SlideShare uma empresa Scribd logo
1 de 42
Baixar para ler offline
Digital Marketing Trends Disrupting Consumer Behavior v. 19
What’s Next? 
@kyleplacy
Click the center icon >>>>> 
and browse for the image you want 
to insert. 
IF IMAGE INSERTS IN FRONT OF 
FOOTER, 
Right click on the image and 
Select Arrange/Send to Back
What’s Next? 
@kyleplacy
What’s Now? 
@kyleplacy
one. 
@kyleplacy 
Collaborative 
Economy
An economic model where 
creation, ownership and 
access are shared between 
people and corporations.
@kyleplacy 
@kyleplacy #mixwest14
@kyleplacy
Digital Marketing Trends Disrupting Consumer Behavior v. 19
Digital Marketing Trends Disrupting Consumer Behavior v. 19
Digital Marketing Trends Disrupting Consumer Behavior v. 19
Digital Marketing Trends Disrupting Consumer Behavior v. 19
Digital Marketing Trends Disrupting Consumer Behavior v. 19
@kyleplacy
Digital Marketing Trends Disrupting Consumer Behavior v. 19
two. 
Connected 
Consumer 
@kyleplacy
70 
60 
50 
40 
30 
20 
10 
0 
52.2 
Australia Canada China Japan UK USA 
@kyleplacy 
32.7 33.1 
19.6 
50.9 
43.5 
64.6 
56.4 
46.9 
24.7 
62.2 
56.4
Smartphone massive 
growth potential with 
only 30% of total market. 
Mary Meeker’s 2014 Internet Trends Report 
@kyleplacy
The connected 
consumer is 
constant.
@kyleplacy
68% of Canadian 
Consumers research 
products while in-store on 
their mobile phone (2013). 
Google’s Our Mobile Planet Report 
@kyleplacy
Digital Marketing Trends Disrupting Consumer Behavior v. 19
@@kykleylpelpalcaycy #ETFOM
@kyleplacy 
via ben-evans.com
@kyleplacy 
via ben-evans.com
Digital Marketing Trends Disrupting Consumer Behavior v. 19
@kyleplacy 
via ben-evans.com
@@kykleylpelpalcaycy#m#EixTwFeOstM14
@kyleplacy 
via ben-evans.com
The connected 
consumer is data.
Sensor use is rising 
rapidly at +34% Y/Y 
growth. 
Mary Meeker’s 2014 Internet Trends Report 
@kyleplacy
8 Billion units were 
shipped in 2013. 
Mary Meeker’s 2014 Internet Trends Report 
@kyleplacy
Digital Marketing Trends Disrupting Consumer Behavior v. 19
three. 
Moments 
Matter 
@kyleplacy
@kyleplacy
Digital Marketing Trends Disrupting Consumer Behavior v. 19
four. 
Humanizing 
Automation 
@kyleplacy
Completes the Mortgage 
Payments Calculator 
Visits website to login to his 
online banking and notices a 
promotion for a home buying 
guide; clicks to learn more 
Begins the mortgage pre-approval 
process by filling 
out a form to request more 
info 
Receives a push notification to 
schedule an appointment with a 
Mortgage Specialist and does 
so in the company Mobile app 
Receives an email with a 
list of materials to bring to his 
appointment in a few days 
Meets with his Mortgage 
Specialist and completes the 
pre-approval process 
Receives a push notification 
to remind him of his in-branch 
appointment the next day 
Receives a follow-up email to 
congratulate him on his pre-approval 
as well as info on next 
steps in the home buying process 
Uses the company mobile app 
to keep track of homes they 
visit; finds the perfect home 
FaceTimes with the broker 
and sends her the listing info; 
is able to begin the process of 
putting in an offer right then
Data equals 
Relevance
We must move from numbers 
keeping score to numbers that 
drive better actions. 
David Walmsley 
Head of Multichannel 
Marks & Spencer 
@kyleplacy
exacttarget.com

