This document provides 4 tips for connecting with South Asian audiences in Canada through multicultural marketing. The tips are to create festival-themed campaigns during holidays like Holi and Vaisakhi, to market to Indo-Canadian youth who fuse North American and Indian culture, to participate in South Asian multicultural events that align with your brand, and to create culturally-relevant content in languages like Punjabi, Hindi, and Tamil. The document encourages checking the blog for more tips on South Asian multicultural marketing.