SlideShare a Scribd company logo
1 of 12
Gender Equality
By: Dr. Krishan Kant,
Principal, CRDAV Girls College of Education, Ellenabad(Sirsa)Haryana
kantkulria@gmail.com, +9190506-20202
Concept of Gender Equality:
•Gender equality, also known as sexual
equality or equality of the sexes, is the state of equal
ease of access to resources and opportunities
regardless of gender, including economic participation
and decision-making; and the state of valuing different
behaviors, aspirations and needs equally, regardless of
gender.
Gender Equality
Gender equality
Gender equality is a basic human right and described as; “all human
beings are born equal”. It means that everyone, whether born as male,
female or intersex, should be able to develop their full potential and live
in freedom and dignity. Examples of gender equality are;
•Equal access to education
•Equal access to mobility
•Equal job opportunities and salaries
•Freedom of marrying who you want
•Equal divorce rights
•Equal access to social and recreational life.
•Freedom of choice.
Gender Stereotypes :
• Gender stereotypes refer to clichés which a man or woman is supposed to
do or be like:
• Women are nurses, not doctors
Men are doctors, not nurses
Women are supposed to cook and do house work
Men are supposed to have a job
Women are caring and friendly
Men are though and messy
Women are followers
Men are leaders
Women should look pretty
Men should be good in sports
• Gender roles are not natural to men or women, rather, they are learned
and imposed by social values! But everything that a man can do, a woman
can do too, and vice versa!
Causes of Gender Inequality:
Here are 8 primary causes of gender discrimination:
• Religious matters (preference for boys).
• Bad mentality. Most people still think that women are too
weak to perform serious work and obtain top positions.
• Rigid culture and traditions.
• Educational level and illiteracy.
• A lack of enough empowerment.
• Unequal pay for equal (and even bigger) work if compared
with men.
• Poverty (makes women do low paid job, one of the reasons
why they got involved in human trafficking and prostitution).
• Lack of medical care.
• Patriarchal Society.
LEGISLATIONS FOR ENABLING GENDER JUSTICE IN INDIA
• Article 14 provides for equality before the law, or for the equal protection of laws. The
equality provided herein is therefore two pronged: equality before the law means that
the State shall not discriminate between two citizens – every person is the same in the
eyes of the law.
• Article 15 (1) explicitly prohibits any discrimination on the basis of sex; it states, ‘The
State shall not discriminate against any citizen on grounds only of religion, race, caste,
sex, place of birth or any of them.’ This does not prevent the State from taking
affirmative action in favor of women. Under Article 15(3), the State is provided with the
power to make special provision for women and children.
• Article 16 provides for equality of opportunity of all in matters relating to public
employment or appointment to any office; it specifically forbids discrimination on the
grounds of sex.
• Article 16 (2) reads: ‘No citizen shall, on grounds only of religion, race, caste, sex,
descent, place of birth, residence or any of them, be ineligible for, or discriminated
against in respect or, any employment or office under the State.’
• Article 39 provides for securing the right to an equal means of
livelihood for both men and women and that both men and women
have the right to equal pay.
• Article 42 provides for securing just and humane conditions of work
and for maternity relief.
IPC Acts for Gender Protection
• While there are various crimes defined under the Indian Penal Code,
1860 (IPC) of which both men and women can be victims (robbery,
theft, murder, etc.), but there are a few crimes which fall under the
category of crimes against women, defined under the Indian Penal
Code (IPC), 1860:
1.Rape (Sec. 376 IPC)
2.Kidnapping & Abduction for different purposes ( Sec. 363-373)
3.Homicide for Dowry, Dowry Deaths or their attempts (Sec. 302/304-B IPC)
4.Torture, both mental and physical (Sec. 498-A IPC)
5.Molestation (Sec. 354 IPC)
6.Sexual Harassment (Sec. 509 IPC)
Some other legislation for Gender Equality
• The Employees State Insurance (ESI) Act, 1948.
• The Maternity Benefit Act (MB Act), 1961.
• The Sexual Harassment of Women at Workplace (Prevention, Prohibition
and Redressal) Act, 2013.
• The Criminal Law Amendment Ordinance, 2018: This ordinance provides
the death penalty for rape of girls below 12 years of age.
• Women’s Reservation Bill: The Women’s Reservation Bill is a pending bill
which has sought to amend the Constitution of India to reserve thirty-three
percent (one-third) of the total seats in Lok Sabha-the Lower House of
Parliament and all state legislative assemblies for women.
Govt. Policies for Girls In India
• Beti Bachao Beti Padhao
• Sukanya Samriddhi Yojana
• Balika Samriddhi Yojana
• CBSE Udaan Scheme
• National Scheme of Incentive to Girls for Secondary Education
• Dhanalakshmi Scheme
• Ladli Scheme of Haryana
Measures to Eradicate Gender Inequality
• Talk to women and girls.
• Let girls use mobile phones
• Stop child marriage and sexual harassment
• Make education gender sensitive
• Raise aspirations of girls and their parents
• Empower mothers
• Give proper value to ‘women’s work’
• Get women into power
• Encourage women into non-traditional vocations
• Work together
• Stop the violence
• Beware the backlash
Thank You