Mais conteúdo relacionado

Mais procurados

Technology and Marketing Trends Presentation for TD Bank Marketing
Technology and Marketing Trends Presentation for TD Bank MarketingTechnology and Marketing Trends Presentation for TD Bank Marketing
Technology and Marketing Trends Presentation for TD Bank MarketingKyle Lacy
 
Moments Matter - Technology Trends Changing the Way We Live, Work and Communi...
Moments Matter - Technology Trends Changing the Way We Live, Work and Communi...Moments Matter - Technology Trends Changing the Way We Live, Work and Communi...
Moments Matter - Technology Trends Changing the Way We Live, Work and Communi...Kyle Lacy
 
Moments Matter - Trends Changing Content Forever
Moments Matter - Trends Changing Content ForeverMoments Matter - Trends Changing Content Forever
Moments Matter - Trends Changing Content ForeverKyle Lacy
 
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New OrleansTrends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New OrleansKyle Lacy
 
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...Kyle Lacy
 
#Inbound15 - Technology Trends Changing Customer Behavior Presentation
#Inbound15 - Technology Trends Changing Customer Behavior Presentation#Inbound15 - Technology Trends Changing Customer Behavior Presentation
#Inbound15 - Technology Trends Changing Customer Behavior PresentationKyle Lacy
 
Evaluating Digital Advertising Paths at Scale
Evaluating Digital Advertising Paths at Scale Evaluating Digital Advertising Paths at Scale
Evaluating Digital Advertising Paths at Scale DigitalMarketingShow
 
Website Maximization - Blue Thumb
Website Maximization - Blue ThumbWebsite Maximization - Blue Thumb
Website Maximization - Blue ThumbBlue Thumb
 
How Social Media Drives Consumer Decisions
How Social Media Drives Consumer DecisionsHow Social Media Drives Consumer Decisions
How Social Media Drives Consumer DecisionsAlexandra Samuel, Ph.D.
 
Gha hack your mind process your growth
Gha hack your mind process your growthGha hack your mind process your growth
Gha hack your mind process your growthRein Mahatma
 
Measuring Engagement of Social Media websites in the Web 2.0 world
Measuring Engagement of Social Media websites in the Web 2.0 worldMeasuring Engagement of Social Media websites in the Web 2.0 world
Measuring Engagement of Social Media websites in the Web 2.0 worldPeter O'Neill
 
3 Tips to Master Storytelling in Local Gov
3 Tips to Master Storytelling in Local Gov3 Tips to Master Storytelling in Local Gov
3 Tips to Master Storytelling in Local GovCartegraph
 
Agile Marketing with Cascade, Analytics & Spectate
Agile Marketing with Cascade, Analytics & SpectateAgile Marketing with Cascade, Analytics & Spectate
Agile Marketing with Cascade, Analytics & SpectateJoel Dixon
 
Steve Mann - "Wiring Your Consumer's Brain"
Steve Mann - "Wiring Your Consumer's Brain"Steve Mann - "Wiring Your Consumer's Brain"
Steve Mann - "Wiring Your Consumer's Brain"Confluence Conference
 
8 quick design tips for 2015 tech
8 quick design tips for 2015 tech8 quick design tips for 2015 tech
8 quick design tips for 2015 techDigital Annexe
 
Five tips in ten minutes
Five tips in ten minutesFive tips in ten minutes
Five tips in ten minutesPeter O'Neill
 
Practical advice for measuring, analyzing, and reporting on your nonprofit's ...
Practical advice for measuring, analyzing, and reporting on your nonprofit's ...Practical advice for measuring, analyzing, and reporting on your nonprofit's ...
Practical advice for measuring, analyzing, and reporting on your nonprofit's ...Sarah M Worthy
 
The Role of Mobile Email Marketing in Modern E-commerce
The Role of Mobile Email Marketing in Modern E-commerceThe Role of Mobile Email Marketing in Modern E-commerce
The Role of Mobile Email Marketing in Modern E-commerceMaciej Ossowski
 
The Social Data Revolution - 5 Practical Tips to Make it Real (AMA MarketMix ...
The Social Data Revolution - 5 Practical Tips to Make it Real (AMA MarketMix ...The Social Data Revolution - 5 Practical Tips to Make it Real (AMA MarketMix ...
The Social Data Revolution - 5 Practical Tips to Make it Real (AMA MarketMix ...Adam Schoenfeld
 
Eric Enge and Rand Fishkin Debunk the Biggest Myths in Search
Eric Enge and Rand Fishkin Debunk the Biggest Myths in SearchEric Enge and Rand Fishkin Debunk the Biggest Myths in Search
Eric Enge and Rand Fishkin Debunk the Biggest Myths in SearchPerficient, Inc.
 

