Whether you're just starting out, trying to decide if podcasting is something for you, or already have a show, this first Gagglepod meetup is a chance to learn from a growing community of Fredericksburg and Northern Virginia podcasters dedicated to helping you build your own successful podcast.

1. Gagglepod
Intro to Podcasting
Kyle Bondo
kyle@trenchbucket.com
meetup.com/gagglepod
gagglepod.com
INTRO TO PODCASTING

2. Tonight's Goals:
#1 – What is Podcasting?
#2 – How do you start?
#3 – What will you say?
#4 – What do you need?
INTRO TO PODCASTING
#5 – How do you launch?
#6 – What Comes Next?
#7 – Can I get help?

3. #1 – What is Podcasting?
“Serve your audience.”
– Roman Mars, Podcast Movement
INTRO TO PODCASTING

4. #1 – PODCASTING BASICS
What is a Podcast?
• Audio Recording of Any
Length
• Compressed *.mp3 Digital
Media
• Delivered via Real Simple
Syndication (RSS) * Top performing podcasts according to Apple iTunes as of
February. (Source: Apple iTunes)

5. Blogs v. Podcasts Stats
# Blogs = 643,000,000
2,000 to 1
# Podcasts = 300,000
2 to 1
Average Classroom Size = 20
Median Podcast DPE = 200
Bloggers Men to Women
49.1% Men – 50.9% Women
Podcasters Men to Women
87.5% Men – 12.5% Women
“The median downloads
out of all the podcasts that exist
are 200 downloads per episode.”
– Rob Walsh, Libsyn
#1 – PODCASTING BASICS
* 2016 Statistics (Source: Libsyn.com)

6. Why should you Podcast?
• Better chance of being found
• Mobile Technology Explosion
• On-Demand Delivery
• Reach a Niche Audience
• Intimate Messaging
#1 – PODCASTING BASICS

7. #2 – How do you start?
“Begin at the beginning, and go on till you come
to the end: then stop.”
– Lewis Carol, Alice in Wonderland
INTRO TO PODCASTING

8. #2 – HOW TO START

9. – Characters on “Last Man Standing” producing a podcast with everything you need. (Source: ABC)
#2 – HOW TO START

10. – Marc Marion interviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com)
#2 – HOW TO START

11. – NPR podcast training and production room. (Source: npr.org)
#2 – HOW TO START

12. #2 – HOW TO START
EXPERTISE IDEA
BUILD
MICTOOLS LAUNCH
The Gagglepod 7-Part Process
DEV
1. Something you’re good at
2. Have an idea
3. Develop your show
4. Get some tools
5. Use a good microphone
6. Launch it
7. Build an Audience

13. #2 – HOW TO START
EXPERTISE IDEA
MICTOOLS
The Gagglepod 7-Part Process
DEV
YES!
THAT IS IT!
BUILD
LAUNCH

14. #3 – What will you say?
“Let me ‘splain… No, there is too much.
Let me sum up..”
– Inigo Montoya, The Princess Bride
INTRO TO PODCASTING

15. #3 – WHAT TO SAY
EXPERTISE IDEA
The Gagglepod Part 1
DEV

16. Build your show first
• What are you an expert in?
• Pick your passionate subjects
• What are others saying?
• What will you say to your audience?
• How will you say it?
#3 – WHAT TO SAY

17. Work out the details
• Create a show format (recipe)
• Decide on you, hosts, and/or guests
• Research and Script your show
• Decide on tone and music
• Control your sounds
#3 – WHAT TO SAY

18. Decide on some details
• Some artwork
1,400 x 1,400 pixels
• Podcast details
Show Name
Show Host Names
Show Description
#3 – WHAT TO SAY

19. #4 – What do you need?
“It’s not about the microphone.”
– Dave Jackson, School of Podcasting
INTRO TO PODCASTING

20. #4 – WHAT YOU NEED
TOOLS MIC
The Gagglepod Part 2
RECORD

21. What gear do I need?
• Computer
• Recording Software
• Dynamic Microphone
• Pop Filter
• Headphones
#4 – WHAT YOU NEED