More Related Content

What's hot

Gender discrimination
Gender discriminationGender discrimination
Gender discrimination
gm125
 
Gender inequalities
Gender inequalitiesGender inequalities
Gender inequalities
Steven Heath
 
Women's empowerment in india
Women's empowerment in indiaWomen's empowerment in india
Women's empowerment in india
Shwetketu Rastogi
 
Gender equality
Gender equalityGender equality
Gender equality
awidzinska
 

What's hot (20)

Gender discrimination
Gender discriminationGender discrimination
Gender discrimination
 
Importance of-gender-equality
Importance of-gender-equalityImportance of-gender-equality
Importance of-gender-equality
 
Gender Equality
Gender EqualityGender Equality
Gender Equality
 
Gender equality
Gender equalityGender equality
Gender equality
 
Gender inequality
Gender inequalityGender inequality
Gender inequality
 
Gender Discrimination
Gender DiscriminationGender Discrimination
Gender Discrimination
 
Gender=equality
Gender=equalityGender=equality
Gender=equality
 
Women empowerment
Women empowermentWomen empowerment
Women empowerment
 
Gender Discrimination
Gender DiscriminationGender Discrimination
Gender Discrimination
 
Gender inequality (1)
Gender inequality (1)Gender inequality (1)
Gender inequality (1)
 
Gender inequalities
Gender inequalitiesGender inequalities
Gender inequalities
 
Gender inequality11(0)
Gender inequality11(0)Gender inequality11(0)
Gender inequality11(0)
 
Gender inequality
Gender inequalityGender inequality
Gender inequality
 
Gender equality
Gender equalityGender equality
Gender equality
 
Gender Discrimination & Women Empowerment
Gender Discrimination & Women EmpowermentGender Discrimination & Women Empowerment
Gender Discrimination & Women Empowerment
 
Women’s Rights & SDGs: Concepts, Tools and Practical Action Points
Women’s Rights & SDGs: Concepts, Tools and Practical Action PointsWomen’s Rights & SDGs: Concepts, Tools and Practical Action Points
Women’s Rights & SDGs: Concepts, Tools and Practical Action Points
 
Women's empowerment in india
Women's empowerment in indiaWomen's empowerment in india
Women's empowerment in india
 
Gender equality
Gender equalityGender equality
Gender equality
 
Gender inequlity
Gender inequlityGender inequlity
Gender inequlity
 
Gender Equality
Gender Equality Gender Equality
Gender Equality
 

Similar to Gender equality

Similar to Gender equality (20)

RIGHTS OF SPECIAL GROUPS
RIGHTS OF SPECIAL GROUPSRIGHTS OF SPECIAL GROUPS
RIGHTS OF SPECIAL GROUPS
 
Fundamental Rights of individual, women and child.pptx, sociology, Bsc Nursin...
Fundamental Rights of individual, women and child.pptx, sociology, Bsc Nursin...Fundamental Rights of individual, women and child.pptx, sociology, Bsc Nursin...
Fundamental Rights of individual, women and child.pptx, sociology, Bsc Nursin...
 
Constitutional provisions on Gender in Bangladesh
Constitutional provisions on Gender in BangladeshConstitutional provisions on Gender in Bangladesh
Constitutional provisions on Gender in Bangladesh
 
Constitutional provisions on gender bangladesh
Constitutional provisions on gender  bangladeshConstitutional provisions on gender  bangladesh
Constitutional provisions on gender bangladesh
 
Equality vs equity
Equality vs equity Equality vs equity
Equality vs equity
 
Lgbtqi presentation_Ruchika Gupta.pptx
Lgbtqi presentation_Ruchika Gupta.pptxLgbtqi presentation_Ruchika Gupta.pptx
Lgbtqi presentation_Ruchika Gupta.pptx
 
Gender based bias
Gender based biasGender based bias
Gender based bias
 
equality
equalityequality
equality
 
sst {Equality ppt }sargam verma B.ed 2nd year.pdf
sst {Equality ppt }sargam verma B.ed 2nd year.pdfsst {Equality ppt }sargam verma B.ed 2nd year.pdf
sst {Equality ppt }sargam verma B.ed 2nd year.pdf
 
Rights of special groups: children, women, aged, HIV, handicapped.
Rights of special groups: children, women, aged, HIV, handicapped.Rights of special groups: children, women, aged, HIV, handicapped.
Rights of special groups: children, women, aged, HIV, handicapped.
 
