This document discusses the key components of developing an organizational vision, including the differences between vision and mission, core ideology (core values and core purpose), envisioned future (BHAG and vivid description). It provides examples of visions from companies like Microsoft and Farm Fresh Produce. The core ideology section explains how to discover rather than create core values and purpose. BHAG is defined as big, hairy, audacious goals. Developing a vivid description that translates the vision into clear pictures is also discussed.

1. 1
Agenda
• Vision and Mission
• Difference between Vision and Mission
• Article Analysis
• Conceptual frame work of Vision
• Core Ideology - Core Values
- Core Purpose
• Envisioned Future - BHAG
- Vivid Description

2. 2
Mission
What is our Business?
Microsoft's mission: To enable people and businesses
throughout the world to realize their full potential.
• Vision
What do we want to become?
Microsoft's vision: A personal
computer in every home running
Microsoft software.

3. 3
• The mission of Farm Fresh Produce is:
“To become the number one produce store in Main
Street by selling the highest quality, freshest farm produce,
from farm to customer in under 24 hours on 75% of our
range and with 98% customer satisfaction.”

4. 4
• The Vision of Farm Fresh Produce is
“We help the families of Main Town live happier and
healthier lives by providing the freshest, tastiest and most
nutritious local produce: From local farms to your table in
under 24 hours.”

5. 5
Vision
Core Ideology
-- Core Value
-- Core Purpose
Envisioned Future
-- BHAG
-- Vivid description

6. 6
Core Value
• What is Core Value?
-- Differs from company to company
-- Choosing core values
-- Mars Group
-- Individual values

7. 7
Core Purpose
• Reason for being
• Cannot be fulfilled & should not be changed
• Five why ??
• It is a Guide & Inspiration
E.g.. 3M , HP, Nike, Sony, Wal-Mart , Walt Disney
• Random Corporate Serial Killer - Game

8. 8
Discovering Core Ideology
• Cannot be Created but only to be discovered
• Meaningful and Inspirational for People Inside
• No Confusion between Core ideology & Core
Statement
• Core Competencies
• Deeper understanding Of Organization

9. 9
BHAG
• Big, Hairy, Audacious Goals!
• Bold missions
• Corporate booster
• Proactive thinking
• Ends justifies the means

10. 10
BHAG
Target Common –enemy Role-model Internal
Transformation

11. 11
Vivid Description
• Translating words to pictures
• Picture Painting
• Essential parts of Vivid description
• Ex: Henry Ford
Ambani’s vision
A P J Abdul Kalam’s Vision 2020

12. 12
Conclusion
“The very essence of leadership is that you have to have a
vision.”
-- Theodore Hesburgh
“Cherish your vision and your dreams as they are the children
of your soul; the blueprints of your ultimate achievements.”
-- Napoleon Hill

13. 13
Thank You!