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Technology Trends - Bankers Financial

Presentation given to Bankers Financial Group on November 19th in St. Petersburg, FL.

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Technology Trends - Bankers Financial

  1. @kyleplacy
  2. What do I do? I am a marketer. I’ve written 3 books. Director, Global Content Salesforce Marketing Cloud @kyleplacy
  3. trends vs reality @kyleplacy
  4. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back @kyleplacy
  5. What’s next? @kyleplacy
  6. What’s now? @kyleplacy
  7. one. Moments Matter @kyleplacy @kyleplacy
  8. @kyleplacy
  9. @kyleplacy
  10. two. Connected Consumer @kyleplacy @kyleplacy
  11. Mobile Penetration Rate (Total Population) 21.1 80 70 60 50 40 30 20 10 @@kkyylleeppllaaccyy 30.3 28.8 18.3 33 33.4 30.2 33.7 30.2 31 35.9 22.2 45.1 38.2 28.8 43.4 54.3 50.7 42.7 50.9 43.5 48 33.5 59 45.5 39.8 52 67.5 63 54 62.2 56.4 0 2011 2012 2013
  12. @@kkyylleeppllaaccyy
  13. @kyleplacy
  14. @kyleplacy
  15. Mobility is about creating seamless experiences. @kyleplacy
  16. @@kkyylelpelapcylacy
  17. @@kylkepyllaecpylacy
  18. @@kylkepyllaecpylacy
  19. Mobility is about helping not selling. @kyleplacy
  20. @@kylkepyllaecpylacy
  21. @@kylkepyllaecpylacy
  22. @@kylkepyllaecpylacy
  23. @@kkyylleeppllaaccyy
  24. Mobility is about transforming the experience. @kyleplacy
  25. 83% of US consumers research products while in-store on their phone. Our Mobile Planet by Google @kyleplacy
  26. @kyleplacy
  27. @ky@lepklyalecyplacy
  28. @@kkyy@lleepkplyallaeccypylacy
  29. What happens when 5 billion* additional people join the Internet? @@kkyy@lleepkplyallaeccypylacy *this number is completely made up but means A LOT of people
  30. $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ @@kkyy@lleepkplyallaeccypylacy
  31. three. Audience Effect @kyleplacy @kyleplacy
  32. Most people think our main competitors are Yahoo! and Bing. It’s actually Amazon. Eric Schmidt, Chairman, Google @kyleplacy
  33. @kyleplacy
  34. There is one thing they all have in common… They own the audience. @kyleplacy
  35. @@kkyylleeppllaaccyy via ben-evans.com
  36. @@kkyylleeppllaaccyy via ben-evans.com
  37. @kyleplacy
  38. four. Content Personalization @kyleplacy @kyleplacy
  39. @kyleplacy
  40. @kyleplacy
  41. @kyleplacy
  42. @kyleplacy
  43. @kyleplacy
  44. @kyleplacy
  45. @kyleplacy
  46. @kyleplacy
  47. @kyleplacy
  48. @kyleplacy Increase in revenue when utilizing personalized content
  49. It’s about moving from push to personalized. @kyleplacy @kyleplacy
  50. five. Collaborative Consumption @kyleplacy @kyleplacy
  51. An economic model where creation, ownership and access are shared between people and corporations. Crowd Companies @kyleplacy
  52. @kyleplacy @kyleplacy @kyleplacy #mixwest14
  53. @@kkyylleeppllaaccyy
  54. @kyleplacy
  55. @kyleplacy
  56. @@kkyylleeppllaaccyy
  57. @kyleplacy @kyleplacy @kyleplacy #mixwest14
  58. For every 1 percent increase in the number of Airbnb bookings, there is a .05 percent decrease in hotel revenue. Study by Boston University 2013 @kyleplacy
  59. @kyleplacy @kyleplacy @kyleplacy #DMAI14
  60. @@kkyylleeppllaaccyy
  61. @@kkyylleeppllaaccyy
  62. six. Humanizing Automation @kyleplacy @kyleplacy
  63. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer @kyleplacy
  64. How do we make one department’s outputs another department’s inputs? @kyleplacy
  65. Percent of Marketers Rating Cross-Functional Relationships as Absolutely Critical/Very Important Head of Sales 86% @kyleplacy CEO Head of Product COO CFO CIO 78% 70% 67% 56% 37%
  66. You are not marketers. @kyleplacy
  67. You are not technology experts. @kyleplacy
  68. or business professionals. @kyleplacy
  69. You are experience makers and managers. @kyleplacy
  70. It starts with data and ends with the experience. It is the only thing that makes you relevant. @kyleplacy

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