IBMソーシャル・コンピューティング・ガイドライン

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Susumu Kurihara

Tecnologia Negócios

IBM のソーシャル・メディア・ガイドラインと活用事例日本アイ・ビー・エム株式会社マーケティング＆コミュニケーションズ　栗原　進

IBM ソーシャル・コンピューティングのガイドライン ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.ibm.com/jp/ibm/partner/scg.html

ビジネス・コンダクト・ガイドライン ,[object Object],[object Object],[object Object],[object Object],http://www.ibm.com/jp/ibm/bcg/ 会社と社員との共有のガバナンスを確立しておくことが大事

IBM の基本スタンス ,[object Object],[object Object],[object Object],[object Object],[object Object],社外 Social Media のターゲット ,[object Object],[object Object],[object Object],[object Object]

Twitter IBM 関連ニュースの紹介開発者コミュニケーションプレスリリースの配信イベント情報の配信

社外ブログ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ブロガーズ・ミーティング ,[object Object],[object Object],[object Object],< これまで実施したテーマ > Yamato Innovation Days / ＣＥＯ Study / Venture Capital / ibm.com Web 2.0 / Developper Works / Smarter Planet 　 / Cloud Computing / LotusLive 　 etc. http://blogs.itmedia.co.jp/portal/meeting.html

電話営業部隊での活用 ,[object Object],[object Object],[object Object],[object Object],[object Object],自己紹介サイト担当者ブログ ,[object Object],[object Object],[object Object],[object Object],[object Object]

社内の Social Media Communication Digital Strategy & Development -Guide Line の作成 - 研修の提供　　　　 - 関連情報の提供　 C H Q 社内コミュニティー勉強会社内研修プログラム情報共有コミュニティーショーケース推薦図書戦略自発的実践

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