This annual report summarizes Lions Clubs International's global service activities from 2011-2012. It shows that Lions clubs organized nearly 450,000 service projects serving over 200 million people and investing over 550 million hours of service. Key areas of service included community and culture projects, health and wellness activities, disaster relief, and environmental sustainability. The report provides an overview of Lions' global impact and commitment to community service in all regions of the world.

1. ANNUAL STATE OF SERVICE REPORT
The Global Leader In Humanitarian Service
2011-2012

2. We Are Global
CA I U.S. and Affiliates, Bermuda and Bahamas US
CA II Canada CANADA
CA III South America, Central America, Caribbean & Mexico FOLAC
CA IV Europe EUROPA
CA V Orient & Southeast Asia OSEAL
CA VI India, South Asia, Africa & Middle East ISAAME
CA VII Australia, New Zealand, Papua New Guinea,
Indonesia, S. Pacific ANZI

3. Ninety-five years ago, Melvin Jones, a 38-year-old Chicago business leader,
asked a simple and world-changing question – what if people put their talents
to work by improving their communities?
Almost 100 years later, Lions Clubs International is the world's largest service
club organization, with a global network comprised of over 1.35 million
members in over 207 countries.
This Annual State of Service Report provides an overview of the impact Lions
are making in service to their communities. Lions from around the world
worked to address some of the most pressing issues facing our global
community, including disaster preparedness and relief, health and wellness,
and environmental sustainability.
Lions were also challenged to expand their service to individuals with vision
loss. Since Helen Keller asked Lions to be the “knights of the blind in the
crusade against darkness” at the 1925 Lions International Convention, Lions
have served hundreds of millions of people by providing vision screenings,
eyeglasses, education (including access to assistive technology and Braille
learning materials), cataract surgeries, vision-related services, and advocating
for the blind and visually impaired.
Lions continuously demonstrated their unyielding commitment to community
service by serving millions more people and organizing thousands more
activities in all corners of the world.
As you read through the report, we hope that you will be touched by the
stories behind Lions service and inspired by how powerful a network of
volunteers can be in meeting the needs of more than 46,000 communities
around the world.
Wayne A. Madden
International President
Wing-Kun Tam
Immediate Past President
1

4. 2 We Make A Difference
Service
Highlights
SERVICE ACTIVITIES
In 2011-12, participating clubs (approxi-
mately 50% of all clubs) reported nearly
450 thousand service projects, a 28%
increase over last years’ reported serv-
ice activities.
The total number of people served in
the 2011-12 fiscal year was well over
200 million people. A 25% increase over
last year’s reported number.
Lions members represented in this re-
port invested over 550 million hours of
service into developing and integrating
service projects in all corners of the
globe.
CAMPAIGN HIGHLIGHTS
Lions were challenged at the beginning
of the year to plant one million trees;
upon the completion of the tree planting
campaign, Lions reported planting over
15 million trees worldwide.
Lions served a total of 16 million people
through their combined efforts under
the Global Action Campaigns and in-
vested a total of 207 million service
hours to these efforts.
STRATEGIC HIGHLIGHTS
The seasonality assessment revealed that Lions were most active in the first
and second quarters of the fiscal year. The highest amount of service activities
were reported in the month of October. This assessment provides new insights
on the seasonality of Lions service that can be used for targeted programming
and promotion of related resources during specific times of the year.
Through the implementation of Project Refresh, a secondary study that was
conducted on membership, we were able to compare differences in activity
reporting between “blue” clubs and “gold” clubs. This evaluation revealed that
there are significant correlations between membership engagement and
service activities.
LOOKING AHEAD
This report provides key insights that can be used to develop more targeted
service planning tools and resources to support Lions within a particular
geographic or program area. The report also allows us to assess Lions level
of service engagement and explore possible correlations with membership
growth.
While the data are not fully representative of the all geographic areas (particu-
larly Europe and ISAAME where club reporting is still quite low), the report can
be an important part of long range planning for the Association.
Looking ahead, more clubs should be encouraged to use the service activity
report, particularly in the underrepresented areas, in order to allow for a more
accurate analysis of Lions service trends. It will also be important to monitor
service and level of engagement with the introduction of various campaigns
and special initiatives.