Mais procurados (20)

Technology and Marketing Trends Presentation for TD Bank Marketing
Technology and Marketing Trends Presentation for TD Bank MarketingTechnology and Marketing Trends Presentation for TD Bank Marketing
Technology and Marketing Trends Presentation for TD Bank Marketing
 
Moments Matter - Technology Trends Changing the Way We Live, Work and Communi...
Moments Matter - Technology Trends Changing the Way We Live, Work and Communi...Moments Matter - Technology Trends Changing the Way We Live, Work and Communi...
Moments Matter - Technology Trends Changing the Way We Live, Work and Communi...
 
Moments Matter - Trends Changing Content Forever
Moments Matter - Trends Changing Content ForeverMoments Matter - Trends Changing Content Forever
Moments Matter - Trends Changing Content Forever
 
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New OrleansTrends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
 
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...
 
#Inbound15 - Technology Trends Changing Customer Behavior Presentation
#Inbound15 - Technology Trends Changing Customer Behavior Presentation#Inbound15 - Technology Trends Changing Customer Behavior Presentation
#Inbound15 - Technology Trends Changing Customer Behavior Presentation
 
Evaluating Digital Advertising Paths at Scale
Evaluating Digital Advertising Paths at Scale Evaluating Digital Advertising Paths at Scale
Evaluating Digital Advertising Paths at Scale
 
Website Maximization - Blue Thumb
Website Maximization - Blue ThumbWebsite Maximization - Blue Thumb
Website Maximization - Blue Thumb
 
How Social Media Drives Consumer Decisions
How Social Media Drives Consumer DecisionsHow Social Media Drives Consumer Decisions
How Social Media Drives Consumer Decisions
 
Gha hack your mind process your growth
Gha hack your mind process your growthGha hack your mind process your growth
Gha hack your mind process your growth
 
Measuring Engagement of Social Media websites in the Web 2.0 world
Measuring Engagement of Social Media websites in the Web 2.0 worldMeasuring Engagement of Social Media websites in the Web 2.0 world
Measuring Engagement of Social Media websites in the Web 2.0 world
 
3 Tips to Master Storytelling in Local Gov
3 Tips to Master Storytelling in Local Gov3 Tips to Master Storytelling in Local Gov
3 Tips to Master Storytelling in Local Gov
 
Agile Marketing with Cascade, Analytics & Spectate
Agile Marketing with Cascade, Analytics & SpectateAgile Marketing with Cascade, Analytics & Spectate
Agile Marketing with Cascade, Analytics & Spectate
 
Steve Mann - "Wiring Your Consumer's Brain"
Steve Mann - "Wiring Your Consumer's Brain"Steve Mann - "Wiring Your Consumer's Brain"
Steve Mann - "Wiring Your Consumer's Brain"
 
8 quick design tips for 2015 tech
8 quick design tips for 2015 tech8 quick design tips for 2015 tech
8 quick design tips for 2015 tech
 
Five tips in ten minutes
Five tips in ten minutesFive tips in ten minutes
Five tips in ten minutes
 
Practical advice for measuring, analyzing, and reporting on your nonprofit's ...
Practical advice for measuring, analyzing, and reporting on your nonprofit's ...Practical advice for measuring, analyzing, and reporting on your nonprofit's ...
Practical advice for measuring, analyzing, and reporting on your nonprofit's ...
 
