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LinkedIn Product Spotlight: Marketing Solutions

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From our BrandConnect:12 event in NYC, Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions provides an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to drive relationships with results.

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LinkedIn Product Spotlight: Marketing Solutions

  1. 1. LinkedIn Product Spotlight:Marketing Solutions
  2. 2. Meera BhatiaHead of Product Management,Marketing SolutionsLinkedIn #inBC12@meera_b
  3. 3. “ Social media exposes the need for courage because doing it right requires engaging in a dialog and “ relationship with other people Charlene LI Founding Partner at Altimeter Group
  4. 4. Members want a relationship with you 7 out of 10 members expect companies to have a presence on LinkedIn
  5. 5. Members want a relationship with you 79% Up-to-date information 51% Product/service information
  6. 6. They’re here and they’re connected175M+ Members Worldwide 3.2M CxOs Meera Bhatia $83K Average Income71% Graduates
  7. 7. What should you do?
  8. 8. Strut your stuff
  9. 9. Start by establishing your company presence 2.8M+ Active Company Pages
  10. 10. Establish your presence with a new experience
  11. 11. Establish your presence with a new experience “ We love the ability to add an image to the page that best shows off our branding. This give us the opportunity to sync the design up “ with some of our campaigns and content in a really nice way. Bryna Corcoran Social Media & Community Management, HP
  12. 12. Available Today
  13. 13. Partners to make things more efficient
  14. 14. Building Relationships
  15. 15. Connecting brands with professionals poll/content ads media social ads LinkedIn ads display plug-ins integration APIs social groups company pages
  16. 16. Creating brand advocates of tomorrow Solution Results – Follower acquisition – Drove followers from – Company page presence target audience to engage – Follower research across marketing calendar – 140K+ followers acquired
  17. 17. Creating brand advocates of tomorrow “ Through LinkedIn, we are working to identify and empower influential brand advocates to increase word of mouth and “ awareness of our products. Solution Results Heesun Kim Director of Media & Digital Marketing, Samsung – Follower acquisition – Drove followers from – Company page presence target audience to engage – Follower research across marketing calendar – 140K+ followers acquired
  18. 18. Send targeted updates
  19. 19. Content flows across screens
  20. 20. Community through content and conversation 61K Total Members 2.5x More Engagement Fastest Growing Group in 2012
  21. 21. Content that matters most
  22. 22. Online and offline relationships
  23. 23. Be more relevant than ever before
  24. 24. Product roadmap
  25. 25. Highly targeted content that fuels relationships Awareness Consideration Retention Preference Groups Paid Media Purchase
  26. 26. Content Data Integration Stay tuned…
  27. 27. Making the World’s ProfessionalsMore Productive and Successful
  28. 28. LinkedIn Brand Connect 12What will you do?
  29. 29. LinkedIn Confidential ©2013 All Rights Reserved

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