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Microdata & Rich Snippets

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Making the web semantic

Publicada em: Tecnologia
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Microdata & Rich Snippets

  1. 1. Microdata & Rich Snippets Making the web semantic
  2. 2. Vorstellung <ul><li>Jens Tonnier </li></ul><ul><li>Head of SEO bei ad agents GmbH </li></ul><ul><li>Google me </li></ul>SEO-Stammtisch Stuttgart
  3. 3. WAS ZUM @!*$% SIND MICRODATA? SEO-Stammtisch Stuttgart
  4. 4. Problemstellung <ul><li>HTML-Output = Destrukturierung von strukturierten Daten </li></ul><ul><li>Semantik geht verloren/ist nicht vorhanden </li></ul><ul><li>Bestreben, dem User zum frühestmöglichen Zeitpunkt die gesuchten Informationen zur Verfügung zu stellen </li></ul>SEO-Stammtisch Stuttgart
  5. 5. Menschen können solche Informationen strukturieren SEO-Stammtisch Stuttgart
  6. 6. Maschinen nicht SEO-Stammtisch Stuttgart
  7. 7. Lösung <ul><li>Semantische Auszeichnung der chaotischen Daten </li></ul><ul><li>Standardisierte Datenformate </li></ul><ul><li>Lösung: </li></ul><ul><ul><li>Microdata (HTML 5) </li></ul></ul><ul><ul><li>Microformate (HTML 4) </li></ul></ul><ul><ul><li>RDFa (XHTML) </li></ul></ul>SEO-Stammtisch Stuttgart
  8. 8. Wo machen semantische Auszeichnungen Sinn? <ul><li>Bewertungen </li></ul><ul><li>Personenprofile </li></ul><ul><li>Produktinformationen </li></ul><ul><li>Unternehmens-/Adressdaten </li></ul><ul><li>Rezepte </li></ul><ul><li>Veranstaltungen </li></ul><ul><li>Audiovisuelle Medien </li></ul>SEO-Stammtisch Stuttgart
  9. 9. Warum Mikroformate? <ul><li>Allgemeiner offener Standard </li></ul><ul><li>Sehr einfach zu integrieren </li></ul><ul><li>Microformate zeichnen Inhalte semantisch aus und stellen Beziehungen zwischen Elementen her </li></ul>SEO-Stammtisch Stuttgart
  10. 10. Beispiel <ul><li>Vorher: <div><img src=&quot;/img/apple-igadget.png&quot; />Apple iGadget neu für nur 999,99 EUR bei elektro-zocker.de. 12 Stück auf Lager.</div> </li></ul>SEO-Stammtisch Stuttgart
  11. 11. Beispiel <ul><li>Nacher: <div itemscope itemtype=&quot;http://data-vocabulary.org/Product&quot; ><img src= &quot; /img/apple-igadget.png &quot; itemprop=&quot;image&quot; /> <span itemprop=&quot;brand&quot; > Apple</span> <span itemprop=&quot;name&quot; > iGadget</span> <span itemprop=&quot;condition&quot; content=&quot;new&quot; > neu</span> für nur <span itemprop=&quot;offerDetails&quot; itemscope itemtype=&quot;http://data-vocabulary.org/Offer&quot; ><span itemprop=&quot;price&quot; > 999,99</span> <span itemprop=&quot;currency&quot; content=&quot;EUR&quot; > €</span></span> bei <span itemprop=&quot;seller&quot; > elektro-zocker.de</span>. <span itemprop=&quot;quantity&quot; > 12</span> Stück <span itemprop=&quot;availability&quot; content=&quot;in_stock&quot; > auf Lager</span>.</div> </li></ul>SEO-Stammtisch Stuttgart
  12. 12. UND WAS HAT DAS GANZE MIT RICH SNIPPETS ZU TUN? SEO-Stammtisch Stuttgart
  13. 13. Warum das Ganze? <ul><li>Suchmaschinen (also Google) sind nicht dazu in der Lage, chaotische Daten sauber zu restrukturieren </li></ul><ul><li>Suchmaschinen (also Google) haben aber ein großes Interesse an solchen strukturierten Daten </li></ul><ul><li>Spätestens mit HTML 5 (eigentlich schon mit HTML 4/XHTML) können HTML-Elemente besser semantisch ausgezeichnet werden </li></ul>SEO-Stammtisch Stuttgart
  14. 14. Aber was fängt Google damit an? <ul><li>Google möchte die Inhalte von (bestimmten) Websites nicht nur erfassen sondern auch verstehen </li></ul><ul><li>Google möchte eine maximale User Experience </li></ul><ul><li>Google möchte die Qualität der Suchergebnisse verbessern </li></ul><ul><li>Google möchte die Hürden für Webmaster möglichst niedrig setzen und Anreize schaffen </li></ul>SEO-Stammtisch Stuttgart
  15. 15. Googles Lösung: Rich Snippets <ul><li>Im Mai 2009 stellte Google die Einführung von Rich Snippets vor </li></ul><ul><li>Seit über 1 Jahr integriert & entfernt Google immer wieder Rich-Snippet-Ergebnisse </li></ul><ul><li>In DE sind seit Ende November v. A. Bewertungs-Rich-Snippets zu sehen, Product-Rich-Snippets sind zeitnah angekündigt </li></ul><ul><li>Freischaltung per Whitelist + Anmeldung </li></ul>SEO-Stammtisch Stuttgart
  16. 16. Und so sieht das Ganze dann aus: SEO-Stammtisch Stuttgart
  17. 17. Vorteile <ul><li>Eyecatcher </li></ul><ul><li>Qualifiziertere Suchergebnisse für den User </li></ul><ul><li>Sehr einfache Integration </li></ul><ul><li>Mögliche positive Auswirkungen durch bessere Click-Through-Rates </li></ul>SEO-Stammtisch Stuttgart
  18. 18. Weiterführende Links <ul><li>http://googlewebmastercentral-de.blogspot.com/2009/05/neu-rich-snippets.html </li></ul><ul><li>http://www.google.com/support/webmasters/bin/answer.py?answer=176035 </li></ul><ul><li>http://www.google.com/webmasters/tools/richsnippets </li></ul><ul><li>http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback </li></ul>SEO-Stammtisch Stuttgart
  19. 19. Vielen Dank für Ihre Aufmerksamkeit! Fragen? Anregungen? Ask me, Xing me, Call me, Mail me! <ul><ul><ul><ul><ul><li>Jens Tonnier </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Head of SEO </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Tel.: +49 (0) 7032 895 85 – 08 [email_address] </li></ul></ul></ul></ul>BVDW zertifiziert für SEA, SEO, Affiliate

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