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Leveraging Content & Design
TO GROW YOUR FOOD STARTUP
PRESENTER
ALL ROUNDER, CANVA
KRIS HOWARD
@web_goddess
web-goddess.org
Today's Agenda
About Canva Blog Growth
Strategy
The Importance
of Images
Content
Marketing 101
Recommended
Tools
1 2 33
54
Canva makes graphic design simple for everyone.
You can use it to create beautiful and on-brand marketing
materials, socia...
1
Content Marketing 101
2
Content Marketing Benefits
2
Advertising
Content Marketing Benefits
2
Advertising
Reputation
Content Marketing Benefits
2
Advertising
Reputation
SEO
Content Marketing Benefits
2
Advertising
Reputation
SEO
Conversion
Content Marketing Benefits
2
Advertising
Reputation
SEO
Conversion
Education
Blog Growth Strategy
3
Blog Growth Strategy
3
"The Power
of Research:
How We Grew
the Canva Blog's
Traffic by 226.47%"
https://blog.bufferapp.com...
Blog Growth Strategy
3
1. Research the industry landscape.
Blog Growth Strategy
3
1. Research the industry landscape.
2. Study your audience.
Blog Growth Strategy
3
1. Research the industry landscape.
2. Study your audience.
3. Determine your U.S.P.
Blog Growth Strategy
3
1. Research the industry landscape.
2. Study your audience.
3. Determine your U.S.P.
4. Put it all ...
Blog Growth Strategy
3
The Importance of Imagery
4
The Importance of Imagery
4
The Importance of Imagery
4
"The Power of
Images: What We
Learned by Analysing
100 Million Posts"
http://buzzsumo.com/blog...
With image
No image
0 100 200 400
Interactions (shares/likes/comments)
100 Million Posts
On Facebook
372
164
300
OG:images
197 shares
with image
61 shares
no image
On Facebook
OG:images
Example on Facebook
Average shares
Product
Gallery
Photo
Summary
Summary
large image
0.68
1.6
3.5
3.7
16.2
Social Media Traffic
On Twitter
Social Media Traffic
On Twitter
WORDS TO IMAGES
0
40
80
120
160
0-25 25-50 50-75 75-100 100-125 125-150 150-175
The Golden Ratio
Of words to images
SHARES
Story
Process
Comparison
Curated List
Recommended Tools
5
5
5
5
5
Recommended Tools
5
Canva
Buffer
5
Recommended Tools
5
Canva
Buffer
If This Then That (IFTTT)
5
5
Recommended Tools
5
Canva
Buffer
If This Then That (IFTTT)
Roll Your Own
5
5
FAIL
5
M A D E I N C A N V A
Próximos SlideShares
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Talk delivered at the July 9 "Food Tech Australia" meetup in Sydney.

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Leveraging Content and Design to Grow Your Food Startup

  1. Leveraging Content & Design TO GROW YOUR FOOD STARTUP
  2. PRESENTER ALL ROUNDER, CANVA KRIS HOWARD
  3. @web_goddess web-goddess.org
  4. Today's Agenda About Canva Blog Growth Strategy The Importance of Images Content Marketing 101 Recommended Tools 1 2 33 54
  5. Canva makes graphic design simple for everyone. You can use it to create beautiful and on-brand marketing materials, social media graphics and documents. What is Canva? 1
  6. 1
  7. Content Marketing 101 2
  8. Content Marketing Benefits 2 Advertising
  9. Content Marketing Benefits 2 Advertising Reputation
  10. Content Marketing Benefits 2 Advertising Reputation SEO
  11. Content Marketing Benefits 2 Advertising Reputation SEO Conversion
  12. Content Marketing Benefits 2 Advertising Reputation SEO Conversion Education
  13. Blog Growth Strategy 3
  14. Blog Growth Strategy 3 "The Power of Research: How We Grew the Canva Blog's Traffic by 226.47%" https://blog.bufferapp.com/blog-growth-tactics
  15. Blog Growth Strategy 3 1. Research the industry landscape.
  16. Blog Growth Strategy 3 1. Research the industry landscape. 2. Study your audience.
  17. Blog Growth Strategy 3 1. Research the industry landscape. 2. Study your audience. 3. Determine your U.S.P.
  18. Blog Growth Strategy 3 1. Research the industry landscape. 2. Study your audience. 3. Determine your U.S.P. 4. Put it all together.
  19. Blog Growth Strategy 3
  20. The Importance of Imagery 4
  21. The Importance of Imagery 4
  22. The Importance of Imagery 4 "The Power of Images: What We Learned by Analysing 100 Million Posts" http://buzzsumo.com/blog/the-power-of- images-canva-buzzsumo-webinar/
  23. With image No image 0 100 200 400 Interactions (shares/likes/comments) 100 Million Posts On Facebook 372 164 300
  24. OG:images 197 shares with image 61 shares no image On Facebook
  25. OG:images Example on Facebook
  26. Average shares Product Gallery Photo Summary Summary large image 0.68 1.6 3.5 3.7 16.2 Social Media Traffic On Twitter
  27. Social Media Traffic On Twitter
  28. WORDS TO IMAGES 0 40 80 120 160 0-25 25-50 50-75 75-100 100-125 125-150 150-175 The Golden Ratio Of words to images SHARES
  29. Story
  30. Process
  31. Comparison
  32. Curated List
  33. Recommended Tools 5
  34. 5
  35. 5
  36. 5
  37. 5
  38. Recommended Tools 5 Canva Buffer
  39. 5
  40. Recommended Tools 5 Canva Buffer If This Then That (IFTTT)
  41. 5
  42. 5
  43. Recommended Tools 5 Canva Buffer If This Then That (IFTTT) Roll Your Own
  44. 5
  45. 5 FAIL
  46. 5
  47. M A D E I N C A N V A
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Talk delivered at the July 9 "Food Tech Australia" meetup in Sydney.

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