140 Twitter Marketing tips for 2013 from ExactTarget

#1
@DavidSpinks If you're not seeing results,
it's probably not twitter's fault, it's how
you're using it. That's ok. Reevaluate why
you're there and apply.

#2

@divinewrite Help people.

#3
@calamity7373 Create a dialogue
with your followers, don't just push
promotions about your brand in their
face.

#4
Twitter about how you’re promoting
your business, or how you’re getting
paid, give followers something they
can use! @DunnMich

#5
#6
Don't just talk about your product,
talk about your area of expertise. And
the key talk - have a dialog with your
customers or potential customers.

#6
Be the first to share. Get an RSS feed
of topical news for your industry and
post a link as soon as breaking news
hits the search engines.

#7
@UTFCU - From reports I've seen,
we're the first credit union to use
Twitter. We promote rates, products,
special events.

#8
Have you written a lot? Tweet the
titles of all articles you have written,
and each URL, so your followers can
easily find them - @BeerFoxTM

#9
Twitter is a conversation. Take some
time to listen to what is going on and
respond, don't just talk at people.
@virtualewit

#10
From @hatmandu: don't just use
auto-follow tools to spam legions of
people - instead, create individual
conversations

#11
Use Twitter as way to grow your
networks on other social media
channels. It can be the hub of your
social media wheel, each channel a
spoke

#12
Marketing is about promoting what
your expertise is & how that is
advantageous to someone else. Now
get to tweeting that!

#13
Twitter is not a scripted dialog. It is an
open conversation between you, your
followers and your potential
followers. @followthecolson

#14
#15
We all got to learn somehow! Just so
much to learn, and so many followers.

#15
If someone you know has good news
(e.g., been promoted), but is too
modest to Tweet about it, you might
consider Tweeting about it yourself.
@appellatelaw

#16
#17
@bradjward - Don't get caught up in
the numbers game. 100 relevant
followers on Twitter is worth more
than 1000 followers any day of the
week.

#17
#18
@makingcjc - learn how to RT (re-
tweet) it not only helps you stay
active, but let's people know what
your interested in.

#18
#19
"Retweet" is a powerful tool on
Twitter; helps to build your brand,
following, trust & seen as an expert in
your field - @mayhemstudios

#19

Twitter is as good as the people you
follow - @lookwebdesign

#20
#3
@mooshinindy - Be yourself on
twitter. People will either love you or
hate you for it but at least it's you.

#21
@sarahebuckner: It drives me crazy when people don't
post for a few hours, then post 9 times in a row. If they
do that a lot, I unfollow.

#22

@KristieKreation - Don't just retweet,
post links and post quotes!! Make
sure you carry on conversations so
others know a little about you.

#23
#23
@TimPiazza: When you trend, trying
to follow your brand is like riding in
the front of a roller coaster. Every
moment thrills and scares.

#24
#24
@watsonk2 - Tweet 80% content your
readers will find helpful and 20% self
promotion. A good mix will get you
farther than 100% promotion.

#25
#25
@Arsene333: Before you click send
ask yourself "Would I follow this
person solely based on this one
tweet?" If yes, clink send.

#26
#26
Find the perfect balance between the
quantity of your tweet versus the
quality.

#27
#27
Make sure you're able to talk to the
people who follow you. Make sure
your on when their own, and free to
chat.

#28
#28
If business has taught you anything is
that you have to pick a content niche.
Apply that to Twitter.

#29
#29
DON'T BE STUCK UP! Talk to the
people who took time to mention you,
follow you, and/or DM you.

#30
#30
@SandyDfromNJ - Twitter is a great
place to clarify your vision, mission &
message. Are you being Re-Tweeted?

#31
#31
Like in Shakespeare the more
interesting characters are rounded,
not flat or static. So be well rounded
(or appear to be).

#32
#32
First- Get followers. Second- Keep
followers. Sounds easy right? It's
actually not. It takes patience and
hard work.

#33
#33
@Arsene333: Think of Twitter as your
own public relations campaign.