The Role of Mobile Email Marketing in Modern E-commerce
The Role of Mobile Email Marketing in Modern E-commerceThe Role of Mobile Email Marketing in Modern E-commerce
The Role of Mobile Email Marketing in Modern E-commerce
 
The Social Data Revolution - 5 Practical Tips to Make it Real (AMA MarketMix ...
The Social Data Revolution - 5 Practical Tips to Make it Real (AMA MarketMix ...The Social Data Revolution - 5 Practical Tips to Make it Real (AMA MarketMix ...
The Social Data Revolution - 5 Practical Tips to Make it Real (AMA MarketMix ...
 
Eric Enge and Rand Fishkin Debunk the Biggest Myths in Search
Eric Enge and Rand Fishkin Debunk the Biggest Myths in SearchEric Enge and Rand Fishkin Debunk the Biggest Myths in Search
Eric Enge and Rand Fishkin Debunk the Biggest Myths in Search
 

Destaque

Writing a good book review
Writing a good book reviewWriting a good book review
Writing a good book reviewKamal Vora
 
How effective is the combination of your main question 2 evaluation
How effective is the combination of your main question 2 evaluationHow effective is the combination of your main question 2 evaluation
How effective is the combination of your main question 2 evaluationGrayce
 
2011 Zlate Stranky Mobile Roadshow v6
2011 Zlate Stranky Mobile Roadshow v62011 Zlate Stranky Mobile Roadshow v6
2011 Zlate Stranky Mobile Roadshow v6Pavel Kotyza
 
Getting Started Blogging
Getting Started BloggingGetting Started Blogging
Getting Started BloggingTonia.Johnson
 
Public Relations and the "S" Curve: adoption, innovation and moving forward
Public Relations and the "S" Curve: adoption, innovation and moving forwardPublic Relations and the "S" Curve: adoption, innovation and moving forward
Public Relations and the "S" Curve: adoption, innovation and moving forwardRichard Binhammer
 
Plotting your path to success in fundraising
Plotting your path to success in fundraisingPlotting your path to success in fundraising
Plotting your path to success in fundraisingTPP Recruitment
 
2016 TSAE Tech Talks - Project Management 101
2016 TSAE Tech Talks - Project Management 1012016 TSAE Tech Talks - Project Management 101
2016 TSAE Tech Talks - Project Management 101Trevor S. Mitchell, CAE
 
Presentation for assemblies...Sara Khan
Presentation for assemblies...Sara KhanPresentation for assemblies...Sara Khan
Presentation for assemblies...Sara KhanSara
 
Delivering a Remarkable Customer Experience in 2016
Delivering a Remarkable Customer Experience in 2016Delivering a Remarkable Customer Experience in 2016
Delivering a Remarkable Customer Experience in 2016Table19
 
Q214 earnings presentation
Q214 earnings presentationQ214 earnings presentation
Q214 earnings presentationTextronCorp
 
Día mundial de la aistencia humanitaria.
Día mundial de la aistencia humanitaria.Día mundial de la aistencia humanitaria.
Día mundial de la aistencia humanitaria.José María
 
ビアマジ!21 暇人マッチングサービス
ビアマジ!21 暇人マッチングサービスビアマジ!21 暇人マッチングサービス
ビアマジ!21 暇人マッチングサービスstucon
 
Фирменный стиль для компании "Интеллект альянс"
Фирменный стиль для компании  "Интеллект альянс"Фирменный стиль для компании  "Интеллект альянс"
Фирменный стиль для компании "Интеллект альянс"Анна Засухина
 
2014 UK Future Energy Scenarios
2014 UK Future Energy Scenarios2014 UK Future Energy Scenarios
2014 UK Future Energy ScenariosNational Grid
 
Inbound Publishers Summit 2015 Recap
Inbound Publishers Summit 2015 RecapInbound Publishers Summit 2015 Recap
Inbound Publishers Summit 2015 RecapHubSpot
 

Destaque (18)

Writing a good book review
Writing a good book reviewWriting a good book review
Writing a good book review
 
How effective is the combination of your main question 2 evaluation
How effective is the combination of your main question 2 evaluationHow effective is the combination of your main question 2 evaluation
How effective is the combination of your main question 2 evaluation
 
