The NFL and its demographics are expected to shift along economic lines. Effects of terrorism, globalization, and demographics on NFL. The "Ghettoization" of football.

1. NFL & The Change of
Demographics
by Kristin Sample

2. Chapter 1: The Challenge of
Organizational Communication
 Globalization
 We now live in a global economy and marketplace
 As transportation and telecommunication systems
improve, we become more connected in economic,
political, organizational, and personal terms.

3. Chapter 1: The Challenge of
Organizational Communication
 Globalization
 Has lead to outsourcing. Businesses move to countries
where labor is cheap.
 Many have multinational or international presence with
employees in different locations worldwide
 Businesses also are present in developing nations

4. Chapter 1: The Challenge of
Organizational Communication
 Globalization & The NFL
 Have tried to spread NFL to countries in Europe, it was
very slow moving.
 Only place outside North America that liked the NFL is
Germany. Had 5 of the 6 NFL Europe teams.
 Some NFL teams have held games in London and
Canada.

5. Chapter 1: The Challenge of
Organizational Communication
 Globalization & The NFL
 Globalization has only stuck in Germany and Mexico.
 Can’t keep fans in Asian market
 Can’t get players from overseas due to lack of exposure
 “NFL has continued to grow as an American sports league
but will ultimately fail due to globalization.”

6. Chapter 1: The Challenge of
Organizational Communication
 Terrorism
 The use of unpredictable violence creating
ongoing fear and suspicion among large groups
of people.
 War on Terror: implications include complex
political negotiations with government entities
and creation/dissemination of organizational
rhetoric to connect institutional goals with public
opinion.

7. Chapter 1: The Challenge of
Organizational Communication
 Terrorism
 Homeland Security: “to ensure effective
organization, establish rules and procedures,
deploy new technology, and educate…”
 How to develop better communication systems
and border security, track terrorism, and develop
ability of first response organizations to deal with
terrorism.

8. Chapter 1: The Challenge of
Organizational Communication
 Terrorism & The NFL:
 NFL has raised security measures since the
attacks on Paris
 Procedures certified and designed by Homeland
Security
 Increase in police and security presence

9. Chapter 1: The Challenge of
Organizational Communication
 Climate Change
 Scientific data shows upward shifts in overall
global temperature, rising sea levels, and
extreme weather events.
 Believe it can be attributed to activities of people
and organizations
 Much of human role can be linked to industrial
revolution

10. Chapter 1: The Challenge of
Organizational Communication
 Climate Change
 Nations argue on how to reduce greenhouse
gases
 Debate about balance of economic opportunity
and environmental health
 Some take the opportunity to sell themselves as
“Green Companies” and raise their level of
environmental responsibility.

11. Chapter 1: The Challenge of
Organizational Communication
 Changing Demographics
 Statistical descriptions of characteristics of a population
such as, age, race, income, education, etc.
 Impact how we communicate, organize, and address
problems in our social world.
 US is very different now than in past decades which
leads to different experiences as we encounter
organizations and communicate with them.

12. Chapter 1: The Challenge of
Organizational Communication
 Changing Demographics
 Changing demographics result in multicultural workplaces.
 Challenge of treating those from different ethnic
backgrounds, races, ages, genders, disabilities, and
sexual orientations in ways that respect these differences.

13. Article Summary
 “Inside Slant: Impact of Chris Borland’s Decision
on NFL Demographics”
 San Francisco 49ers linebacker Chris Borland
unexpectedly retires.
 How will football change now that a healthy, 24-year-
old rising star has walked away from the game
because of concern about future concussions?

14. Article Summary
 “Inside Slant: Impact of Chris Borland’s
Decision on NFL Demographics”
 What will the NFL look like in 10 years?
 Awareness of concussions and their
consequences have risen.
 Recent studies show a drop in youth football
participation

15. “Inside Slant: Impact of Chris
Borland’s Decision on NFL
Demographics”
 The “Ghettoization of Football”
 Argue that eventually all football players will come from
poorer backgrounds.
 Players will come from disadvantaged backgrounds where
sports are viewed as a salvation.

16. “Inside Slant: Impact of Chris
Borland’s Decision on NFL
Demographics”
 The “Ghettoization of Football”
 Wealthier parents will steer children away for fear
of injury and impaired cognitive ability
 Those with better options will probably take them.

17. “Inside Slant: Impact of Chris
Borland’s Decision on NFL
Demographics”
 Gladwell of United States of Football film says “If I’m
spending $30,000 to send my kid to private school, am I
going to let him participate in a sport with some unknown
percent chance of permanently impairing him cognitively?
No way.”
 Calls football a “moral abomination” in which people pay
to watch players maim eachother.

18. Article Summary
 Believe the future NFL players will shift toward a
lower economic class
 56 of 69 surveyed quarterbacks claim to have
grown up in middle class or above homes
 Claim it is different for quarterbacks because of
the unique position, but that they too will start
coming from poorer backgrounds

19. Questions
 How might this “ghettoization” of football impact the NFL
and its fans?
 What extra steps could be taken to educate people on the
real risks and consequences of concussions and other
sports related injuries?
 What can be done to minimize concussions? Could better
gear or better training prevent some of them?

20. Works Cited
Seifert, K. (2015, March 17). Inside Slant: Impact of Chris
Borland's decision on NFL demographics. Retrieved
February 15, 2016, from http://
espn.go.com/blog/nflnation/post/_/id/ 164411/inside-
slant-impact-of-chris-borlands- decision-on-nfl-
demographics
Jordan, A. (2010, March 3). Globalization: The NFL's Future
Depends on It. Retrieved February 15, 2016, from
http://bleacherreport.com/articles/355662- globalization-
the-one-word-that-nfl-fans-should- fear-the-most
Florio, M. (2014, November 14). NFL statement on
stadium security. Retrieved February 15, 2016, from
http://profootballtalk.nbcsports.com/2015/11/14/nfl-
statement-on-stadium-security/