Presentation given to Bankers Financial Group on November 19th in St. Petersburg, FL.

1. @kyleplacy

2. What do I do?
I am a marketer.
I’ve written 3 books.
Director, Global Content
Salesforce Marketing Cloud
@kyleplacy

3. trends vs reality
@kyleplacy

4. Click the center icon >>>>>
and browse for the image you want
to insert.
IF IMAGE INSERTS IN FRONT OF
FOOTER,
Right click on the image and
Select Arrange/Send to Back
@kyleplacy

5. What’s next?
@kyleplacy

6. What’s now?
@kyleplacy

7. one.
Moments
Matter
@kyleplacy
@kyleplacy

8. @kyleplacy

9. @kyleplacy

10. two.
Connected
Consumer
@kyleplacy
@kyleplacy

11. Mobile Penetration Rate (Total Population)
21.1
80
70
60
50
40
30
20
10
@@kkyylleeppllaaccyy
30.3 28.8
18.3
33 33.4
30.2
33.7
30.2 31
35.9
22.2
45.1
38.2
28.8
43.4
54.3
50.7
42.7
50.9
43.5
48
33.5
59
45.5
39.8
52
67.5
63
54
62.2
56.4
0
2011
2012
2013

12. @@kkyylleeppllaaccyy

13. @kyleplacy

14. @kyleplacy

15. Mobility is about
creating seamless
experiences.
@kyleplacy

16. @@kkyylelpelapcylacy

17. @@kylkepyllaecpylacy

18. @@kylkepyllaecpylacy

19. Mobility is about
helping not selling.
@kyleplacy

20. @@kylkepyllaecpylacy

21. @@kylkepyllaecpylacy

22. @@kylkepyllaecpylacy

23. @@kkyylleeppllaaccyy

24. Mobility is about
transforming the
experience.
@kyleplacy

25. 83% of US consumers
research products while
in-store on their phone.
Our Mobile Planet by Google
@kyleplacy

26. @kyleplacy

27. @ky@lepklyalecyplacy

28. @@kkyy@lleepkplyallaeccypylacy

29. What happens when 5
billion* additional people
join the Internet?
@@kkyy@lleepkplyallaeccypylacy
*this number is completely made up but means A LOT of people

30. $$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$
@@kkyy@lleepkplyallaeccypylacy

31. three.
Audience
Effect
@kyleplacy
@kyleplacy

32. Most people think our
main competitors are
Yahoo! and Bing. It’s
actually Amazon.
Eric Schmidt, Chairman, Google
@kyleplacy

33. @kyleplacy

34. There is one thing they
all have in common…
They own the audience.
@kyleplacy

35. @@kkyylleeppllaaccyy
via ben-evans.com

36. @@kkyylleeppllaaccyy
via ben-evans.com

37. @kyleplacy

38. four.
Content
Personalization
@kyleplacy
@kyleplacy

39. @kyleplacy

40. @kyleplacy

41. @kyleplacy

42. @kyleplacy

43. @kyleplacy

44. @kyleplacy

45. @kyleplacy

46. @kyleplacy

47. @kyleplacy

48. @kyleplacy
Increase in revenue when utilizing
personalized content

49. It’s about moving from
push to personalized.
@kyleplacy
@kyleplacy

50. five.
Collaborative
Consumption
@kyleplacy
@kyleplacy

51. An economic model where
creation, ownership and access
are shared between people and
corporations.
Crowd Companies
@kyleplacy

52. @kyleplacy
@kyleplacy
@kyleplacy #mixwest14

53. @@kkyylleeppllaaccyy

54. @kyleplacy

55. @kyleplacy

56. @@kkyylleeppllaaccyy

57. @kyleplacy
@kyleplacy
@kyleplacy #mixwest14

58. For every 1 percent increase in the
number of Airbnb bookings, there is a
.05 percent decrease in hotel
revenue.
Study by Boston University 2013
@kyleplacy

59. @kyleplacy
@kyleplacy
@kyleplacy #DMAI14

60. @@kkyylleeppllaaccyy

61. @@kkyylleeppllaaccyy

62. six.
Humanizing
Automation
@kyleplacy
@kyleplacy

63. We must move from numbers
keeping score to numbers that drive
better actions.
David Walmsley
Head of Multichannel
Marks & Spencer
@kyleplacy

64. How do we make one
department’s outputs
another department’s
inputs?
@kyleplacy

65. Percent of Marketers Rating Cross-Functional Relationships
as Absolutely Critical/Very Important
Head of
Sales
86%
@kyleplacy
CEO
Head of
Product
COO CFO
CIO
78% 70% 67% 56% 37%

66. You are not marketers.
@kyleplacy

67. You are not technology
experts.
@kyleplacy

68. or business
professionals.
@kyleplacy

69. You are experience
makers and managers.
@kyleplacy

70. It starts with data and ends with the
experience.
It is the only thing that makes you
relevant.
@kyleplacy