5. ENGAGING OUR YOUTH
In August of 2011, Lions were encour-
aged to organize and participate in a
variety of service projects working with
the youth in their communities. The
campaign provided a means to not
only mobilize youth to participate in
projects that made a difference in their
communities, but also enabled them to
learn new skills and apply their leader-
ship through service. The “Engaging
our Youth” campaign had the highest
amount of reported activities this past
year. On average, each Lions club
served 100 people through this cam-
paign. The average Lions club invested
6 hours into planning and implementing
youth related activities. In total, 1.6 mil-
lion people were served through this
campaign.
SHARING THE VISION
Lions have a long history of serving the
blind and visually impaired dating back
to 1925 when Helen Keller challenged
Lions to become "knights of the blind in
this crusade against darkness." During
the month of October, Lions placed an
additional emphasis on this area of
service by organizing a variety of vision
related health projects in commemora-
tion of “World Sight Day”. Specific
projects included education and aware-
ness events, vision screenings, eye-
glass collection, and assistance to the
visually impaired. In total Lions served
5.5 million people and collected a total
of 678 thousand eye glasses. Each
club, on average, organized 5 activities
and served 100 people. This illustrates
the commitment that Lions have to
continually being ‘knights of the blind’.
3
RELIEVING THE HUNGER
During the months of December and January, Lions were called to fight hunger in their
communities. Lions took on the challenge by organizing a variety of projects including
community-wide food drives, school-based feeding programs, distribution of food
baskets for needy families, and special events to raise awareness about hunger and
poverty. Lions clubs served more people through the “Relieving The Hunger” cam-
paign than any other campaign. Each club, on average, organized 5 activities and
served 127 people. In total, over 8 million people worldwide were served through this
campaign.
PROTECTING OUR ENVIRONMENT
During the month of April, Lions were challenged to organize projects to improve and
protect their local environment in celebration of Earth Day. Clubs participated in a vari-
ety of projects as part of the campaign, including highway/community clean ups,
recycling, and community education and awareness events. Reporting clubs dedi-
cated more service hours (206 million) to “Protecting Our Environment” than any other
campaign. On average each club served 80 people. Lions were also challenged to
plant a million trees this past year—a goal that was surpassed just three months into
the campaign.
Global Service Action Campaigns

6. 4 We Make A Difference
Global Service
Project Highlights
ENGAGING OUR
YOUTH IN ISTANBUL
Lions actively provide the youth in their
communities with opportunities for
achievement, learning, contribution,
and service through the sponsorship of
youth development projects. In August of
2011, the Kazasker Lions Club spon-
sored a personal development and skills
camp for the “Engaging Our Youth” cam-
paign. The camp was a joint project
between the Atalar Lions Club and the
Kazasker Lions Club. This camp is an an-
nual event that has been ongoing for six
years. The youth camp consisted of an
intensive week of art and cultural proj-
ects. The participants of the training pro-
gram were exposed to hands-on
activities through team building, work-
shops, and small group discussions fos-
tering the spirit of peace, understanding,
and cooperation.
SHARING THE VISION IN GHANA
Since 1998, Lions “World Sight Day”,
held annually in October, has focused at-
tention on eliminating preventable blind-
ness and improving sight. Lions clubs
around the world conduct special sight-
related projects on this day including col-
lecting eyeglasses, conducting vision
screenings, and raising awareness. On
October 21, 2011 the Accra Lions Club
of Ghana scheduled a community eye
screening in commemoration of “World
Sight Day”. This event benefited over 300
people, who were screened and treated
for various eye diseases including cos-
metic conjunctivitis, cataracts, and refrac-
tion errors.
RELIEVING THE HUNGER IN COLOMBIA
Today, there are more than one billion people who do not have enough food to eat.
That means that one person out of every seven live in a state of chronic hunger.
In an effort to alleviate hunger in their region, the Monarch Baranoa Lions Club in
Colombia organized food distributions at 20 grocery stores. The goal was to reach
a large scale of urban municipalities, according to the World Food Program (WFP)
there are currently 6 million Colombians living below the extreme poverty line. With
over 43 years of service, the Monarch Baranoa Lions Club believes in large scale
projects that extend relief to populations most in need of assistance.
PROTECTING OUR ENVIRONMENT IN THE U.S.
After discussing Past International President Tam’s goal of planting one million trees,
the Baileys Cross Road Host Lions Club in Virginia was excited to take part in the
challenge. They previously participated in projects with their local middle school,
Glasgow, and they decided to ask the school's garden club to assist them in this
venture. Both the advisor and club members knew this was a great opportunity to
work together to beautify their grounds, protect the environment, and help meet the
goal to plant one million trees. The Lions attended a local training program, led by a
representative from the Virginia Department of Forestry. They learned about why
planting trees was important, tree selection, and how to properly plant and care for
the trees. After the training the Lions planted trees on the school grounds. The
school plans to make a plaque in appreciation and a bench to place in the dedi-
cated area.

