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Tw sm leveraging
1.
2.
www.getbrandswag.com
3.
4.
5.
6.
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
7.
8.
9.
225,460 25-55 year
old college graduates within 10 miles of Indianapolis, IN
10.
334,000 45-64 within
10 miles of Indianapolis, IN
11.
600M Users on
Facebook
12.
300,000 New Twitter
Accounts Every Day
13.
14.
You can’t be
consumers. You need to be producers.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
2012
27.
28.
29.
30.
31.
32.
33.
34.
35.
The Transition of
Marketing Communication
36.
37.
38.
Biggest Misconception?
39.
40.
41.
42.
43.
44.
45.
46.
47.
1. Engaging
48.
49.
Loyalty is not
about them being loyal to you...
50.
It is about
listening for the content THEY want to... hear, consume, and remember.
51.
2. Increase
Value of Customer Spend
52.
53.
It is still
about the numbers... ...but one-to-one direct response is equally important
54.
3. Sharing Content
55.
56.
4. Managing
the Conversation
57.
58.
5. Building
Presence
59.
60.
It is all
about integration
61.
Sharing http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
62.
Widgets http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
63.
6. Combining Forces
64.
65.
66.
67.
7. Facebooik Ads
68.
69.
70.
8. Lead Generation
71.
72.
73.
74.
75.
76.
77.
9. Using LinkedIn
78.
10. Tracking and
Measurement
79.
80.
Things to Remember
81.
You have to
translate your desires into action.
82.
Give yourself permission
to use crazy ideas.
83.
Conflict gives value
to ambition.
84.
You can’t be
consumers. You need to be producers.
85.
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