#34
#34
You are the brand!!! Nothing else.
You're selling yourself as a person,
your company and showing that you
are worthy of being followed.

#35
#35
Be human. Don’t be the person who
only talks about their product/service.
Interact w/ peoplel (RT, DM, etc) on a
personal level.

#36
#36
Don't be all over the place. Be known
as the go to page for a topic, and as a
reliable source for information on that
topic.

#37
#37
@jennielees - Pay it forward - giving is
as good as getting, and social capital is
invaluable. It's not all about you any
more.

#38
#38
Twitter can be a powerful tool for
customer service. Listen, monitor and
respond.

#39
#39
@Alonis - DO NOT PUSH YOUR
PRODUCT. There, in 26 characters.

#40
#40
@azvibe - Don't use twitter if all
you're going to do is promote the
latest and greatest or ask for help for
your business. Be yourself!!

#41
#41
@KevinEikenberry - The 3 Twitter
Marketing P's To use twitter
effectively, be provocative, provide
value, and most of all, be personable

#42
#42
Remember that Twitter is about
communicating, not marketing. Focus
on adding value to the conversation,
not selling something to someone

#43
#43
@Chadrichards - identify, engage,
respond, repeat ;)

#44
#44
@JillHarding - Simply be genuine and
share useful information as in time it
will come back to you.

#45
@ExactTarget – People don’t buy
from logos. People buy from people.
Your social media engagement should
reflect that.

#46
#46
If you murder someone, don’t Tweet
about it. Bad for the brand -
@brianspaeth

#47
#47
Broadcasting is great for TV. Not for
Twitter. Participation is a two-way
street. Get to know your groups and
they will get to know you -
@chuckgose

#48
#48
Focus on building conversations and
relationships and the followers will
come - @roundpeg

#49

Utilize lists to keep followers
organized and segmented. It helps.

#50
#50
Build relationships. Share ideas and
info with people who have similar
interests and then meet them offline
@gioias

#51
If you decide to use Twitter to
communicate, build a strategy and
deliver value to your followers.

#52
#52
Listen. Listen. Listen. And engage in
conversations. Do not spam.

#53
#53
Understand your business purposes
for spending time and energy on
Twitter - @whalehunters

#54
#54
Twitter is a great equalizer. CEOs,
gurus, and regular joes all have to
make the best of 140 characters -
@karamartens

#55
#55
Be mindful that your horse precedes
your cart. Relationships are key -
@fleurdeleigh

#56
#56
BROADCASTING is one thing.
LISTENING is a major thing and
REACTING is the real thing -
@gambitfauri

#57

Do not create another data silo.
Connect to a CRM - @happenbetter

#58
#58
Content is queen. Context is king. -
@taskwum

#59

Putting a real name and face on your
identity allows customers to associate
with your brand on a personal level

#60
#60
Employ a content lure strategy. You
point users to help content in
exchange for influence.

#61
#61
@jecates - Following thousands of
people hoping to get their attention is
more likely to get you blocked than
followed

#62

Feed your company’s blog to Twitter
and drive referral traffic.

#63
#63
With every tweet you’re either giving
people a reason to retweet or you’re
giving them a reason to unfollow -
@claymabbitt

#64
#64
@augie_malson - develop/build
relationships with your (potential
followers) Use a background image
that connects to your other sites.

#65
Listen think then react. Don’t tweet
just because. Many following doesn’t
mean you are a “super star” -
@greenphare

#66
#66
@unmarketing - Twitter is a
conversation about your
business/industry whether you're
there or not. Your choice.

#67
#67
I might be crazy enough to believe
Twitter can lead Social Awareness
movements. Lead people to
involvement - @BeTheLink

#68
#68
If you can’t have a vested, genuine
interest in your followers then you are
in the wrong business - @PhillipM

#69
#69
Share partner and customer content.
It will add to your brand and create a
community of influencers to support
you.

#70
#70
Build relationships through interaction
and remember quality of content over
quantity will get you the right
followers - @yougonetwork

#71
#71
@unmarketing - Take 5 min daily to
reply/retweet others, nothing about
you. Engage, interact, build.