Astikh Etaireia
Astikh EtaireiaAstikh Etaireia
Astikh Etaireia
 
2011 Zlate Stranky Mobile Roadshow v6
2011 Zlate Stranky Mobile Roadshow v62011 Zlate Stranky Mobile Roadshow v6
2011 Zlate Stranky Mobile Roadshow v6
 
Getting Started Blogging
Getting Started BloggingGetting Started Blogging
Getting Started Blogging
 
Public Relations and the "S" Curve: adoption, innovation and moving forward
Public Relations and the "S" Curve: adoption, innovation and moving forwardPublic Relations and the "S" Curve: adoption, innovation and moving forward
Public Relations and the "S" Curve: adoption, innovation and moving forward
 
Plotting your path to success in fundraising
Plotting your path to success in fundraisingPlotting your path to success in fundraising
Plotting your path to success in fundraising
 
2016 TSAE Tech Talks - Project Management 101
2016 TSAE Tech Talks - Project Management 1012016 TSAE Tech Talks - Project Management 101
2016 TSAE Tech Talks - Project Management 101
 
Presentation for assemblies...Sara Khan
Presentation for assemblies...Sara KhanPresentation for assemblies...Sara Khan
Presentation for assemblies...Sara Khan
 
9 de febrero 2016 powerpoint
9 de febrero 2016 powerpoint9 de febrero 2016 powerpoint
9 de febrero 2016 powerpoint
 
Delivering a Remarkable Customer Experience in 2016
Delivering a Remarkable Customer Experience in 2016Delivering a Remarkable Customer Experience in 2016
Delivering a Remarkable Customer Experience in 2016
 
Make employees brand ambassador
Make employees brand ambassadorMake employees brand ambassador
Make employees brand ambassador
 
Q214 earnings presentation
Q214 earnings presentationQ214 earnings presentation
Q214 earnings presentation
 
Día mundial de la aistencia humanitaria.
Día mundial de la aistencia humanitaria.Día mundial de la aistencia humanitaria.
Día mundial de la aistencia humanitaria.
 
ビアマジ!21 暇人マッチングサービス
ビアマジ!21 暇人マッチングサービスビアマジ!21 暇人マッチングサービス
ビアマジ!21 暇人マッチングサービス
 
Фирменный стиль для компании "Интеллект альянс"
Фирменный стиль для компании  "Интеллект альянс"Фирменный стиль для компании  "Интеллект альянс"
Фирменный стиль для компании "Интеллект альянс"
 
2014 UK Future Energy Scenarios
2014 UK Future Energy Scenarios2014 UK Future Energy Scenarios
2014 UK Future Energy Scenarios
 
Inbound Publishers Summit 2015 Recap
Inbound Publishers Summit 2015 RecapInbound Publishers Summit 2015 Recap
Inbound Publishers Summit 2015 Recap
 

Semelhante a Digital Marketing Trends Disrupting Consumer Behavior v. 19

Calls + Clicks: Why Offline Calls are Critical for Online Marketers
Calls + Clicks: Why Offline Calls are Critical for Online MarketersCalls + Clicks: Why Offline Calls are Critical for Online Marketers
Calls + Clicks: Why Offline Calls are Critical for Online MarketersInvoca
 
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent
 
#CNX14 - 7 Technology Trends Transforming Customer Communication
#CNX14 - 7 Technology Trends Transforming Customer Communication#CNX14 - 7 Technology Trends Transforming Customer Communication
#CNX14 - 7 Technology Trends Transforming Customer CommunicationSalesforce Marketing Cloud
 
Generation z, Digital and What it means to all of us
Generation z, Digital and What it means to all of usGeneration z, Digital and What it means to all of us
Generation z, Digital and What it means to all of usSimon Sear
 
Unlock the power of mobile
Unlock the power of mobileUnlock the power of mobile
Unlock the power of mobilemore onion
 
