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Product Management 
Kristen Womack 
March 24, 2014
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
What’s your <x>?
Google Women Techmaker Talk: Product Management
Product Management: 
What is it?
Marty Cagan describes 
the job of the product manager as 
“to discover a product that is valuable, 
usable and feasible”.
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
Product Management: 
Why does it matter?
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
What do Product Managers 
actually do?
➔ Set the vision 
➔ Pitch for funding 
➔ Spread the word, evangelize 
➔ Build a plan & roadmap 
➔ Iterate 
➔ Pour over data 
➔ Repeat
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
● Break down problems. 
● Deal well with ambiguity. 
● Adapt as necessary. 
● Be proactive. 
● Communicate well. 
● Collaborate well. 
● Build relationships. 
● Motivate others. 
● Refuse to suck. 
● Are willing to make trade 
offs (but not suck). 
● Think creatively. 
● Take ownership. 
● Care. 
adapted from Matt Khoury 
Your job: get things done
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
By saying NO.
➔ It’s just a small feature
http://insideintercom.io/product-strategy-means-saying-no/
➔ Everyone is asking for it
http://insideintercom.io/product-strategy-means-saying-no/
➔ It won’t take that long
http://insideintercom.io/product-strategy-means-saying-no/
➔ We have nothing else to do
http://insideintercom.io/product-strategy-means-saying-no/
Apple
Apple
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management
Google Women Techmaker Talk: Product Management

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