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In Gary Vaynerchuk’s book, “Jab, Jab, Jab, Right Hook,” he lays out a social
media and content marketing philosophy of engagement and selling. Using a
boxing metaphor, Vaynerchuk makes the case that marketers must first “jab,”
that is, engage prospects with purely helpful and informational content. Only
after the prospect has engaged should the marketer throw the “right hook” and
hit the prospect with the hard sell.
If you’ve read this far, we’re going to assume that we’ve already hit you with a
few jabs. We’re going to assume that you’re a sophisticated marketer who has
seen the useful nature of the content in the LinkedIn Marketing Solutions blog.
So right now, with no further delay, we’re throwing a right hook at you with this
piece of content. With this SlideShare, we’re encouraging you to subscribe to
our blog. We’re proud of the blog, and we think it delivers knockout content
that can help marketers like you do your job even better.
So, did you hear that? That’s the sound of a right hook landing! Read on for
seven reasons why you should have the LinkedIn Marketing Solutions blog at
the top of your list of must-reads:
The Topics We Go Toe-To-Toe With
The list of skills necessary for success in your career isn’t getting
any smaller. If you’re looking to drop a one-two punch combo on
the competition, this blog has everything you’ll need. Content
marketing. Social media. Account-based marketing. Data,
metrics, analytics, oh my! And all of it from a B2B point of view.
The LinkedIn Marketing Solutions blog dives into these and tons
of other marketing topics seven days a week, 365 days a year.
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News That Packs a Punch
We strive to be useful. We hope to make every post helpful,
insightful or entertaining — ideally, all three — for digital
marketers. Our blog isn’t a daily lecture: We and our readers
have fun. George Costanza content marketing methods? Funnel
monsters? Top 10 triumphs in Irish marketing to commemorate
Saint Patrick’s Day? These newsworthy info-taining posts are only
to be found right here on our blog. That’s right, Rocky. We just
knocked out all your excuses for not subscribing.
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for Marketers from
Heavyweight Lessons for Marketers from Marketers
We get in the ring every day, and do exactly what you do: We try
to start conversations with our target audience by creating and
sharing useful content. Just like you, we create eBooks, videos,
blog posts, and other content. We’re promoting that content on
LinkedIn, Facebook, Twitter, Instagram, and elsewhere on a daily
basis. And on our blog, we’re reporting back to you the
lessons we’ve learned.
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A Knockout Team That
Can’t Stop Writing
A Knockout Team That Can’t Stop Writing About
Our content team lives and breathes marketing in the digital age.
In fact, we have written two books on the subject: “Welcome
to the Funnel: Proven Tactics to Turn Your Social and Content
Marketing Up to 11,” and “The Big Data-Driven Business: How
to Use Big Data to Win Customers, Beat Competitors, and Boost
Profits.” Whether blog post, eBook, or hardcopy, we’re inside the
ropes producing new content about marketing every single day.
We Have the Brightest
Marketing Minds in
The Brightest Marketing Minds in Our Corner
We use our blog as a platform to share the best thinking about
digital marketing in the world. Some of the best thinkers in
the marketing world have contributed to our blog, including
the Content Marketing Institute’s Joe Pulizzi, Oracle’s Andrea
Ward, Foundation Capital’s Ashu Garg, Marketo’s Heidi Bullock,
Engagio’s Jon Miller, and Magento’s Mark Lavelle. That’s a
team that packs a punch.
Exclusive LinkedIn Product Announcements
Subscribers to the LinkedIn Marketing Solutions Blog are among
the first to get announcements on new products and new
features for LinkedIn Sponsored Content, LinkedIn Sponsored
InMail, LinkedIn Dynamic Ads and our other products. We also
post regularly with tips on how marketers can make the best
use of the LinkedIn platform.
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When you subscribe to the LinkedIn Marketing Solutions blog, you
get to choose your email update frequency: Daily or Weekly. Join
our subscriber base of sophisticated marketers that grows every
day (and has grown by more than 30x in the past 18 months).
Subscribe to the LinkedIn Marketing Solutions blog today!