Communifix Integrated Strategy Creative Digital - Credentials-March 21

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Simple ideas
Delivered.
New Delhi I Credentials Deck : March 2021

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Communifix! - the ideas lab
Communifix! is an Ideas Lab & a creative hotshop. We're a one-stop solution for Marketing Communication, Brand Strategy,
Creative (ATL&BTL) and Digital Solutions. With an in-house team of experienced Creative, PR, Advertising, Product,
Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our
clients in the market place.
S
S
We create

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Brand
Consulting
Brand & Marketing Strategy
Creative &
Design
ATL, BTL & Digital
Digital
Marketing
Social, SEO, LeadGen, PR
Communifix! - the ideas lab
Content
Engine
Videos, VR Films, Infographics

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Analysis
Logic
Linear
Facts
Verbal
Intuition
Creative
Feelings
Arts
Non Verbal
The Brand
Planning Team
The Creative
Team
Our edge: balance creativity & strategy
=

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The ideas lab – branding approach
• To keep the creative idea as the fulcrum.
• To xplore and engage with customers like
friends. This helps us uncover deeper insights.
• To approach every communication challenge
with an integrated marketing approach. Activate
the relevant levers.
• Extended client marketing communications
team
Digital Marketing
Public Relations
Advertising
Events &
Activation
Content
Retail Experience

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The ideas lab – our clients
#FMCG # Fashion Apparel # Technology #Mobile & Internet Services # Food & Beverage #Education # E-Commerce #Travel

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Global brands that trust us
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about
8,100 employees worldwide and fiscal year 2017 sales of $6.0 billion. Clorox markets some of the most trusted and recognized consumer
brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid Plumr® clog removers; Poett® home care
products; Fresh Step® cat litter; Glad® bags, wraps and containers; Kingsford® charcoal; Hidden Valley® dressings and sauces; Brita®
water-filtration products; Burt’s Bees® natural personal care products; and RenewLife® digestive health products.
Barco NV is a technology company that develops visualization and collaboration solutions to help professionals work together, share
information, and project images in cinemas and elsewhere. Its focus is on three core markets: Enterprise, Healthcare and Entertainment.
In 2017, the company realized sales of 1.085 billion euro. It employs 3,600 employees located in 90 countries. The company has 400 granted
patents. Barco is headquartered in Belgium and has a market cap of around Euros 1.2 billion.
Esri is an international supplier of GIS software and geo data based management applications. The company is headquartered in Redlands,
California. Founded as Environmental Systems Research Institute in 1969, today Esri Products like ArcGIS Desktop have 40.7% of the global
market share. In 2014, Esri had approximately a 43 percent share of the GIS software market worldwide, more than any other vendor. The
firm has 3,200 employees in the U.S., and is privately held by its founders. In 2006, revenues were about $660 million. In a 2016 Investor's
Business Daily article, Esri's annual revenues were indicated to be $1.1 Billion, from 300,000 customers ($4000/customer/year).
The Australian Trade and Investment Commission (Austrade) is the Australian Government’s international trade promotion and investment
attraction agency. We help international buyers source Australian goods and services, and outline what is available for international students
who would like to study at our top-ranking educational institutions. Austrade can provide your company with the information and the right
industry and government contacts needed to establish or expand a business in Australia.

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Global brands that trust us
TUI Group is a Anglo-German travel and tourism company headquartered in Hannover, Germany with a Revenue of €18,535 million. It is the
largest leisure, travel and tourism company in the world, and owns travel agencies, hotels, airlines, cruise ships and retail stores. The group
owns six European airlines - the largest holiday fleet in Europe - and nine tour operators based in Europe.
Avery Dennison Corporation is a global manufacturer and distributor of pressure-sensitive adhesive materials, apparel branding labels and
tags, RFID inlays, and specialty medical products. The company is headquartered in Glendale, California. It is ranked 435 on the 2015
Fortune 500 list with a total sales of $6 billion. The company operates in more than 50 countries and 25,000 employees worldwide.
The Jubilant Bhartia Group, with global workforce of around 36,000 employees, has a strong presence in diverse sectors like
Pharmaceuticals, Life Science Ingredients and Drug Discovery Services, Performance Polymers, Food Service (QSR), Food, Auto, Consulting
in Aerospace and Oilfield Services. Jubilant Bhartia Group has three flagships Companies- Jubilant Life Sciences Limited, Jubilant FoodWorks
Limited and Jubilant Industries Limited, listed on Indian Stock Exchanges.
A platform that puts merchants at the center. Everyday merchants use our platform to increase revenue whilst reducing costs,
complexity and risks. This gives us a unique opportunity to participate in their growth journey. We obsess about merchants’ needs,
revenue generation strategies, last-mile retail transaction technologies, data analysis and experiences for their shoppers and
customers. We offer a full-stack merchant platform that is a unique blend of technology and financial solutions.

