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Posters that get noticed: A how to guide by Laura Connaughton

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Laura Connaughton takes us through how to design effective posters that impact library users. She provides tip and resources to aid in this.

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Posters that get noticed: A how to guide by Laura Connaughton

  1. 1. Posters that get noticed… ...a how to guide
  2. 2. Why design a poster for a conference?
  3. 3. Hands up who ENJOYS public speaking? https://leadershipfreak.wordpress.com/2011/05/27/public-speaking-tips-from-the-ceo-of-deloitte/
  4. 4. Still not convinced? • Public speaking nervousness – allows you to engage on a one-to-one basis • Allows you to personally interact with people who are interested in your topic • Visible and accessible e.g. Slideshare, Twitter • Reach more people • Can be viewed any time at a conference
  5. 5. Show your creative side https://www.flickr.com/photos/lisa_g_pics/362781834/in/photolist-y4mpd-a
  6. 6. Everything starts with an idea... Project New Service Innovative Workflow Look at the conference themes for inspiration Emerging Roles & Skill Set Collaboration
  7. 7. Poster Submissions LAI/CILIP 2019 • Library design for all • Inclusive digital library services • Developing Library services and space for all (e.g. students/users with a disability, international students, users from different socio-economic and cultural backgrounds) • Outreach activities in Libraries (e.g. mobile libraries, working with schools and communities) • Research or studies exploring inclusiveness in Libraries • Open Access, Open Science, Open Research and Open Data • The role of Libraries in society Academic and Special Libraries 2019 • Space as experienced by users/customers/patrons – how does space enhance or suppress emotions, creativity, learning? • Space for those who work in a cultural/information environment on a daily basis – how does space affect their work? • How do the ideas, concepts and thoughts of architects, designers and planners impact on space and its use – for better or worse? • How do we ascertain and incorporate the needs of our known (and unknown) users and employees? • Space as a state of mind – how does the physical and virtual environment we work and live in enhance our wellbeing
  8. 8. Where to start? • Browse online for inspiration • Draft, draft and draft again • Content, words, flow, clarity, font size and type, spelling, layout, illustrative material, photographs • Follow the guidelines • Quick impact and attract immediate interest
  9. 9. The Design Process • Formulate and articulate your idea • Know your target audience • What do you want to achieve with the poster? • Be brave!
  10. 10. What do I want to say? • Rough draft of what you want to say • What is your idea? Point? Process? • Back to paper if you prefer • Sketch or brainstorm your idea
  11. 11. Content and Words • Your message • First time viewers • Be concise • Title • Ability to stand alone • Use a logical pathway • Not too much text • Tell a story • Author, affiliations and contact details
  12. 12. Layout and Colour • Try to create a ‘visual sequence’ • No need to fill every inch – white space is good • Two/three main colours • Be consistent e.g. Use one colour for all headings
  13. 13. Typeface 1. This is a big one. You have to develop a hierarchy in your design’s typography. Use a hierarchy that makes sense. The headline should always be the biggest, boldest text. The sub- headline should be differentiated somehow. It doesn’t have to be bold, but it should be larger than the other headline sections, if you have different body paragraphs. The body copy should be smaller, while still being legible. Any footnotes should be the smallest and placed at the bottom of the page, below the text. Also any asides should be made to stand out differently as well. You could use a different colour, or you could italicize the text 2. This is a big one. You have to develop a hierarchy in your design’s typography. Use a hierarchy that makes sense. The headline should always be the biggest,
  14. 14. Typeface • Use one typeface, max. two – will distract otherwise • Be consistent • Use ample spacing between lines • Keep in mind spacing between subject areas • Be concise – keep sentence length short • Use ‘special effects’ sparingly e.g. Italic, bold • Avoid acronyms
  15. 15. Illustrative Material • Photographs • Charts and Graphs • Quotes • Icons • Good resolution • Logos • Reference any images you use
  16. 16. Feedback • Look for an honest opinion • Listen to the constructive feedback • Try out the suggested changes... • ...or get a second opinion