22. Record your voice
• Recording Software
• Adobe Audition ($49/mo.)
• Hindenburg ($95/copy)
• Audacity (Free)
• Garage Band ($5)
#4 – WHAT YOU NEED

23. Bad Podcasting Microphones
• Condenser Microphones
• Great for Musicians/Singers
• Take in too much sound
• Difficult to edit out sounds
#4 – WHAT YOU NEED
– Blue Snowball – Blue Yeti

24. Good Podcasting Microphones
• Dynamic/Cardioid Mics
• Made for Radio/Podcasting
• Audio Technica ATR2100 ($65)
• Heil PR-40 ($330)
#4 – WHAT YOU NEED
– Audio Technica
ATR2100 USB
– Heil PR-40

25. Dynamic/Cardioid
#4 – WHAT YOU NEED
– Audio Technica
ATR2100 USB
– Heil PR-40
Condenser
– Blue Snowball
– Blue Yeti

26. #5 – How do I launch?
“The battle is all over except the 'shouting‘…”
– Napoleon Hill
INTRO TO PODCASTING

27. #5 – LAUNCHING
The Gagglepod Part 3
RECORD LAUNCH BUILD

28. Create an episode
• Focus on your main content first
• Think about Intro/Outro
• Music – Audiojungle.net ($20)
• Export final recording to *.mp3
• Use script for Show Notes
#5 – LAUNCHING

29. Where do your Podcast Files live?
• Media Hosting Account ($15/mo)
• Generates RSS and Stats
• External to your website
• Launch without a website
#5 – LAUNCHING

30. RSS Feed IS your podcast
• Real Simple Syndication (RSS)
XML-based syntax
• Feed generated by Media Host
Hand-code RSS Feed
Generator Apps
• Single most important file
RSS Feed Link
#5 – LAUNCHING

31. Who do you send you RSS feed to?
• Podcasting Media Platforms
List your show
More connections are better
• iTunes is still king
75% Downloads from iTunes
13% From Blogs/Social Media
7% Other
#5 – LAUNCHING

32. #6 – What comes next?
INTRO TO PODCASTING
“Nobody is going to punch you in the face
if you change your show.”
– Dave Jackson, School of Podcasting

33. #6 – NEXT STEPS
Serve your audience
• Celebrate what you’ve done!
• Record another episode
• Find Your Voice
• Make Improvements
• Practice, Practice, Practice

34. Build a website
• Domain Name ($10-$15)
Based on the show
Gmail email account (FREE-$5)
• Website Hosting ($20-$50/mo)
Mediatemple, WP Engine, GoDaddy
• Website ($1,000-$5,000)
WordPress, HTML
#6 – NEXT STEPS
– WordPress CMS

35. Find other podcasters
• Go to Podcasting Conferences
• Listen to Podcasts about Podcasting
• Learn more at Podcasting meetups
• Analyze other podcasters
• Experiment
#6 – NEXT STEPS

36. #7 – Can I get help?
INTRO TO PODCASTING
“The two best times to start a podcast:
In 2006… and NOW!”
– Dave Jackson, School of Podcasting

37. #7 – RESOURCES
Podcasts about Podcasting
• School of Podcasting – schoolofpodcasting.com
• Ask the Podcast Coach – askthepodcastcoach.com
• Audacity to Podcast – audacitytopodcast.com
• The Podcasters Studio – thepodcastersstudio.com
• Podcasters’ Roundtable – podcastersroundtable.com
• Podcast Answerman – podcastanswerman.com

38. Local Connections
Merchants of Dirt
@MerchantsofDirt
merchantsofdirt.com
reckoneer.com
Gagglepod
Podcasters Meetup
gagglepod.com
meetup.com/gagglepod
Get Lost Racing
@MerchantsofDirt
getlostracing.com
reckoneer.com
#7 – RESOURCES

39. THANK YOU
Kyle Bondo
@MerchantsofDirt
kyle@trenchbucket.com
meetup.com/gagglepod
gagglepod.com