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the ideas lab – core team
SHARIQUE
IDEAS PARTNER – CREATIVE HEAD
(24 YEARS, Creative, Artist)
WINNER AT CANNES (2008)
Agency: Clarion, Mudra, Rediffusion, Publics, LOWE
Brands: DABUR, Nestle, VOLVO, Hindustan Motors,
AIRTEL, HP, ABN AMRO, SAMSUNG
KRISHANU
IDEAS PARTNER – STRATEGY
(22 YEARS, BRANDING, PRODUCT, PR, ADVERTISING)
WINNER AT SINGTEL START-UP WEEKEND (2012)
Brand & Marketing:
EASY BILL (Hero Group) & AIRCEL (MAXIS)
Marketing Communications
Perfect Relations, Mudra, Capital, Saatchi & Saatchi
BRANDS MANAGED: Dabur Hajmola, HBO, Escotel, LG
Mother Dairy, Samsung
THE IDEAS LAB WORKS WITH 14 SPECIALISTS
CORE: ART, DESIGN, COPY, CONTENT, DIGITAL MARKETING – SEO, SEM, SOCIAL
EXTENDED: ENGAGEMENT & ACTIVATION, EVENTS, PR, RETAIL, ANIMATION & VIDEOS
SAURABH
IDEAS PARTNER – MARTECH CTO
(18 YEARS)
MISHA
IDEAS PARTNER – CONTENT HEAD
(20 YEARS, Market Access, MarCom, PR, Content)
STARTED MARCOM DIVISION for SDI
Brands & Marketing:
DABUR India, NIIT Technologies, British High
Commission (BHC), Scottish Development International
(SDI), Trade & Investment, British Columbia
SIDHARTHA
IDEAS PARTNER – DIGITAL MARKETING LEAD
(14 YEARS)

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Strategy Lead KRISHANU
CO-FOUNDER - IDEAS PARTNER – BRAND PLANNER
(20 YEARS, BRANDING, PRODUCT, PR, ADVERTISING)
WINNER AT SINGTEL START-UP WEEKEND (2012)
INDIVIDUAL WORK EXPERIENCE:
PR AGENCY: Perfect Relations
BRANDS MANAGED: Schindler, Swiss Embassy, TRAI, CMC, RICOH
AD AGENCIES: DDB - Mudra, Publics - Capital, Saatchi & Saatchi
BRANDS MANAGED: Dabur, HBO, Escotel, LG, Mother Dairy, BPCL
MARKETING & BRANDING: EASYBILL (Hero Group), AIRCEL (Maxis Group)
LOVES:
Driving, Traveling, Foodie, Photography, Music, Architecture & Miniatures
EDUCATION:
International Business (MBA), Indian Institute of Foreign Trade, New Delhi, India.
Masters in Digital Marketing & Communications, MICA, Ahmedabad, India.
Harvard Business School – ‘Next Generation Manager’ – Certificate Program
Bachelor of Commerce
Languages: English, Hindi & Bengali

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Creative Lead SHARIQUE
CO-FOUNDER - IDEAS PARTNER – CREATIVE HEAD
(22 YEARS, ADVERTISING, ART & STORYTELLER)
WINNER AT CANNES (2008)
AD AGENCIES: Clarion Bates, DDB - Mudra, Rediffusion, Publics, LOWE
BRANDS MANAGED: Nestle, Dabur, VOLVO, Hindustan Motors, Mitsubishi, Airtel,
Hewlett Packard, ABN AMRO Bank, SAMSUNG
LOVES:
History & Historical Reading, Philatelist, Traveling, Gamer, Foodie, Air Force Fighter
Planes
EDUCATION:
College of Arts, New Delhi.
Bachelor of Science
Languages: English, Hindi & Arabic