#72
#72
Twitter works best when integrated.
Use it to supplement blogging, email,
mobile, and other social media
efforts.

#73

Put yourself in your customers shoes
then respond how you’d expect to be
treated - @dawndevirgilio

#74
#74
If you expect people to RT your post
leave 20 -25 characters for convenient
RTs! - @chrisfyvie

#75
Watch, learn, and listen – then jump
on in. You can’t understand social
media until you use it.
@VisitFingerLake

#76

Do not put all of your (social media)
eggs in one basket - @pmhub

#77
#77
Twitter marketing is cheap, easy, and
effective. If you can’t do it alone get
some help.

#78
#78
All tweets are read – not just your
branding or marketing ones. Be
careful what you tweet!-
@krisplantrich

#79
@LindsayManfredi - Twitter should be
about relationship building and trust.
Use it wisely and people will get that.
Please don't try to sell to me.

#80

Great way to establish thought-
leadership and drive visibility to your
owned online assets – Karen Swim

#81
@coffee_online - If it smells of
marketing then you're going to
convince no-one. That includes
spraying fake camouflage scent to
cover your tracks

#82
#82
@socialjulie - Good marketers can
focus on intricacies with a short lens
and can then strategize with a long
lens and with a strong ROI filter

#83
Setup alerts for brand mentions and
keywords in your industry to monitor
conversations and respond when
appropriate. – Steven Shattuck

#84
#84
@AlaneAnderson - Don't be the JERK
at the party that just wants to sell
something.

#85

If all of your links point back to you,
chances are I am going to ignore you -
@makeseriously

#86
#86
Speak simple. Share Your passion. RT
the best words of others -
@MacksMind

#87
#87
Building communities that will be
sticky takes longer than a few tweets
– tweet early and tweet often.

#88

Twitter is a great resource for
gathering targeted information in
specific areas of interest. – Martin
Webb

#89
@jacobm - Promote your twitter name, I
have a link to my twitter profile in my email
signature, on my business cards, and at the
end of all of my posts.

#90

Be authentic. No seriously, be
authentic. - @dawndevirgilio

#91
#91
Make friends with your followers and
tweet then as you’d like them to
tweet you - @Aislinnye

#92
#92
Don’t think Twitter can’t be useful for
something. You can sell, broadcast,
activate, converse, and share.
@JasonFalls

#93

Create lists to monitor competition and
customers - @willhardison

#94
#94
Tweet funny stuff in funique
(fun+unique) ways. Funky ways works
too. Funquee - @briancarter

#95

Be shockingly honest. Usually at least
one person connects with that.

#96
#96
Always remember you were a
beginner once too @sarahrobinson

#97
Interaction is key and what social
media is all about. Customers love
when a company takes the time to
respond to their tweets. – Scott Tolin,
Lisaann Dupont and Phillip Martinez

#98
#98
Don’t answer “What Are You Doing?
Instead: Reply, Retweet, and Respect
(by following back those who follow
you - @authorlisalogan

#99
@jennypratt - Be Bold. Have an opinion. Talk to
strangers and have fun!

#100
#100
Twitter bios rule. If say something
interesting about yourself in 140
characters imagine what you can do
with stuff you really care about?
@jennypratt

#101
#101
Follow people outside your niche. I’ve
read books I would have never known
existed all from random tweets.

#102
Honestly, I really don’t care what you
have for lunch. But I do care to know
about the light moment you created
@jennypratt

#103

Understand your audience and what
they respond to. Important to
customize your message. -
@mchouston22

#104

When tweeting, you don't need to
make it all about you.

#105
#105
Staying on message in Twitter is
dangerous. Learn to adapt and listen
to what they are telling about your
service/product

#106
#106
@askfrasco - Twitter is a give and take
relationship, you have to contribute
yourself in order to have others
contribute to you.

