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Communicating Your Brand

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Kyle Sexton
Kyle Sexton
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COMMUNICATING YOUR BRAND Kyle J. Sexton | kyle@fastchamber.com FastChamber.com
The Marketing Umbrella ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Are You Here? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding and Marketing ,[object Object],[object Object],[object Object]
What is a Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding is Boring! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting to your customers ,[object Object],[object Object]
2 Ways to choose your brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
2 Ways to choose your brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
3 Steps to develop your brand ,[object Object],[object Object],[object Object],[object Object]
1. Who is your target audience? ,[object Object],[object Object],[object Object],[object Object]
Examine their job position ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Find their “hot buttons” ,[object Object],[object Object]
3. Tailor message to audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
1. Consider learning styles ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Review the competition ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Referrals are Key ,[object Object],[object Object],[object Object]
4. Buying and Justifying ,[object Object],[object Object],[object Object],[object Object]
Define Your Brand Character ,[object Object],[object Object],[object Object]
Brand vs. Audience ,[object Object],[object Object],[object Object]
Who is your audience? ,[object Object],[object Object],[object Object],[object Object]
Information versus Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Helps You… ,[object Object],[object Object],[object Object],[object Object]
Tool Kit Terms – Charleston Group ,[object Object],[object Object],[object Object],[object Object],[object Object]
Build it! ,[object Object],[object Object]
Your Marketing Message ,[object Object],[object Object],[object Object]
Your Marketing Message ,[object Object],[object Object],[object Object],[object Object]
Participation vs. Partnership ,[object Object],[object Object],[object Object],[object Object]
Quantify your benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Testimonials: Get them started! ,[object Object],[object Object],[object Object]
Segmenting Testimonials ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Creative Marketing Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
LET’S CHAT Kyle J. Sexton | kyle@fastchamber.com FastChamber.com
BONUS MATERIAL ,[object Object]
Value Proposition Defined ,[object Object],[object Object],[object Object],[object Object],[object Object]
Value Proposition Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Marketing Message ,[object Object],[object Object],[object Object]
Your Marketing Message ,[object Object],[object Object],[object Object],[object Object]
Written Exercise ,[object Object]
Written Exercise ,[object Object]
Written Exercise ,[object Object]
Written Exercise ,[object Object]
Written Exercise ,[object Object]
Reframed Value Proposition ,[object Object],[object Object]
The Value Proposition ,[object Object]

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Communicating Your Brand

  • 1. COMMUNICATING YOUR BRAND Kyle J. Sexton | kyle@fastchamber.com FastChamber.com
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