Finding 500 Million New
Fans
How to Manage a Weibo Business Account

Weibo Account Management Overview
Content
EngagementReports and
recommendations
Research

Research
 Monitor relevant conversations in real-time
 Identify the key influencers within these
conversations
 Identify the tone of conversations

Content is King
1. Localize the content to ensure the message is
effectively communicated and is appealing to
the target audience.
2. Create content which is consistent with your
brand and tailored to your target audience.

Engagement
1. Comment on influencers’ blogs
2. Provide timely information in response to specific inquiries
3. Drive traffic to websites by participating in relevant discussions
4. Engage deeper with your audience through direct messaging
5. Adapt and design promotional campaigns to increase brand visibility

Reporting
1. The goal is to determine which aspects of our marketing is
most successful, and which can be improved.
2. Key performance indicators
• Follower growth
• Demographics analysis
• Extent of sharing
• Ratio of active followers

Good Luck!

Do you want to know more
about Weibo for your business?
Keep in touch:
Toll-Free: 1-866-936-3833
Email: lesley@latmultilingual.com
Tweet us: @LATMultilingual