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Content Lead MISHA
IDEAS PARTNER – INTERNAL COMMUNICATIONS - CONSULTANT
(20 YEARS, ECONOMIC DEVELOPMENT & MARCOM)
STARED THE MAR-COM DIVISION FOR SCOTLAND DEVELOPMENT
INTERNATIONAL (SDI) IN ASIA PACIFIC REGION
BRANDS & CORPORATES:
DABUR India, NIIT Technologies, British High Commission (BHC), Scottish
Development International (SDI), Trade & Investment, British Columbia
LOVES:
Music, Singing, Painting, Traveling,
EDUCATION:
IMT, Ghaziabad
Bachelor of Commerce
Languages: English, Hindi & Punjabi

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About Pine Labs
Pine Labs is shaping the future of merchant commerce in Asia. We are delivering
cutting-edge fintech solutions, built using our technology prowess and fuelled by
our zeal to innovate and solve problems.
The Challenge
To charge-up & gear-up merchants for the 2020 festive season.
A transformation story, from the rather grim mood in early 2020 to booming
business and festive cheer.
Give your customers frictionless and flexible ways to buy big ticket items using
Pay Later EMI– no matter where they like to shop!
Target Audience
Merchants & End Consumers across MCC Segments:
Electronics, Consumer Durables & Mobiles
Interventions
Video Film
Print Ad
Point of Sale
Social
E-mailer Campaign
Brochures
Outcomes
150% growth in Pay Later transactions during the festive period
B2B MarCom Outreach Program

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About Pine Labs
Pine Labs is shaping the future of merchant commerce in Asia. We are delivering
cutting-edge fintech solutions, built using our technology prowess and fuelled by
our zeal to innovate and solve problems.
The Challenge
To charge-up & gear-up merchants for the 2020 festive season.
A transformation story, from the rather grim mood in early 2020 to booming
business and festive cheer.
Give your customers frictionless and flexible ways to buy big ticket items using
Pay Later EMI– no matter where they like to shop!
Target Audience
Merchants & End Consumers across MCC Segments:
Electronics, Consumer Durables & Mobiles
Interventions
Video Film
Print Ad
Point of Sale
Social
E-mailer Campaign
Brochures
Outcomes
150% growth in Pay Later transactions during the festive period
Contactless Payment: MarCom Outreach Program

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About AusTrade
The Australian Trade and Investment Commission (Austrade) is the
Australian Government’s international trade promotion and
investment attraction agency.
The Challenge
To create & implement a effective Marketing Communications
Outreach Program & a high decibel announcement of Australia-India
Business Exchange (AIB-X) as a part of the larger India - Australia
Economic Strategy 2035 initiative.
Target Audience
Businesses, Governments, Lobby & Influencers for
Education, Premium Foods, Wine, Infrastructure, Health & Beauty
Interventions
Video /Films
Influencer Marketing
Social Media Marketing
E-mailer Campaign
Trade Dossiers
Events
Outcomes
151 delegates
7 Cities
7 Industries
87 Organisations
89 engagements
490 business meetings
Trade & Investment: B2B MarCom Outreach Program

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Trade & Investment: B2B MarCom Outreach Program

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Trade & Investment: B2B Social Media Marketing

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About Barco
Barco a global technology company, designs and develops networked visualization
products for the Entertainment, Enterprise and Healthcare markets. Barco has its own
facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe,
North America and APAC.
The Challenge
To create targeted B2B creative communication for various Barco products & services
that increases brand affinity & establishes it as an ace, high end technology leader in the
visualization space.
Target Audience
CXO, CTO, Top Management
IT Professionals
Government & Private Project Heads
Government, PSU’s, Technocrats
Control Room Engineers & IT Professionals, Distributor & Channel Partners
Corporate, Healthcare Sector, Entertainment Sector
Interventions
Barco Smart City Solutions:
Video Film
Trade Magazine Print Ads
Direct Mailer Campaign (Award Winner)
E-mailer Campaign
Product Brochures
Product Presentations
Barco Smart City Solutions: Outreach Campaign