Understanding The Mobile SEO Opportunity | Benchmark Search Conference 2015
Understanding The Mobile SEO Opportunity | Benchmark Search Conference 2015Understanding The Mobile SEO Opportunity | Benchmark Search Conference 2015
Understanding The Mobile SEO Opportunity | Benchmark Search Conference 2015Click Consult (Part of Ceuta Group)
 
Social Media Chamber Presentation 2011
Social Media Chamber Presentation 2011Social Media Chamber Presentation 2011
Social Media Chamber Presentation 2011UF Hillel
 
Google Partners Digital Bites 4th November 2016
Google Partners Digital Bites 4th November 2016Google Partners Digital Bites 4th November 2016
Google Partners Digital Bites 4th November 2016Alexei Kouleshov
 
Real estate-presentation
Real estate-presentation Real estate-presentation
Real estate-presentation Armani Khoury
 
Directv: Gravity Summit Stanford
Directv: Gravity Summit StanfordDirectv: Gravity Summit Stanford
Directv: Gravity Summit StanfordGravity Summit
 
San Francisco AppFolio meetup
San Francisco AppFolio meetupSan Francisco AppFolio meetup
San Francisco AppFolio meetupAppFolio
 
The Collaborative Future of Leadership and Technology
The Collaborative Future of Leadership and TechnologyThe Collaborative Future of Leadership and Technology
The Collaborative Future of Leadership and TechnologyKyle Lacy
 
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First WorldSerena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First Worlddlvr.it
 
Presentación de Simon Birkenhead
Presentación de Simon BirkenheadPresentación de Simon Birkenhead
Presentación de Simon BirkenheadIAB México
 
Marketing Technology Trends Disrupting Consumer Behavior
Marketing Technology Trends Disrupting Consumer BehaviorMarketing Technology Trends Disrupting Consumer Behavior
Marketing Technology Trends Disrupting Consumer BehaviorKyle Lacy
 
Technology Trends Transforming Communication- Louisville Digital Association ...
Technology Trends Transforming Communication- Louisville Digital Association ...Technology Trends Transforming Communication- Louisville Digital Association ...
Technology Trends Transforming Communication- Louisville Digital Association ...Kyle Lacy
 

Semelhante a Digital Marketing Trends Disrupting Consumer Behavior v. 19 (20)

Calls + Clicks: Why Offline Calls are Critical for Online Marketers
Calls + Clicks: Why Offline Calls are Critical for Online MarketersCalls + Clicks: Why Offline Calls are Critical for Online Marketers
Calls + Clicks: Why Offline Calls are Critical for Online Marketers
 
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
 
#CNX14 - 7 Technology Trends Transforming Customer Communication
#CNX14 - 7 Technology Trends Transforming Customer Communication#CNX14 - 7 Technology Trends Transforming Customer Communication
#CNX14 - 7 Technology Trends Transforming Customer Communication
 
Generation z, Digital and What it means to all of us
Generation z, Digital and What it means to all of usGeneration z, Digital and What it means to all of us
Generation z, Digital and What it means to all of us
 
Unlock the power of mobile
Unlock the power of mobileUnlock the power of mobile
Unlock the power of mobile
 
Loot Pitch Deck
Loot Pitch DeckLoot Pitch Deck
Loot Pitch Deck
 
Mobile Banking: The New American Addiction
Mobile Banking: The New American AddictionMobile Banking: The New American Addiction
Mobile Banking: The New American Addiction
 
Understanding The Mobile SEO Opportunity | Benchmark Search Conference 2015
Understanding The Mobile SEO Opportunity | Benchmark Search Conference 2015Understanding The Mobile SEO Opportunity | Benchmark Search Conference 2015
Understanding The Mobile SEO Opportunity | Benchmark Search Conference 2015
 
Social Media Chamber Presentation 2011
Social Media Chamber Presentation 2011Social Media Chamber Presentation 2011
Social Media Chamber Presentation 2011
 
Google Partners Digital Bites 4th November 2016
Google Partners Digital Bites 4th November 2016Google Partners Digital Bites 4th November 2016
Google Partners Digital Bites 4th November 2016
 
