Technology trends are completely disrupting every facet of our lives and we must remember that any moment should matter when interacting with a consumer.
This presentation was given at Summer Brand Camp in Dallas on June 3, 2015.
2. @kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previously at
ExactTarget & Salesforce
http://slideshare.com/kylelacy
26. @kyleplacy
Jeremian Owyang - Crowd Companies
“The people formerly called consumers are now getting
what they need from each other, rather than from
traditional institutions.”
27. @kyleplacy
Jeremian Owyang - Crowd Companies
“These Empowered Individuals are beginning to
function like hotels, taxis, farms, restaurants,
manufacturers and other traditional business models.
The crowd is becoming a company unto itself - it’s
backed by powerful technologies, like social networks
and mobile devices, and it is self-organizing.”
28. @kyleplacy
Jeremian Owyang - Crowd Companies
“These Empowered Individuals are beginning to
function like hotels, taxis, farms, restaurants,
manufacturers and other traditional business models.
The crowd is becoming a company unto itself - it’s
backed by powerful technologies, like social
networks and mobile devices, and it is self-organizing.”
50. @kyleplacy
“Big data is like teenage sex
everyone talks about it, nobody really knows
how to do it, everyone thinks everyone else is
doing it, so everyone claims they are doing it.”
Dan Ariely, Professor at Duke
54. @kyleplacy
The Hope of Big Data
• Data contains information of great business /
personal value.
• If you can extract those insights from the data, you
can make better decisions.
Predicting future stock movements = $$$
Netflix movie recommendations = Better experience = $$$
Courtesy of Alex Tellez + Amy Wang + H2O Team
56. @kyleplacy
Machine learning is the
technology that automatically
finds patterns in your data and
uses them to make predictions
for new data points.
67. @kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previously at
ExactTarget & Salesforce
http://slideshare.com/kylelacy
Notas do Editor
Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars.
Uber enables P2P transportation –largest investor is Google $258m
Uber is planning to launch a merchant delivery program that would allow online shoppers to get same-day delivery of goods through both UberRush couriers and Uber drivers. TechCrunch has obtained training documents for Uber drivers and couriers who are part of the merchant delivery pilot program.
Uber is planning to launch a merchant delivery program that would allow online shoppers to get same-day delivery of goods through both UberRush couriers and Uber drivers. TechCrunch has obtained training documents for Uber drivers and couriers who are part of the merchant delivery pilot program.
Uber is planning to launch a merchant delivery program that would allow online shoppers to get same-day delivery of goods through both UberRush couriers and Uber drivers. TechCrunch has obtained training documents for Uber drivers and couriers who are part of the merchant delivery pilot program.
Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach.
Has a presence in nearly every country on earth
Median price of a hotel vs cost of an Airbnb apartment
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.