1.
Driving into the
future of Fintech
with UX Leadership
Stevanus Christopel
VP of Design at OVO

2.
Finance is an integral part of everyday life.
Are you HAPPY with your current
banking experience?

3.
Technology & Innovation play important
roles in financial service since decades ago.
Infrastructure ATM
Internet Banking Mobile Banking
2008
Slow
Down
They tend to focus more on:
● New Rules
● Regulatory
● New Requirements
● etc

4.
BUT...

5.
Innovations continue to grow.
Facebook
WhatsApp
Airbnb
Alibaba
Grab
Tokopedia
Life Transformer
that bring better service & experience to you.
Seamless
Everywhere, everytime
Disruptive Problem Solving

6.
GAP
(especially in UX & Convenience)
Traditional Financial
Services
Customer
Expectation
This is where fintech players are
coming to offer real-life solutions
and addressing the GAP,
like OVO.
Big technology companies are also looking to
expand to financial services.
● Facebook
● Amazon
● Alibaba - Ant Financial
● etc
Traditional Bank
(Backend Technology)
Fintech Disruptors
(Customer Facing)

7.
What does it mean for us?
Your child’s 1st financial account might
be on Facebook, Alibaba or OVO.

8.
Beside that GAP, there’s another problem..
Global population,
(based on World Bank - 2018)
https://www.worldbank.org/en/news/press-release/2018/04/19/financial-incl
usion-on-the-rise-but-gaps-remain-global-findex-database-shows
and in SEA,
(based on KPMG - 2019)
https://theaseanpost.com/article/banking-southeast-asias-unbanked-0
We have to focus and drive financial
inclusion for the unbanked.
Save
Money
Manage
Wealth
Reach
Goals

9.
Because the equal access to
Financial Services is part of
social justice for everyone.

10.
To solve that, we
need to boost their
by understanding
their difference.
Financial Literacy

11.
It requires strong
not only by UX team,
but also the whole
industry.
UX Practices
Government
Regulators
New Startup
(Disruptors)
Other
Companies
(Use Case)
Traditional
Bank

12.
It’s where the strong
is needed for the
organization.
UX Leadership

13.
How OVO drive the future of
Indonesia’s Fintech?

14.
Let’s see Indonesia’s data first..
From the 260m population,
(2018 - Think with Google)
https://www.thinkwithgoogle.com/intl/en-apac/tools-resources/research-stu
dies/all-eyes-e-money-race-reach-180m-unbanked-indonesians/
Some facts - 2018:
Only 11% of e-money app users are regular
users.
Around 66% connected to internet, but less
than 40% have financial apps.
Almost $1 billion e-money TPV, but only
9% unbanked contribute to it.
This is a HUGE OPPORTUNITY,
especially for unbanked.

15.
2017,
OVO start to operate.
2019
We’re the largest digital
payments platform and
Indonesia’s 1st Fintech
Unicorn.
>115M Devices
>500k Merchants
>300k MSMEs
354 Cities

16.
Long tail
use cases
Largest Modern Retail acceptance
>407 malls, >200,000 merchants
#1 Ride hailing
platform
Grab Car, Bike
& Express
Widest Traditional
Retail coverage
>300,000 merchants
Fastest growing
Food Delivery
GrabFood
Digital payments
• Airtime credits
• Electricity
• Insurance
• P2P
• Telco/Tv/Internet
Parking Donation Deals Bills Cinema University
#1 Ecommerce
Platform
Tokopedia
We believe that strong
UX Leadership & Practice
is the main driver for that.
With this hyper-growth, we still strive to
bring Financial Inclusion in Indonesia,
especially for the unbanked population.

17.
How OVO will drive that with
strong UX Leadership?

18.
1.
Bringing
as our strategic
initiatives.
Customer Centricity

19.
2.
Everyone is a
UX Team

20.
3.
Bringing
to earlier phase,
(problem or opportunity).
User Research
Product Request
from BO
Discussion with
PM to build PRD
Product
Workshop
Fixed Product
Roadmap
Design
Research and Solution
Test from Design
BO, PM, Design
discuss to build PRD
Product Workshop
Fixed Product Roadmap
Well-tested Final
Solution from Design
Problem or Opportunity
Identification

21.
4.
Bringing
Design Process with
strong collective
effort.
Inclusive

22.
5.
Strong bond of
between business
and UX.
Metrics
Google’s HEART Framework

23.
How we see
the Future of Fintech Industry?

24.
● Branchless.
● All in your hand experience.
● Less Bankers.
● All Bank in One App.
Digital Banking

25.
● Auto Integration through
open data sharing.
● Driving better financial
spending.
Financial Tracking Bank
E-Commerce
Government
Transportation
Digital Payment
Financial
Tracking

26.
● Personalized Wealth
Management.
● AI-based - ChatBot.
● Less Financial Advisor.
Robo-advisory
https://www.verdict.co.uk/robo-advisors-automation-wealth-management/

27.
● Centralized all-in-one
person assesment.
● Monitor all behaviour,
including daily activities.
● Score as a Service.
Social Score
https://thegouldstandard.com/2018/12/10/the-reality-of-black-mirror-chinas-social-credit-system/

28.
● Cryptocurrency.
● Borderless Financial
Services.
● Financial Transparency.
Blockchain

29.
What else?
It’s OUR JOB to define!

30.
And in 5-10 years from now, when there’s a question:
Are you HAPPY with your current
banking experience?
Everyone will say YES!
It will be a UX success story in Fintech industry.

31.
Thank You..
Any Questions?
Follow our Instagram - @ovo.dsgn
Stevanus Christopel
VP of Design at OVO