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PUBLICATION PLAN Kyle Dooley
NAME OF MAGAZINE 
I had to come up with a name for my music magazine, so I brain 
stormed some idea and came up with four names. The names 
that I have come up are: HRR Magazine, Rap Stars, Hitl ist 
Magazine and Loophole. Out of these four names I have chosen 
to go with. RapStars for my name because I thought that It fit in 
with the Genre of the magazine real ly wel l and also that target 
audience.
POSITIONING STATEMENT 
 The positioning statement that I have chosen to use for my 
mu s i c ma g az ine i s ‘Wh en words fai l , Ra p mu s i c s p e a ks ’ . I 
have chosen to use this because it l inks to rap music and I 
think this is a true statement.
DISTRIBUTION 
 My music magazine wi l l be released monthly. This is because 
most Rap and R&B magazines are released monthly. As a 
result of this my magazine wi l l be a bit more pricey. My 
magazine wi l l be sold in either a music store l ike HMV or you 
wi l l be able to buy it at some news agents.
PRICE 
 My music magazine wi l l be priced at £4. This is because it wi l l 
be released every month, so I wi l l have to raise the price of 
the magazine so that I can make a l ittle bit of profit because 
of things l ike production costs.
RATIONALE 
 The aims of my magazine are: 
 To promote popular and upcoming ar tists 
 Inform people of new music which is being released 
 Have a monthly top 40 char t 
 Adver tise for other companies to earn more money
STYLE/ LAYOUT/ COLOUR 
 Style: 
 The style of my magazine wi l l be a typical Rap music sor t of 
style. So it wi l l have graf fiti type lettering for the mast head 
and a big feature ar ticle photo. 
 Layout: 
 My Magazine wi l l have a feature ar ticle photo in the center 
with the masthead just behind so that you can see most of it, 
a cover l ine on the side, adver tisements on the side, barcode 
on the bottom, a head l ine, an anchorage and a menu strip. 
 Colour: 
 The colours that wi l l feature on my music magazine are: Red, 
Black, White and Blue
REGULAR CONTENT 
 The regular content that wi l l be in my magazine: 
 There wi l l always be a top 40 char t every month 
 There wi l l always be information on new music that has just 
been released or that is coming out soon. 
 There wi l l always be adver tisement for other companies. 
 The magazine wi l l always be based mostly on one ar tist or 
group each week.
FEATURED CONTENT 
 The featured content that wi l l be on my magazine: 
 There wi l l be a magazine based on what time of year it is, so 
there wi l l be special versions of it for example a Christmas 
special . 
 There wi l l sometimes be big prize giveaways, so you could win 
something expensive l ike an Xbox one or an I Pad. 
 There wi l l also be one version that comes out every summer 
which focuses on a few ar tists and groups instead of just one.

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Publication plan

  • 2. NAME OF MAGAZINE I had to come up with a name for my music magazine, so I brain stormed some idea and came up with four names. The names that I have come up are: HRR Magazine, Rap Stars, Hitl ist Magazine and Loophole. Out of these four names I have chosen to go with. RapStars for my name because I thought that It fit in with the Genre of the magazine real ly wel l and also that target audience.
  • 3. POSITIONING STATEMENT  The positioning statement that I have chosen to use for my mu s i c ma g az ine i s ‘Wh en words fai l , Ra p mu s i c s p e a ks ’ . I have chosen to use this because it l inks to rap music and I think this is a true statement.
  • 4. DISTRIBUTION  My music magazine wi l l be released monthly. This is because most Rap and R&B magazines are released monthly. As a result of this my magazine wi l l be a bit more pricey. My magazine wi l l be sold in either a music store l ike HMV or you wi l l be able to buy it at some news agents.
  • 5. PRICE  My music magazine wi l l be priced at £4. This is because it wi l l be released every month, so I wi l l have to raise the price of the magazine so that I can make a l ittle bit of profit because of things l ike production costs.
  • 6. RATIONALE  The aims of my magazine are:  To promote popular and upcoming ar tists  Inform people of new music which is being released  Have a monthly top 40 char t  Adver tise for other companies to earn more money
  • 7. STYLE/ LAYOUT/ COLOUR  Style:  The style of my magazine wi l l be a typical Rap music sor t of style. So it wi l l have graf fiti type lettering for the mast head and a big feature ar ticle photo.  Layout:  My Magazine wi l l have a feature ar ticle photo in the center with the masthead just behind so that you can see most of it, a cover l ine on the side, adver tisements on the side, barcode on the bottom, a head l ine, an anchorage and a menu strip.  Colour:  The colours that wi l l feature on my music magazine are: Red, Black, White and Blue
  • 8. REGULAR CONTENT  The regular content that wi l l be in my magazine:  There wi l l always be a top 40 char t every month  There wi l l always be information on new music that has just been released or that is coming out soon.  There wi l l always be adver tisement for other companies.  The magazine wi l l always be based mostly on one ar tist or group each week.
  • 9. FEATURED CONTENT  The featured content that wi l l be on my magazine:  There wi l l be a magazine based on what time of year it is, so there wi l l be special versions of it for example a Christmas special .  There wi l l sometimes be big prize giveaways, so you could win something expensive l ike an Xbox one or an I Pad.  There wi l l also be one version that comes out every summer which focuses on a few ar tists and groups instead of just one.