Build your own Poster http://MadMarketing.L2soft.com. This presentation takes a humorous approach to marketing. L2 created a mad mad marketing quiz for marketers to build their own variable data PDF poster with great results. See how to implement a direct marketing campaign with this case study.
3. The Mad Marketing Application
Application included:
1. A personalized URL for existing
contacts
2. Static landing page for visitors
L2 used its personalized
from L2’s corporate website
landing page to market its
Fuse product to existing
prospects and new leads 3. Email invite to take the quiz
from the corporate website.
4. A personalized poster
Prospects were sent an Email generated on‐demand
which led them to their own
Personalized URL.
5. A refer a friend function
5. Snapshots of the Application
Qn 1: What best describes your marketing role?
Variable follow‐up questions based on responses
6. Snapshots of the Application
Qn 2: Which do you find most difficult?
Tracking Responses Personalizing
in real time Campaign Materials
Fuse lets you track: Fuse lets you:
Variable messaging based on response
9. Test Results
Percentage of people who responded
Response rates Open email
Test list: 155 contacts Click through
Email Opens : 24.7% Completed quiz
Email Click‐Through: 8.0% To send follow‐up
Follow‐up list: 750 contacts
Email Opens: 26%
Email Click‐through: 7.5%
Percentage of people who completed the quiz
Total visited: 168
Completed the quiz: 76 (45%)
10. Campaign Summary
Fuse allowed L2 to market to its prospects
Keeping leads warm
Identifying which prospects to hand to sales
Getting referrals from existing prospects
Fuse allowed L2 to generate new prospects
From the corporate website
Referrals from existing prospects
For more Marketing Madness:
Http://MadMarketing.L2soft.com