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Finding 500 Million New Fans on Sina Weibo

  1. Finding 500 Million New Fans How to Manage a Weibo Business Account
  2. Weibo Account Management Overview Content EngagementReports and recommendations Research
  3. Research  Monitor relevant conversations in real-time  Identify the key influencers within these conversations  Identify the tone of conversations
  4. Content is King 1. Localize the content to ensure the message is effectively communicated and is appealing to the target audience. 2. Create content which is consistent with your brand and tailored to your target audience.
  5. Engagement 1. Comment on influencers’ blogs 2. Provide timely information in response to specific inquiries 3. Drive traffic to websites by participating in relevant discussions 4. Engage deeper with your audience through direct messaging 5. Adapt and design promotional campaigns to increase brand visibility
  6. Reporting 1. The goal is to determine which aspects of our marketing is most successful, and which can be improved. 2. Key performance indicators • Follower growth • Demographics analysis • Extent of sharing • Ratio of active followers
  7. Good Luck!
  8. Do you want to know more about Weibo for your business? Keep in touch: Toll-Free: 1-866-936-3833 Email: Tweet us: @LATMultilingual