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Barco is the world market leader in visualisation technology. With a wide suit of high end products and solutions, they are
ready to take on #SmartCity Visualisation Solutions. This video created by us captures Barco's vision of #smarter cities.
https://youtu.be/myo5Dv8MAuo
Click to Play:

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Barco Upgrade Legacy Video Walls
The Challenge
Barco's upgrade kits allow you to get the most out of your investment, by introducing the
latest technology into your existing visualization solution. This not only lets you benefit
from higher brightness and resolution, but also extended lighting source lifetime, higher
reliability, and lower power consumption.
Target Audience
Information Technology Professional
Control Room Engineers & IT Professionals
Interventions
Direct Mailer Campaigns
E-Mailer Campaigns
Business Presentation Decks
Business Magazine & Trade Print
Brochure & Product Catalogues
Direct Mailer #1
Barco Upgrade Legacy Video Wall : Outreach Campaign

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E Mailers
Barco Upgrade Legacy Video Wall : Outreach Campaign

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The Challenge
Barco Business projectors includes a perfect match for every possible professional
environment – from small to large meeting rooms, conference rooms, boardrooms,
classrooms and auditoriums.
Target Audience
Information Technology Professional
Control Room Engineers & IT Professionals
Interventions
Direct Mailer Campaign
E-Mailer Campaigns
Barco Digital Projectors: Color Precision
Direct Mailer #1

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Barco Digital Projectors: Color Precision
Direct Mailer #2
E Mailers

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The Challenge
ClickShare makes connecting to the meeting room’s video system a matter of clicking a button.
This one click wonder not only helps the presenter get the presentation on-screen in a second, but
it also allows the other people in the meeting to participate more actively. Sharing can be done via
laptop PC or MAC, or via iOS and Android-powered mobile devices. The result is enhanced
meeting efficiency and better decision-making.
Target Audience
Corporate Offices & Institutions
SOHO, Co-Working Spaces
Information Technology Professionals
Interventions
E-Mailer Campaigns
Barco ClickShare
Product : ClickShare

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The Challenge
ClickShare makes connecting to the meeting room’s video system a matter of clicking
a button. This one click wonder not only helps the presenter get the presentation on-
screen in a second, but it also allows the other people in the meeting to participate
more actively. Sharing can be done via laptop PC or MAC, or via iOS and Android-
powered mobile devices. The result is enhanced meeting efficiency and better
decision-making.
Target Audience
Corporate Offices & Institutions
SOHO, Co-Working Spaces
Information Technology Professionals
Interventions
E-Mailer Campaigns
Case Studies & Customer Stories
White Papers
Barco ClickShare
Direct Mailer #1

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What comes next is India.
Marketing Partners for Clorox in India & Sri Lanka

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Our mandate & responsibilities for
Clorox India & Sri Lanka
• Brand strategy & positioning for market/country
• Market Research & Testing
• Creative strategy & communication development
• Clorox India Website & SEO
• Digital Marketing
– Creative strategy & execution for Social & Google AdWords
– Digital Media Planning & Buying
• Print Production, PoSM & Merchandise

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Focusing on Select
Consumer Segments
Pockets or Market Segments
of Super Growth
Omnichannel Strategy
to drive seamless experience
Strategic growth pillars for Clorox

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Driving Familiarity
Clorox India: Social India Assets
Display &
Video Ads
Digital PR &
3rd Party Sites
Search
Dominate Instagram Facebook YouTube LinkedIn Custom
Audience
Build Audience
on Views
+
Viewers to
Re-Market
+
Site Visitor with
some offer to
Convert
Partner with
Celeb Home
Show
(Vogue & Fox)
+
Store Ext. Ads
+
Book your Trial
+
Coupons
1. Native Ads Push
2. Digital PR
3. Try at home
4. Virtual Assistant
to guide the right
one for you
5. WtsAapp
Business to
support you
6. Content with -
Vogue, Fox, Etc.
7. Endorsements
from Influencers.
Create Awareness to drive ‘First Trial’
Brand Ethos
& Purpose
+
Book a Demo
+
Consumer
Stories &
Feedback
Tease – Amplify - Echo
Target:
Foreign Travel/
Hollywood/ Channels/
Netflix/ Streaming
Channels/ Ted /
Startup/ Inspiration
Target
Business
Owners &
High income
Groups
+
Clorox
Certified
Workplace
Clorox India Microsite & E Commerce
High Profile
Audience buy
on Paper
Conversion &
Exposed
Audience
+
Users for
Penetration
Celebrate
Beautiful Places
(Hotels, Homes,
Locations,
Restaurants term
them as Clorox
Certified)
Digital Marketing Strategy