7. 5

8. 6 We Make A Difference
Immediate Past President Wing-Kun
Tam began the 2011-12 fiscal year
by challenging Lions around the
world to plant one million trees to
demonstrate the strength of our
global network. During the 2011-12
fiscal year Lions reportedly planted
over 15 million trees.
Why trees? It’s no secret that trees help
the environment, but you may be surprised
by all the benefits that planting a tree can
provide. Trees are like the lungs of the
planet. They breathe in carbon dioxide and
breathe out oxygen. They also reduce ero-
sion to save soil, help preserve local water
sources, and provide habitat for wildlife liv-
ing under more and more stress. Planting
trees on a local level can affect the carbon
dioxide and oxygen rates in the entire
world.
Tree Planting
Campaign Lions planted 15.2 million trees which
will result in the oxygen supply for over
30 million people.*
*A single mature tree can absorb carbon dioxide at a rate of 48lbs. per year and release enough
oxygen back into the atmosphere to support 2 human beings - McAliney, Mike. Documentation
and Information Sources for Land Resources Protection.
0
5
10
15
20
25
11
18 18
15
18
21
19
USA
Canada
Folac
Europa
Oseal
Isaame
Anzi
GRAPH 2. Average Number of Service Hours per Club
Dedicated to Tree Planting
0
50
100
150
200
250
163
250
25
75
114
100
60
USA
Canada
Folac
Europa
Oseal
Isaame
Anzi
GRAPH 1. Average Number of Trees Planted by Club
Prince Hussain Aga Khan and Past International
President Wing-Kun Tam plant a silver oak tree marking
joint commitment to plant 1.5 million trees in Kenya.

9. ENVIRONMENTAL
AWARENESS IN PERU
Members of the Lions Club “El Por-
venir” spearheaded an environmental
awareness campaign in the northern
area of Bello Horizonte Trujillo. They
held meetings with top officials and
community leaders in the area to
explain the objectives of the project
(entitled "Planting Oxygen"), and
paid visits to institutions of higher
education to raise awareness among
students about environmental stew-
ardship. The project also included a
tree planting activity. This project was
a huge success and helped to raise
environmental awareness in their
region.
SAND CONTROLS
IN INNER MONGOLIA
In order to protect the environment
and meet the needs of sand controls
in the Alashan area (in Inner Mongo-
lia), the China Council of Lions Clubs
organized a joint tree planting proj-
ect. Through this project Lions from
7 districts of mainland China planted
1 million trees on 18,000 acres land
in Bayan, Inner Mongolia. Through
this project, Lions not only raised
awareness, but also they were able
to build a relationship with local gov-
ernment and the community.
7
BIO-FUEL IN TANZANIA
Lions Club Perstorp has been supporting sustainable tree planting projects for over
8 years. The Lions planted Jatropha trees which benefit the poor families living in the
Kashumbiliro district. Since the trees can help the community produce oil, the impov-
erished families will be able to have a source of income to support their livelihood and
allow them to send their children to school. This project illustrates a commitment to
sustainability and innovation through tree planting.

10. 8 We Make A Difference
Service Activity
Overview
During FY2011-2012, reporting
clubs collectively served over 200
million people around the world and
invested over 550 million hours to
serving their communities.
CATEGORICAL ANALYSIS
The four most reported service areas
were: Community and Culture, Health
and Wellness, Disaster Preparedness and
Relief, and Environmental Services. Graph
3 illustrates the average number of serv-
ice hours and people served for each of
the four categories.
This graph illustrates a positive correlation
between service hours and people
served. The more time clubs invest into
service the more people are served
through that investment.
As illustrated in Figure 1, the Community
and Culture service area accounted for
the most activities (52%), people served
(34%), and service hours (70%). It is in-
teresting to note that although Health and
Wellness only accounted for 25% of
activities, it made up 36% of the total
number of people served.
0
50
100
150
200
GRAPH 3. Average Per Club
173
163
144
109
41
52
67
96
Service
Hours
PeopleServed
Service
Hours
Service
Hours
Service
Hours
PeopleServed
PeopleServed
PeopleServed
Community
&
CultureHealth
&
WellnessDisaster
Preparedness
&
Relief
Environmental
Services
FIGURE 1. Service Engagement By Key Program Areas
25%
8%
15%
52%
70%
7%
4%
19%
Activities Service Hours
24%
36%
34%
6%
People Served
Community & Culture
Health & Wellness
Disaster Preparedness
Environment

11. COMMUNITY AND CULTURE
Lions value community enrichment and
cultural awareness. Reporting clubs
organized over 106,000 community
service activities throughout the year.
Community and culture projects
represent 52% of all the reported
service activities.
HEALTH AND WELLNESS
Helen Keller challenged Lions to be
“knights of the blind” in 1925, and
Lions have worked on vision and hear-
ing projects ever since. Reporting clubs
organized more than 52,000 Health
and Wellness service activities, attribut-
ing to 25% of all reported activities.
DISASTER PREPAREDNESS
AND RELIEF
When disaster strikes Lions are often
times the first ones on the scene.
Reporting clubs organized more than
16,000 disaster preparedness and relief
activities which accounted for 8% of all
reported activities.
ENVIRONMENT
Lions have organized environmental
service projects in support of the asso-
ciation’s policy on the human environ-
ment for more than 30 years. Today,
Lions environmental service projects
represent 15% of all reported activities,
with over 30,000 reported environmental
service activities.
9