The reservation policies of india
The reservation policies of indiaThe reservation policies of india
The reservation policies of india
 
Siddharth narrain nazariya-workshop-trans_2015_aug22
Siddharth narrain nazariya-workshop-trans_2015_aug22Siddharth narrain nazariya-workshop-trans_2015_aug22
Siddharth narrain nazariya-workshop-trans_2015_aug22
 
Women empowerment
Women empowermentWomen empowerment
Women empowerment
 
THE CONSTITUTIONAL STATUS OF WOMEN IN INDIA
THE CONSTITUTIONAL STATUS OF WOMEN IN INDIATHE CONSTITUTIONAL STATUS OF WOMEN IN INDIA
THE CONSTITUTIONAL STATUS OF WOMEN IN INDIA
 
Gender justice
Gender justiceGender justice
Gender justice
 
Human rights
Human rightsHuman rights
Human rights
 
Women legal rights
Women  legal rightsWomen  legal rights
Women legal rights
 
Green Modern Conservation Presentation (2).pptx
Green Modern Conservation Presentation (2).pptxGreen Modern Conservation Presentation (2).pptx
Green Modern Conservation Presentation (2).pptx
 
Fundamental Duties and rights
Fundamental Duties and rightsFundamental Duties and rights
Fundamental Duties and rights
 
Gender Sensitisation at work place .pptx
Gender Sensitisation at work place .pptxGender Sensitisation at work place .pptx
Gender Sensitisation at work place .pptx
 

More from DR KRISHAN KANT

Variables & Functions of Teaching शिक्षण के चर व कार्य.pptx
Variables & Functions of Teaching  शिक्षण के चर व कार्य.pptxVariables & Functions of Teaching  शिक्षण के चर व कार्य.pptx
Variables & Functions of Teaching शिक्षण के चर व कार्य.pptx
DR KRISHAN KANT
 

More from DR KRISHAN KANT (14)

Variables & Functions of Teaching शिक्षण के चर व कार्य.pptx
Variables & Functions of Teaching  शिक्षण के चर व कार्य.pptxVariables & Functions of Teaching  शिक्षण के चर व कार्य.pptx
Variables & Functions of Teaching शिक्षण के चर व कार्य.pptx
 
Teaching शिक्षण.pptx
Teaching शिक्षण.pptxTeaching शिक्षण.pptx
Teaching शिक्षण.pptx
 
Gender Mainstreaming.pptx
Gender Mainstreaming.pptxGender Mainstreaming.pptx
Gender Mainstreaming.pptx
 
Lesson Plan पाठ योजना.pptx
Lesson Plan पाठ योजना.pptxLesson Plan पाठ योजना.pptx
Lesson Plan पाठ योजना.pptx
 
Diversity.pptx
Diversity.pptxDiversity.pptx
Diversity.pptx
 
Skill of introducing the lesson
Skill of introducing the lessonSkill of introducing the lesson
Skill of introducing the lesson
 
Micro teaching सूक्ष्म शिक्षण
Micro teaching  सूक्ष्म शिक्षणMicro teaching  सूक्ष्म शिक्षण
Micro teaching सूक्ष्म शिक्षण
 
Media as an agency of education
Media as an agency of educationMedia as an agency of education
Media as an agency of education
 
Family as an agency of education
Family as an agency of educationFamily as an agency of education
Family as an agency of education
 
Community as an agency of education समुदाय शिक्षा
Community as an agency of education    समुदाय शिक्षाCommunity as an agency of education    समुदाय शिक्षा
Community as an agency of education समुदाय शिक्षा
 
Agencies of education
Agencies of educationAgencies of education
Agencies of education
 
Sex and gender
Sex and genderSex and gender
Sex and gender
 
IEP individualized education plan
IEP  individualized education planIEP  individualized education plan
IEP individualized education plan
 
Concept & need of Inclusive Education
Concept & need of Inclusive EducationConcept & need of Inclusive Education
Concept & need of Inclusive Education
 

Recently uploaded

Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 

Recently uploaded (20)

