Krux Data Matters 2015, Las Vegas
This is a keynote by Krux CEO and co-founder Tom Chavez. In this talk, Tom discusses the past paradoxes in media and advertising and how they have evolved to become today's paradigms.
Topics covered include data management practices around privacy and personalization, the merging roles of marketers and publishers, and how brands today can win from the right data management practices.
Learn more about Krux DMP: http://www.krux.com