Born digital...the revolution 8 15-11
Born digital...the revolution 8 15-11Born digital...the revolution 8 15-11
Born digital...the revolution 8 15-11
 
Real estate-presentation
Real estate-presentation Real estate-presentation
Real estate-presentation
 
Daily hundred Pitch Deck 2014
Daily hundred Pitch Deck 2014Daily hundred Pitch Deck 2014
Daily hundred Pitch Deck 2014
 
Directv: Gravity Summit Stanford
Directv: Gravity Summit StanfordDirectv: Gravity Summit Stanford
Directv: Gravity Summit Stanford
 
San Francisco AppFolio meetup
San Francisco AppFolio meetupSan Francisco AppFolio meetup
San Francisco AppFolio meetup
 
The Collaborative Future of Leadership and Technology
The Collaborative Future of Leadership and TechnologyThe Collaborative Future of Leadership and Technology
The Collaborative Future of Leadership and Technology
 
Serena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First WorldSerena Ehrlich - Mobile First World
Serena Ehrlich - Mobile First World
 
Presentación de Simon Birkenhead
Presentación de Simon BirkenheadPresentación de Simon Birkenhead
Presentación de Simon Birkenhead
 
Marketing Technology Trends Disrupting Consumer Behavior
Marketing Technology Trends Disrupting Consumer BehaviorMarketing Technology Trends Disrupting Consumer Behavior
Marketing Technology Trends Disrupting Consumer Behavior
 
Technology Trends Transforming Communication- Louisville Digital Association ...
Technology Trends Transforming Communication- Louisville Digital Association ...Technology Trends Transforming Communication- Louisville Digital Association ...
Technology Trends Transforming Communication- Louisville Digital Association ...
 

Mais de Kyle Lacy

Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionSurviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionKyle Lacy
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureKyle Lacy
 
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInTop 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInKyle Lacy
 
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldHow Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldKyle Lacy
 
How to Build the Business of the Future v2
How to Build the Business of the Future v2How to Build the Business of the Future v2
How to Build the Business of the Future v2Kyle Lacy
 
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureClosing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureKyle Lacy
 
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldChange Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldKyle Lacy
 
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...Kyle Lacy
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalKyle Lacy
 
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthThe 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthKyle Lacy
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
 
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessYou Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessKyle Lacy
 
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalKyle Lacy
 
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationMarketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
 
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceMarketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceKyle Lacy
 
Marketing Team Organizational Structures
Marketing Team Organizational StructuresMarketing Team Organizational Structures
Marketing Team Organizational StructuresKyle Lacy
 
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceMarketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceKyle Lacy
 
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayMarketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
 
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Kyle Lacy
 

Mais de Kyle Lacy (20)

Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionSurviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
 
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInTop 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
 
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldHow Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
 
How to Build the Business of the Future v2
How to Build the Business of the Future v2How to Build the Business of the Future v2
How to Build the Business of the Future v2
 
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureClosing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
 
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldChange Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
 
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthThe 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
 
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessYou Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
 
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationMarketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
 
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceMarketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
 
Marketing Team Organizational Structures
Marketing Team Organizational StructuresMarketing Team Organizational Structures
Marketing Team Organizational Structures
 
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceMarketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
 
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayMarketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
 
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
 

Último

Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 

Último (20)

Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 

Digital Marketing Trends Disrupting Consumer Behavior v. 19

Notas do Editor

  1. Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every county on earth Median price of a hotel vs cost of an Airbnb apartment
  2. Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars. Uber enables P2P transportation –largest investor is Google $258m
  3. Apps can pass a destination address to the Uber app, display pickup times, provide fare estimates, access trip history and more.
  4. Last mile project – how do you innovate around the delivery point.
  5. Last mile project – how do you innovate around the delivery point.
  6. Last mile project – how do you innovate around the delivery point.
  7. Last mile project – how do you innovate around the delivery point.
  8. Last mile project – how do you innovate around the delivery point.
  9. Last mile project – how do you innovate around the delivery point.