2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 

Gender equality

  • 1. Gender Equality By: Dr. Krishan Kant, Principal, CRDAV Girls College of Education, Ellenabad(Sirsa)Haryana kantkulria@gmail.com, +9190506-20202
  • 2. Concept of Gender Equality: •Gender equality, also known as sexual equality or equality of the sexes, is the state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision-making; and the state of valuing different behaviors, aspirations and needs equally, regardless of gender.
  • 3. Gender Equality Gender equality Gender equality is a basic human right and described as; “all human beings are born equal”. It means that everyone, whether born as male, female or intersex, should be able to develop their full potential and live in freedom and dignity. Examples of gender equality are; •Equal access to education •Equal access to mobility •Equal job opportunities and salaries •Freedom of marrying who you want •Equal divorce rights •Equal access to social and recreational life. •Freedom of choice.
  • 4. Gender Stereotypes : • Gender stereotypes refer to clichés which a man or woman is supposed to do or be like: • Women are nurses, not doctors Men are doctors, not nurses Women are supposed to cook and do house work Men are supposed to have a job Women are caring and friendly Men are though and messy Women are followers Men are leaders Women should look pretty Men should be good in sports • Gender roles are not natural to men or women, rather, they are learned and imposed by social values! But everything that a man can do, a woman can do too, and vice versa!
  • 5. Causes of Gender Inequality: Here are 8 primary causes of gender discrimination: • Religious matters (preference for boys). • Bad mentality. Most people still think that women are too weak to perform serious work and obtain top positions. • Rigid culture and traditions. • Educational level and illiteracy. • A lack of enough empowerment. • Unequal pay for equal (and even bigger) work if compared with men. • Poverty (makes women do low paid job, one of the reasons why they got involved in human trafficking and prostitution). • Lack of medical care. • Patriarchal Society.
  • 6. LEGISLATIONS FOR ENABLING GENDER JUSTICE IN INDIA • Article 14 provides for equality before the law, or for the equal protection of laws. The equality provided herein is therefore two pronged: equality before the law means that the State shall not discriminate between two citizens – every person is the same in the eyes of the law. • Article 15 (1) explicitly prohibits any discrimination on the basis of sex; it states, ‘The State shall not discriminate against any citizen on grounds only of religion, race, caste, sex, place of birth or any of them.’ This does not prevent the State from taking affirmative action in favor of women. Under Article 15(3), the State is provided with the power to make special provision for women and children. • Article 16 provides for equality of opportunity of all in matters relating to public employment or appointment to any office; it specifically forbids discrimination on the grounds of sex. • Article 16 (2) reads: ‘No citizen shall, on grounds only of religion, race, caste, sex, descent, place of birth, residence or any of them, be ineligible for, or discriminated against in respect or, any employment or office under the State.’
  • 7. • Article 39 provides for securing the right to an equal means of livelihood for both men and women and that both men and women have the right to equal pay. • Article 42 provides for securing just and humane conditions of work and for maternity relief.
  • 8. IPC Acts for Gender Protection • While there are various crimes defined under the Indian Penal Code, 1860 (IPC) of which both men and women can be victims (robbery, theft, murder, etc.), but there are a few crimes which fall under the category of crimes against women, defined under the Indian Penal Code (IPC), 1860: 1.Rape (Sec. 376 IPC) 2.Kidnapping & Abduction for different purposes ( Sec. 363-373) 3.Homicide for Dowry, Dowry Deaths or their attempts (Sec. 302/304-B IPC) 4.Torture, both mental and physical (Sec. 498-A IPC) 5.Molestation (Sec. 354 IPC) 6.Sexual Harassment (Sec. 509 IPC)
  • 9. Some other legislation for Gender Equality • The Employees State Insurance (ESI) Act, 1948. • The Maternity Benefit Act (MB Act), 1961. • The Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013. • The Criminal Law Amendment Ordinance, 2018: This ordinance provides the death penalty for rape of girls below 12 years of age. • Women’s Reservation Bill: The Women’s Reservation Bill is a pending bill which has sought to amend the Constitution of India to reserve thirty-three percent (one-third) of the total seats in Lok Sabha-the Lower House of Parliament and all state legislative assemblies for women.
  • 10. Govt. Policies for Girls In India • Beti Bachao Beti Padhao • Sukanya Samriddhi Yojana • Balika Samriddhi Yojana • CBSE Udaan Scheme • National Scheme of Incentive to Girls for Secondary Education • Dhanalakshmi Scheme • Ladli Scheme of Haryana
  • 11. Measures to Eradicate Gender Inequality • Talk to women and girls. • Let girls use mobile phones • Stop child marriage and sexual harassment • Make education gender sensitive • Raise aspirations of girls and their parents • Empower mothers • Give proper value to ‘women’s work’ • Get women into power • Encourage women into non-traditional vocations • Work together • Stop the violence • Beware the backlash