members work >23% LinkedIn Member Visits Need current footnote/date
  29. 29. 12am1am2am3am4am5am6am7am8am9am10am11am From coffee to couch. Everyday.12pm1pm2pm3pm5pm6pm7pm9pm10pm iPad11pm Desktop
  30. 30. What does LinkedInscontent ecosystem mean for marketers?
  31. 31. Content and connections attract buyers anddecision makers LinkedIn 214 Pinterest 149 Facebook 112 Twitter 104Source: eMarketer.com
  32. 32. Spend time vs. Invest time
  33. 33. LinkedIn Confidential ©2013 All Rights Reserved

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