  17. 17. What makes a good poster? • Interesting and well thought out content • Flow and clarity • Easy to read typeface and size • Correct spelling and nice layout • Use of illustrative material to catch the eye
  18. 18. Some Examples
  19. 19. The Impact of Colour & Layout Some winning examples...
  20. 20. “Making the Modern Academic Librarian” Claire Sewell Office of Scholarly Communication University of Cambridge
  21. 21. “Stages of the Self-Guided Library Tours Project” University of Derby Library
  22. 22. “Support Academic Research by Improving Interlibrary Loan Services” Colleen Tierney, Queen’s University Library
  23. 23. “User Experience (UX) in Maynooth University Library” by Laura Connaughton Joint Winner of Best Poster at CONUL Annual Conference 2016
  24. 24. “The Liam O’Leary Archive: Ireland’s Film on Paper” by Joanne Carroll Joint Winner of Best Poster at CONUL Annual Conference 2016
  25. 25. Picture Perfect Presentations by Niamh O’Sullivan (IBTS) Winner of Best Poster A & SL 2016
  26. 26. In Conclusion • Try it out • Promotional tool for your services • Follow the poster guidelines – Size – Orientation – Professionally printed • Ask for opinions – accept them graciously 
  27. 27. Useful Sources • LAI CDG Blog https://laicdg.wordpress.com/2015/03/24/designing-an-academic-poster/ • Scientific Poster Tutorials http://www.makesigns.com/tutorials/poster-design-layout.aspx • Graphic Design Tips http://graphicdesign.stackexchange.com/ • Designing conference posters http://colinpurrington.com/tips/poster-design • Example of poor poster design http://colinpurrington.com/2012/example-of-bad-scientific-poster/
  28. 28. Guidelines and Tips Poster Design: Guidelines & Tips by Helen Fallon and Brian Dempsey http://eprints.maynoothuniversity.ie/4625/1/HF_poster_guidelines.pdf LAI Career Development Blog – Designing an Academic Poster https://laicdg.wordpress.com/2015/03/24/designing-an-academic-poster Designing Conference Posters http://colinpurrington.com/2012/example-of-bad-scientific-poster/
  29. 29. Free Software for Poster Design • Piktochart – Infographic Creator http://piktochart.com/ • Poster My Wall http://postermywall.com • Canva http://canva.com • Nerdgraph Infographics http://www.nerdgraph.com/ • Visual.ly http://visual.ly/ • Infogram https://infogr.am/ MS Powerpoint
  30. 30. Free Images • https://medium.com/@dustin/stock-photos- that-dont-suck-62ae4bcbe01b#.5zk92cz3w • www.pixabay.com • Google Images • Remember to reference all images you use!
  31. 31. Thank You Laura.Connaughton@nuim.ie / 01 708 3429 @lozconn
  32. 32. References • https://laicdg.wordpress.com/2015/03/24/designing-an-academic-poster/ • http://eprints.maynoothuniversity.ie/ • http://education.byu.edu/identity/academic_posters.html • http://colinpurrington.com/2012/example-of-bad-scientific-poster/ • CONUL Conference Posters on Slideshare: http://www.slideshare.net/conulconference • Connaughton, Laura and Payne, Val (2015) The Summon Discovery Tool: Its Implementation and Impact on Usage Statistics in Maynooth University. In: CONUL Annual Conference, 3rd/ 4th June, 2015, Radisson Blu Hotel, Athlone, Co. Westmeath. (Unpublished) • Cullen, Christine (2015) Self-Service in UCD Library. In: CONUL Annual Conference, 3rd/ 4th June, 2015, Radisson Blu Hotel, Athlone, Co. Westmeath. (Unpublished)
  33. 33. Reference for Images Used • Backhanded Compliment http://www.chicagonow.com/lipstick-lollipops/files/2014/06/backhanded-compliment.png • Standing out from the crowd (slide 1, tulips) http://www.beautybyyourdesign.com/uncategorized/stand-out-from-the-crowd-three-key-steps • Lightbulb, slide 2 (Fer Gregory) https://www.flickr.com/photos/freg/4898274127/sizes/l • The Design Process, slide 5 http://darmano.typepad.com/logic_emotion/2007/03/designers_are_t.html • What to show picture (Austin Kelon) https://medium.com/show-your-work/10-ways-to-share-your-creativity-and-get-discovered-7fb5fdfbc068 • Toast (Brittany Wright) http://wrightkitchen.com/ • Good Typography, slide 8 http://www.creativebeacon.com/good-typography-essential-guide/ • Apples in order (Brittany Wright) http://wrightkitchen.com/y2nw75k59pu5xp0rms8tuc6vjdsu90 • Good, Bad Scale http://marketingtobridesonline.com/what-do-i-think-of-your-website-2-2/360-good-bad-scale/ • Poster Presentation PGCD WPP http://www.glogster.com/nmp2012/wwp-academic-poster/g-6ljcd66c8dpumm1k4nkc1a0 • Professional Template http://www.slideserve.com/nevan/professional-template-for-a-48x36-poster-presentation Danger don’t spread disease https://www.pinterest.com/pin/366339750921959061/ Please keep the library tidy http://paperzip.co.uk/classroom/banners-posters/keep-the-library-tidy