#107
#107
It's called a "social network" for a
reason. Build your network online as
you would in real time | you don't
have 2 to like every -
@homestarstaging

#108

@tiffsilverberg– Be real. Get to know
your customer base. Be generous.
Offer help! No walls.

#109
#109
Use Twitter as a distribution
channel to push people to a
landing page for email acquisition.

#110
#110
Provide value and they will watch for
more...

#111
#111
@tonymarshall - Remember that it's
called "tweeting," not "squawking."

#112
Manual good. Automatic bad. It is
okay to schedule tweets but don’t
automate anything. – MediaBistro

#113

Remember 140 characters. It is the
essence of Twitter.

#114
#114
@socialjulie - Marketing on Twitter is
really a stripped down type of
marketing. It's authentic
communication; no other approach
will work.

#115
#115
@bradpiercephd - "If you make
people think they’re thinking, they’ll
love you"

#116
#116
@smquaseb - Twitter is an ongoing
conversation you participate in. It isn't
about how much info you can shove
out, it is about communicating.

#118
Allow your employees to become an
authority in their specific skill set.
Trust them.

#119

@blakenquist Don't talk AT people.
Talk TO people. (or Don't broadcast.
Engage.)

#120
#119
@JustShireen- Talk. Interact. Respond.
It should be a conversation, not a
sales pitch.

#121
#120
It’s a great platform to reinforce your
brand by posting interesting content
that could be useful to your followers.
– Martin Webb

#122
#121
@LisaMarieDias - Keep in mind; even
if you don’t have a fleet of followers,
by tweeting, you are sending info out
into the larger worldwide web.

#123
#122
@hendrylee - Experience has told us
that early adopters to a marketing
technology that works is going to give
an unfair advantage over others who
come in much later.

#124
#123
@jacobm- Follow people YOU think
are interesting, don’t just follow folks
because everyone else is.

#125
#124
@joshmiles- Want to recruit your
employees or coworkers to Tweet?
First take a minute (in person) to
explain what to do and why they
should.

#126
Don’t be intimated. Twitter’s learning
curve can be a little steep at first but it
essentially boils down to three things
which you’ve been doing all of your
life: reading, writing and sharing. –
MediaBistro

#127
#126
@OnRamp101- Don’t be a stranger.
Say hi on the weekends. Tweet in the
evening. Bring a bit of your self, even
if you’re using it primarily for business
connections and learning.

#128
@screationz - First and foremost, you
need to know the difference between
posting often and spamming.

#129
Remember balance between sharing
sales, product, brand and customer
service information to your followers.

#130
@FranchiseKing suggests tweeting
one of your recent press releases or
blog posts daily, mixed in with other
links to useful and relevant articles
and blog postings.

#131
#130
@MoxieMarketing - creating a
strategy before jumping into Twitter.
What do you want to accomplish?
Who do you want to reach?

#132
#131
@timage - T.W.E.E.T: "Timely, Worth
reading, Educational, Entertaining,
and Tweople-connecting."

#133
#132
@JonBacon - create real
conversations, and remembering
that everything you do on Twitter
represents your brand.

#134
#133
@searchguru -note that best way to
get retweeted is to post content that
has value, such as useful blog post.

#135
Fill out your bio. It’s OK to be witty,
but not at the expense of clarity.
Leave the abstract, wacky bios for
celebrities, attention-seekers and
good, old fashioned weirdos. -
MediaBistro

#136

Utilize shortened URLs for easy sharing
and tracking!

#137
#137
@MichaelHartzell - create a unique
landing page to link to from your
Twitter profile with a greeting and
introduction that is a "secret page"
only for your Twitter followers.

#138
#138
@JoeManna - note the importance of
commitment, and recommends
spending at least a half hour per day
discovering and Tweeting.

#139
#139
@StaciJShelton - following people
who retweet your content in order
to build relationships with people
who value what you share.

#140
@DellOutlet - The shorter and more direct
your message is, the more successful
you're going to be.

140 Twitter Marketing tips for 2013 from ExactTarget

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140 Twitter Marketing tips for 2013 from ExactTarget