Werly_Kyle_DMBS_PB1_2022-06.pdf

PERSONAL BRAND EXPLORATION
Kyle Werly
Project & Portfolio I: Week 1
June 5, 2022

27 year old Kyle Werly has a (diverse)
background. He’s had a full-time job since the
age of 15, obtained his certi
fi
cate in digital
administration and marketing, and currently
working on his bachelor’s for digital marketing at
FSU. Kyle is always looking to improve his
digital skills for graphic design, marketing, and
web development. His values revolve around his
daughter, his mental health, and traveling. His
immense love for traveling pushes him to gain
the knowledge and skills needed to live a more
fi
nancially free and physically/mentally free life.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles:
• Marketing Manager
• Media Resource & Work
fl
ow Tech
• Marketing Research Analyst
BRAND ARCHETYPE - producing
content that makes others feel
accepted, welcome, encouraged.
Wish to discover an individual’s true
desires, purpose, or taste. Filled
with resourcefulness, open-
mindedness, adventure, and
kindness.
DIGITAL MARKETING for DISNEY
Picture Relevant
to Your Industry
Goes Here

Recruiters & Hiring Managers at The Walt Disney Company
TARGET AUDIENCE
Sara Spike
Outreach Plan:
• Prepare a script e-mail to send.
• Initial contact with Sara Spike via LinkedIn or E-mail.
• Send a follow-up message 1-2 weeks after sending
initial message.
Recruiter at The Walt Disney
Company
Ben Mongkolvipakul
Outreach Plan:
• Initial contact with Ben Mongkolvipakul via LinkedIn or
E-mail.
initial message.
PROFILE
PICTURE Marketing & Commercial
Strategy at The Walt Disney
Company
Melissa Maggio
Outreach Plan:
• Initial contact with Melissa Maggio via LinkedIn or E-
mail.
initial message.
Sr. Manager, Merchandise
Projects & Integration at The
Walt Disney Company

GOALS
Short Term: (Immediately After Graduation, December
2023)
• Increase my LinkedIn connections and Instagram follows
‣ Receive professional development, training,
mentorship, recommendations, and grow
followings for a better career network community.
Mid Term: (2032)
• Land a marketing job with Disney or an interested
company by December 2032
‣ Begin making connections with professionals and
recruiters at Disney and other interested
companies on LinkedIn. Connect with 20 by
December 2023.
Long Term: (2042)
• Working for the Walt Disney Company OR own my own
marketing agency by December 2042.
‣ Work in a position that allows me to work remotely
at least most of the time, as well as have a salary
that allows me to feel
fi
nancially stable.

SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Search Engine Optimization Novice / Adept / Expert
Communication Novice / Adept / Expert
Attention to Detail Novice / Adept / Expert
Adobe Suite
SOFT
HARD
Novice / Adept / Expert
HTML/CSS Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Information Retrieval Software Novice / Adept / Expert

I help both consumers and brands grow
together by making sure the brand has a
well-established online presence and
business model capable for the consumer to
fi
nd and choose them over others.
PROMISE

CREDENTIALS
Work Experience:
• Inventory Coordinator at Meijer (5 years),
• Grocery Clerk at Oryana natural Foods
Co-Op (1+ years)
• Flow of Goods & Information Assistant  
(< 1 year)
Education:
• Certi
fi
cation of Achievement in Digital
Administration and Marketing,
Northwestern Michigan College (2020)
• Digital Marketing B.S., Full Sail University (2023)
Volunteer:
• Traverse City State Theatre volunteer
(2010-2013)
Picture Relevant
to Your Industry
Goes Here

COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Education:
Skills and Pro
fi
ciencies:
pro
fi

COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Education:
Skills and Pro
fi
ciencies:
pro
fi
Education:
Skills and Pro
fi
ciencies:
pro
fi

BRAND POSITION
For Recruiters and Hiring Managers who want a
teammate that can change the game, I provide
real-life experiences and self taught knowledge
because I believe knowledge is power and
working hard means making my audience and
community happy.

NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
‣ DATE | LOCATION
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• I’m looking for a mentor who has the skill set needed for a
successful digital marketing career, or a branching career.
They need to have relevant experience for a couple years
and make a good living off of it. December 2022.
Formal Education
• Certi
fi
cate of Achievement in Digital Administration &
Marketing, Northwestern Michigan College, May 2020
• Bachelor’s in Digital Marketing, Full Sail University,
December 2023
Technical Skills
• Accounting Software (QuickBooks, Tax Software, etc), self
learn & online courses, learn by December 2023
• Content work
fl
ow software (ex. Atlassian JIRA), self-learn
& online courses, December 2023.
• Project Management Software (Microsoft Teams/Project,
Con
fl
uence), self-learn & online curses, December 2023.
(Source: O’net Online Digital Marketing summary).
Soft Skills
• Sales & Marketing, December 2023.
• Administration & Management, December 2023.
• Digital Design, December 2023.
(Source: O’net Online Digital Marketing summary).

Kyle Werly
You know how today everyone has a screen In
front of them, always looking up brands to support
or the next big, popular product? Well, what I do is make sure
your brand stands on top of the rest by building websites, market your brand
and products, and optimize your SEO so people can easily
fi
nd what you
have to offer. In fact, I’ve built my own blog to showcase my skills in web
development and SEO optimization.
“

REFERENCES
Occupation keyword search. O*NET OnLine. (n.d.).
Retrieved April 10, 2022, from https://
www.onetonline.org/
fi
nd/result?
s=digital%2Bmarketing
Sara spike - disney recruiter - the Walt ... -
linkedin.com. LinkedIn. (n.d.). Retrieved April
10, 2022, from https://www.linkedin.com/in/sara-
spike-399bb56
Melissa Maggio - linkedin.com. LinkedIn. (n.d.).
www.linkedin.com/in/melissa-maggio-9998151a7
Ben Mongkolvipakul - LinkedIn. LinkedIn. (n.d.).
www.linkedin.com/in/ben-mongkolvipaku

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