12. Reporting clubs organized over 106,000
community service activities throughout
the year, which accounted for more than
341 million service hours that benefitted
nearly 146 million people around the
world. The most common activities in-
cluded social community events (14%),
civic services (13%), sports and recre-
ation events (10%), art and cultural
events (8%), food bank and distribution
(7%), and other community service ac-
tivities.
The Osu Children's Home was estab-
lished in 1949, since then it has be-
come the largest orphanage in Ghana
to look after children who have been
abandoned, abused, and displaced.
After visiting the Osu Children’s Home
the Accra Lions Club realized that the
orphanage was in great need of re-
pairs. The building posed health haz-
ards to the children of the home. The
Lions cleaned the grounds of the or-
phanage and made repairs to the facil-
ity. The Lions also unclogged and
disinfected the plumbing to eliminate
potential breeding areas for mosqui-
toes and help reduce the frequent inci-
dence of malaria. The Osu Children's
home was very thankful for this under-
taking and thanked Lions for helping
reinstate a clean and safe environment
for the children.
Health and Wellness
Reporting clubs organized more than 52,000 Health and Wellness service activ-
ities throughout the year, including service related to vision, hearing, and diabetes,
which accounted for more than 203 million service hours and benefitted more
than 20 million people worldwide. The most common activities included Health
support services (23%), Eyeglass recycling (17%), and Vision screenings (14%).
Together, Lions collected over 5.1 million eyeglasses and more than 22 thousand
hearing aids, and assisted more than 3 million individuals who are vision and
hearing impaired.
On the chilly morning in November more than 250 participants waited by
the starting line ready to make stronger strides in defeating diabetes. At
5:45am the gunshot fired and the race began in celebration of World Dia-
betes Awareness Month. The Baguio Everlasting Lions Club in the Philip-
pines organized a Lions Strides Walk & Run for diabetes awareness. Free
diabetes screenings were conducted after the run along with eye exami-
nations. The high risk patients were screened by ophthalmologists from
the Baguio General Hospital. The registration fee included a commemora-
tive t-shirt, race bib, certificate and information on diabetes prevention.
Cash prizes, medals, and pins were also awarded to the top finishers of
each category. The proceeds that were raised from this event will be used
to fund the clubs upcoming diabetes projects.
10 We Make A Difference
Community
and Culture

13. Disaster
Preparedness
and Relief
Reporting Lions clubs organized more
than 16,000 Disaster Preparedness and
Relief activities which accounted for over
588 thousand service hours and bene-
fitted more than 15 million people world-
wide. The most common activities
included blood drives (60%), emergency
health service (4%), and emergency sup-
plies collection (3%).
There was a loud explosion from the
powerful blast that filled the streets of
Abuja on August 26, 2011. Dozens
were injured and some critically hurt
after a bomb exploded outside of the
UN building in Nigeria. UN chief Ban
Ki-moon called the attack "an assault
on those who devote their lives to
helping others". The Abuja Metropol-
itan Lions Club in Nigeria rose to the
cause and provided relief to those in-
jured. They created a social media
campaign to recruit local volunteers.
Their unparalleled service motivated
the people in their communities to
give aid to those in distress. Hospitals
were said to be overwhelmed by the
number of injured and appealed for
blood donations. Lions sponsored a
blood collection drive and donated
relief materials to the National Hospi-
tal of Nigeria. When disaster arises
Lions are there to provide assistance
and relief. In the 2011-12 fiscal year
alone Lions reported serving over 15
million people through disaster pre-
paredness and relief projects.
11
Environment
Reporting clubs organized more than 30,000 environmental service activities which ac-
counted for over 1 million service hours. The most common activities included tree
planting (43%), clean up services (21%), and recycling (14%).
An estimated, 500 billion plastic bags are used worldwide every year, contributing
to toxic emissions and ultimately damaging our environment. According to a num-
ber of studies by the Plastic Development Council, India will emerge as the third
largest consumer of plastics in the world by end of 2012. Plastic bags and plastic
waste are also the biggest contributors to environmental pollution in India. The
Rajahmundy Rainbow Lions Club in India organized a “Say No to Plastic” aware-
ness rally to inform their community about the environmentally harmful effects
that plastic has on the environment. The event was televised and publicized
through various news publications adding to the visibility and awareness of the
campaign. The Rajahmundry Rainbow Lions Club noted that this campaign was
the first one of its kind in the region.