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Clorox Manual Toilet Bowl Cleaner
Campaign Objectives:
• Create awareness around POD - “No brushing required. Just flush”
• Induce first-trial
• Drive traffic to Clorox India website

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FB - Carousal Ad
Clorox Manual Toilet Bowl Cleaner

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Clorox Disinfecting Wipes
Campaign Objectives:
• Create awareness around POD - “Cleans what you see & also what you can’t”
• Educate target audience about benefits & use case scenarios
• Induce first-trial
• Drive traffic to Clorox India website

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FB - Carousal Ad : Use Case Scenarios

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Clorox India
Announcement
MTBC Campaign
CDW Campaign

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H1
Clorox India Product Launch
• India Website
• Trade & distribution launch
• Product 1: Toilet Bowl Cleaner
• Clorox on Big Basket
Marketing & Sales
Initiatives
Performance Campaign & Sales Drive
• Product 2: Disinfecting Wipes
• Product 3: PineSol
• Festive Campaign
• Sri Lanka Launch
Performance Campaign & Sales Drive
• Big Basket Campaign
• Clorox on Amazon
• Clorox Brand Campaign
H2 H3
Results: Clorox performance campaign

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Key differentiators
• Experiential Tool - ‘Learning by Doing’ –
mobile based simulation, experiments,
games & more
• Encourages ‘Self-Learning at own pace’
• Adaptive Testing – Performance based
progressive pre & post-tests
• Reinforces Understanding of Concepts,
hence better retention & improved exam
performance
The product
key marketing objectives
• max. reach (awareness) and amplify limited
marketing efforts in the most cost effective
way
• generate max. ‘qualified leads’ by targeting &
optimizing the ‘LeadGen Module’ among the
relevant target audience
• improve overall profitability and lowering the
cost per ‘Qualified Lead’ & ‘Subscription’

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Awareness Paid Users
• Impressions
• Engagement
• Clicks
• Online Payment
• PayTM
• Credit /Debit Card
• Free Registration
• 7 Days Free Trial
• Discover Content
• Pricing Packages
• Discounts
Subscription
Trial/ Evaluation Renewal
Content Engine Lead Generation Lead Nurture Closure Loyalty
• Lead Capture Engine
• Re-Marketing Tools
• CleverTap Analytics
• Social Engine
• Video Brand Content
• Groups & Blogs
• AdWords: ASO/SEO
• Reputation Management
• Outbound Calling (Demo Video)
• Fleet-on-Street (Demo)
• In-App Notifications
• CleverTap Re-Marketing
• Emailer Campaign
• Mobile Campaign
• In-App Campaign
• Emailer Campaigns
• CleverTap Re-Market
• POS Collection
• MGM
• Loyalty Points
• Bonus Renewal
The LeadGen Funnel : MarkSharks
• In-App Campaign
• CleverTap Re-Market
• Emailer
• Mobile Campaign

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Segment Profiling
Mrs. Archana Mehta Barrier:
(What is stopping them from using MS now)
Challenges:
(What could trigger a change to overcome that
specific barrier)
For Students For Parents
Key Influencers:
1. Class topper/ Peer group
2. Teachers
3. Seniors/ Siblings
4. Role models/ Achievers
5. Student councilor

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ASO/SEO
• Keyword Management/Optimization
• Clever Tap integration with App Store – Define &
Manage Events
• Campaign Measurement Tools
• PPC campaign
• Session Visits
• Trends & Insights
• Time Spent/Session
• Bounce Rates
• Click for video/ siders
• Reviews & ratings
• Downloads

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Social Engagement Video Campaigns

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In App Notifications – CleverTap Analytics

