SlideShare a Scribd company logo
1 of 13
BUILD AN
                                   ONLINE
                                 REPUTATION

                 You can be proud of

Copyright Kwazi Communications
Online Reputation is...


                    Perceptions
                 Beliefs
        Image
                 BUSINESS
                 PRODUCT
ABOUT
                 SERVICES
                  BRAND
                 YOURSELF
Who Cares?        Competitors
                                 Vendors
                                 Investors


Consumers
Shareholders
Marketers
Journalists



                            Prospective
                            employers
                            Co-workers
                            Personal contacts
                            Business partners
A Positive Online                      Improves
                                       Credibility
Reputation...
              Increases
                                                           Improves
               Brand
             Awareness                                       Image




         Attracts                                                  Creates
         clients                                                  Relevance



                           Fosters
                          Customer              Competitiveness
                      & Client trust
Your Online Reputation is made up of

Search Engine Results




       1  .                     2   .




                            Blogs
     Website
Your Online Reputation is made up of
                   3  .



1. Comments about you
2. Audio/visual posts you
   appear in
3. Opinions, perceptions of
   others
4. Conversations you          1. Comments you make
   engage in                  2. Pictures/videos you post
                              3. Any other digital
                                 materials you post
Your Online Reputation is made up of
    4  .           5  .          6 .




  Articles       Reviews      Comments




 By You or about You or Your Business
Improve your
Online Reputation                   Positive Posts

...                                 Creative Content
              Politically correct   Professional Profiles
              Sensitive
              Non-discriminatory    Appropriate behaviour

                                    Relevant information
       Great articles,
          blogs                     Clear Messaging

                                    Honesty

                                    Be ethical
     Descriptive
 up to date, concise
Fixing a negative online
                              reputation

1.   Acknowledge the problem
2.   Create a long term plan/strategy
3.   Engage online community/audience ASAP
4.   Be honest, transparent and Real
5.   Create channels for dialogue with audience
6.   Give feedback on what steps you are taking to fix things
Manage Your Reputation
 Regularly search your own name / business to see
  what appears

 Be proactive, post items that you want people to
  find

 Be involved-respond to queries and comments
And Remember….

 Don’t publish material online that could be
  offensive or viewed negatively.

 Keep private things private

 Be professional and positive in everything you do
  and say online
Tools to help you
                   Monitor and track what is being said



This provides results         A service         A social media     A social media
                        dedicated to tracking   search and         search tool that
    relevant to your
                           your personal        analysis           allows users to
 search query across                            platform that
                        information online.                        search for
  Google which also     Receive alerts about    aggregates user    conversations
Alerts once someone      You via email, sms     generated          surrounding the
Searches or mentions         or through         content from       topics that they
                         to your feed read      across the         care about most
 Anything about you
                                                universe into a
   company online.                              single stream of
                                                information.
KWAZI COMMUNICATIONS IS A JOHANNESBURG, SOUTH AFRICA BASED MEDIA AND
                        COMMUNICATIONS CONSULTING COMPANY.

     We assist organizations with their social media strategies, training and
    implementation. Services include online reputation management so that
    they are able to successfully engage, connect and network.

Connect with us:




E-mail: Puseletso@kwazicommunications.co.za
        info@kwazicommunications.co.za

Visit: www.kwazicommunications.co.za


Copyright Kwazi Communications

More Related Content

Recently uploaded

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 

Recently uploaded (20)

HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 

Build an online reputation you can be proud of

  • 1. BUILD AN ONLINE REPUTATION You can be proud of Copyright Kwazi Communications
  • 2. Online Reputation is... Perceptions Beliefs Image BUSINESS PRODUCT ABOUT SERVICES BRAND YOURSELF
  • 3. Who Cares? Competitors Vendors Investors Consumers Shareholders Marketers Journalists Prospective employers Co-workers Personal contacts Business partners
  • 4. A Positive Online Improves Credibility Reputation... Increases Improves Brand Awareness Image Attracts Creates clients Relevance Fosters Customer Competitiveness & Client trust
  • 5. Your Online Reputation is made up of Search Engine Results 1 . 2 . Blogs Website
  • 6. Your Online Reputation is made up of 3 . 1. Comments about you 2. Audio/visual posts you appear in 3. Opinions, perceptions of others 4. Conversations you 1. Comments you make engage in 2. Pictures/videos you post 3. Any other digital materials you post
  • 7. Your Online Reputation is made up of 4 . 5 . 6 . Articles Reviews Comments By You or about You or Your Business
  • 8. Improve your Online Reputation Positive Posts ... Creative Content Politically correct Professional Profiles Sensitive Non-discriminatory Appropriate behaviour Relevant information Great articles, blogs Clear Messaging Honesty Be ethical Descriptive up to date, concise
  • 9. Fixing a negative online reputation 1. Acknowledge the problem 2. Create a long term plan/strategy 3. Engage online community/audience ASAP 4. Be honest, transparent and Real 5. Create channels for dialogue with audience 6. Give feedback on what steps you are taking to fix things
  • 10. Manage Your Reputation  Regularly search your own name / business to see what appears  Be proactive, post items that you want people to find  Be involved-respond to queries and comments
  • 11. And Remember….  Don’t publish material online that could be offensive or viewed negatively.  Keep private things private  Be professional and positive in everything you do and say online
  • 12. Tools to help you Monitor and track what is being said This provides results A service A social media A social media dedicated to tracking search and search tool that relevant to your your personal analysis allows users to search query across platform that information online. search for Google which also Receive alerts about aggregates user conversations Alerts once someone You via email, sms generated surrounding the Searches or mentions or through content from topics that they to your feed read across the care about most Anything about you universe into a company online. single stream of information.
  • 13. KWAZI COMMUNICATIONS IS A JOHANNESBURG, SOUTH AFRICA BASED MEDIA AND COMMUNICATIONS CONSULTING COMPANY. We assist organizations with their social media strategies, training and implementation. Services include online reputation management so that they are able to successfully engage, connect and network. Connect with us: E-mail: Puseletso@kwazicommunications.co.za info@kwazicommunications.co.za Visit: www.kwazicommunications.co.za Copyright Kwazi Communications