SlideShare uma empresa Scribd logo
1 de 102
PUSH



      EMAIL               FACEBOOK              TWITTER                                   SMS
                                                                      PUSH
• Familiarity         • Connection          •   Influence       •   Engagement      •   Immediacy
•   Manageability     •   Self-Expression   •   Brevity         • Retention         •   Action
•   Trust & Privacy   •   Entertainment     •   Accessibility                       •   Portability
                                                                • Interaction
• Relevancy           • Discovery           •   Interaction                         •   Intimacy
                                                                •   Re-activation
• Exclusivity         • Control             •   Versatility     • Intimacy          •   Disruption
Image via : warren knight
Image via : warren knight
Image via : warren knight
Image via : warren knight
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media
Getting Started in Social Media

Mais conteúdo relacionado

Destaque

Lead9 mm for ua digitals 2012
Lead9 mm for ua digitals 2012Lead9 mm for ua digitals 2012
Lead9 mm for ua digitals 2012
Elena Peday
 
Robert Gaal - 3 ways to improve your data
Robert Gaal - 3 ways to improve your dataRobert Gaal - 3 ways to improve your data
Robert Gaal - 3 ways to improve your data
Mobile Monday Amsterdam
 
Seven Steps to Winning Your Digital Audience
Seven Steps to Winning Your Digital AudienceSeven Steps to Winning Your Digital Audience
Seven Steps to Winning Your Digital Audience
Kyle Lacy
 
Basics of Twitter Marketing 2010
Basics of Twitter Marketing 2010Basics of Twitter Marketing 2010
Basics of Twitter Marketing 2010
Kyle Lacy
 

Destaque (14)

Lead9 mm for ua digitals 2012
Lead9 mm for ua digitals 2012Lead9 mm for ua digitals 2012
Lead9 mm for ua digitals 2012
 
Nestandart Mediacamp Sergii Danylenko
Nestandart Mediacamp Sergii DanylenkoNestandart Mediacamp Sergii Danylenko
Nestandart Mediacamp Sergii Danylenko
 
BAM SMS Facebook Case Study
BAM SMS Facebook Case StudyBAM SMS Facebook Case Study
BAM SMS Facebook Case Study
 
Facebook/SMS login for Unifi APs
Facebook/SMS login for Unifi APsFacebook/SMS login for Unifi APs
Facebook/SMS login for Unifi APs
 
Robert Gaal - 3 ways to improve your data
Robert Gaal - 3 ways to improve your dataRobert Gaal - 3 ways to improve your data
Robert Gaal - 3 ways to improve your data
 
Seven Steps to Winning Your Digital Audience
Seven Steps to Winning Your Digital AudienceSeven Steps to Winning Your Digital Audience
Seven Steps to Winning Your Digital Audience
 
The Real World June 2013
The Real World June 2013The Real World June 2013
The Real World June 2013
 
Basics of Twitter Marketing 2010
Basics of Twitter Marketing 2010Basics of Twitter Marketing 2010
Basics of Twitter Marketing 2010
 
2012Lantern Festival
2012Lantern Festival2012Lantern Festival
2012Lantern Festival
 
Social media for beginner
Social media for beginnerSocial media for beginner
Social media for beginner
 
Digital Marketing for Professionals - Influential Digital
Digital Marketing for Professionals - Influential DigitalDigital Marketing for Professionals - Influential Digital
Digital Marketing for Professionals - Influential Digital
 
Introduction to SEO: New Media Marketing
Introduction to SEO: New Media MarketingIntroduction to SEO: New Media Marketing
Introduction to SEO: New Media Marketing
 
Happy 2015
Happy 2015Happy 2015
Happy 2015
 
Esther Azcárate Álvarez
Esther Azcárate Álvarez Esther Azcárate Álvarez
Esther Azcárate Álvarez
 

Mais de Kyle Lacy

Mais de Kyle Lacy (20)

Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionSurviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
 
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInTop 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
 
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldHow Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
 
How to Build the Business of the Future v2
How to Build the Business of the Future v2How to Build the Business of the Future v2
How to Build the Business of the Future v2
 
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureClosing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
 
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldChange Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
 
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthThe 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
 
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessYou Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
 
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationMarketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
 
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceMarketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
 
Marketing Team Organizational Structures
Marketing Team Organizational StructuresMarketing Team Organizational Structures
Marketing Team Organizational Structures
 
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceMarketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
 
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayMarketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
 
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
 

Último

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 

Último (20)

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 

Getting Started in Social Media

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. PUSH EMAIL FACEBOOK TWITTER SMS PUSH • Familiarity • Connection • Influence • Engagement • Immediacy • Manageability • Self-Expression • Brevity • Retention • Action • Trust & Privacy • Entertainment • Accessibility • Portability • Interaction • Relevancy • Discovery • Interaction • Intimacy • Re-activation • Exclusivity • Control • Versatility • Intimacy • Disruption
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Image via : warren knight
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52. Image via : warren knight
  • 53. Image via : warren knight
  • 54. Image via : warren knight

Notas do Editor

  1. JEFF
  2. Your customers are using social media – social media usage is pervasive and only continues to grow.
  3. Increasing communication between customers: The ability to share information between people is faster and easier than ever before. Social media, email and texting have all made a major change the way we communicate with each other. Consumers are now using these channels to find out what products and brands their friends and family are purchasing and what they think about these items. 24% of American adults say they've posted comments about a purchase they've made & 62% of people read online reviews before making a purchase. In addition posting something on your Facebook wall or tweet a message about a product you want to purchase will immediately provide the consumer with hundreds of opinions and recommendations.