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Social Campaign – Results
Student 1
Student 2
Student 3
Parent 1
Parent 2
Parent3
Video
Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent 3
Class 8 Class 9
A - Facebook

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AdWords Campaign – Results
Student 1
Student 2
Student 3
Parent 1
Parent 2
Parent3
Video
Class 8 Class 9
CBSE 8th Science &
Maths
How do you plan to Get
Ahead?
When You are behind in
the Syllabus
CBSE 8th Science &
Maths
Will you be Ready for
your Exams?
Change the way you
Learn!
CBSE 8th Science &
Maths
Not able to keep pace
with class?
Try Self Learning at your
Own Pace!
CBSE 8th Science &
Maths
Your Child Scored
poorly?.
because you were not
concentrating
CBSE 8th Science &
Maths
Not Happy with your
Child's Grade?
Change the Way your
Child Learns!
CBSE 8th Science &
Maths
you aced the client
meeting.
How your child can
Ace the Exams?
B – Google Text

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Display Campaign – Results
Student 1
Student 2
Student 3
Parent 1
Parent 2
Parent3
Video
Class 8 Class 9
B – Google Display

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Government of India: National Conference
The National E Governance Conference is a very prestigious annual mega event under the Ministry of Information & technology (IT),
Government of India. All State Government IT Ministries & E-Governance authorities are represented at this conference hosted by
different state every year.
In January 2017, the conference was hosted by our client, the Government of Andhra Pradesh.
Interventions
- Virtual Reality Film
- Animation Films
- Creative Design
- Event Merchandise
- Printing
- Outdoor
- All Event Creatives

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National E-Governance Conference
Live at the Event Venue

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Virtual Reality (VR) Film
CLICK HERE TO PLAY THE VIDEO on MOBILE:
https://youtu.be/kkHok6d2C_Y

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Animation Film for Government
CLICK HERE TO PLAY THE VIDEO:
https://youtu.be/NYlyaOjpZVE?list=PLTi7OvcXMl_9F2WKYs5en9M8yKKxC-fyD

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Animation Film for Government
CLICK HERE TO PLAY THE VIDEO:
https://youtu.be/fmwDyGZw-MI?list=PLTi7OvcXMl_9F2WKYs5en9M8yKKxC-fyD

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National E-Governance Conference

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Some of our Other Work across Categories

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Eat-O Noodles - Brand Laddering
UNLIMITED
FUN
It’s a fun experience
that gets triggered
when having the
noodles
A complete tasty meal for your
kids
An irresistible taste with the goodness of
vegetables prepared with the latest hot air
cooking process.
Value Proposition
For young kids, where snacking is a part of the growing-up process and
mother are always looking at new ways of serving quick meal to keep the
kids happy & content, EAT-O FUN TREAT, is the perfect fun experience
that gets triggered when having the irresistibly tasty noodle.

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Brand: Bikers Café
Insight: ‘While everyone does not indulge in biking, most of us get a high with the thought of
experiencing the bikers lifestyle – Road, Rugged, Women, Music and Dope! Bringing this
alive was the challenge at Bikers Café.
Result: ‘A complete brand re-fresh including a roaring success of Biker Café at Kolkata.
Logo & Brand Refresh

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Brand: ‘Kailash Amrit Water’
Insight: ‘Mystic and spiritual, the source of the sacred water is truly from the source –
12000 feet at Mount Kailash, village Ali, Tibet. Ironic, the biggest challenge was to
convince consumers exactly that.
Result: China successfully launched. India Launch, June 2017

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Communifix Communication Pvt. Ltd.
the ideas lab
Brand Strategy I Creative I Digital Marketing I Content I Films & Videos
Krishanu Datta
Ideas Partner & CEO
+91 9811634746
krishanu@communifix.in
Krishanu.communifix@gmail.com
Sharique Khan
Ideas Partner & Chief Creative Officer
+91 9871748589
sharique.communifix@gmail.com
New Delhi HQ Office: C1/146, 3rd Floor, Lajpat Nagar, Part 1 (near DefCol Flyover), New Delhi - 110024

Communifix Integrated Strategy Creative Digital - Credentials-March 21

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Communifix Integrated Strategy Creative Digital - Credentials-March 21